January 4, 2008 on 2:18 pm | In Make Money Online, Business, Traffic |

The second most popular and effective way to build traffic to a site is by using search engine traffic (SEO) techniques and as speakers Kevin Wilke and Dan Swanson explore Step 7 of The Nitro Blueprint System, you will become well-versed on the subject. This particular audio training also shows you how to expand upon the 99% Solution education that you have most likely already completed.

One of the main ideas of this session deals with not focusing on the hundreds of ways people can generate traffic to a website, but instead – concentrate on one major traffic source, such as using a blog that you continuously apply small tweaks of improvement.

In the end, you will encounter less frustration and most importantly, less failure. After you have successfully completed your pay-per-click (PPC) campaign, it is now time to move onto SEO – a process that involves a cycle of enhancements that go beyond some of the things you have already accomplished.

Another plus that the training mention is that every month, you will receive new traffic information through Nitro Marketing, which allows you to add at least one new approach to your business guaranteed to generate more traffic. The audio session goes on to cover the fundamentals to make sure you have all the right steps in place that will enhance your current efforts.

When taking a look at the topic of search engines, you are instructed to consider what you are doing both onsite and offsite regarding your business. Content and links become rather essential, as you explore the various onsite and offsite possibilities of your business.

Wilke and Swanson then list some of the things you should always make an effort to be aware of and tackle the issues of static pages (those that never change, including the sales letter and opt-in page) and the proper use of keywords (like meta keywords).

Swanson adds that some people try to capture too many keywords at once, but suggests that two to three sets of keywords are acceptable. Once Google starts to recognize your site as an authority within a particular niche, your main keywords will bring more credit in ranking other keywords.

The subject of keywords becomes a significant part of this audio product, as you learn how to make sure your keywords appear within the first paragraph of each page (H1 and H2 tags); and explore the importance of keyword density on each page, where several tools on the Web can help you reach the recommended 2% to 5 % keyword density.

Always providing fresh content on your site is stressed. This is where your blog comes in handy, as this is readymade content that is always new. Search engines particularly “love” this aspect of your site, as they are also quite fond of a site that generates its own links.

Swanson also explains the use of onsite links and the analysis of back links (links that point back to your site), which is a valuable tactic that many people tend to overlook. However, this approach is presented as a great way to receive more links and traffic back to your site. He also stresses that the single most important thing you can do with SEO is to make sure keywords appear in your title tag, as according to Swanson – will affect your page more than anything else.

Other key points discussed in the audio training include exploring ways on how to attract more links to a site, as you gain knowledge on link quantity, link quality (reputation and high PR ranking), and the anchor text of your links. Additionally, you will learn the key to creating a great press release; using a PR web service, link directory pages, reciprocal links, the buying and selling of links, editorial link opportunities, link baiting; site maps, and tweaking your blog template in order to gain better results.

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