January 26, 2008 on 9:33 am | In Make Money Online, Business, Traffic |

In order for your website to become a success, you need to attract the traffic of potential buyers, which is accomplished through three major approaches. In Step 7 of the Nitro Blueprint System manual, the first of these effective methods is explained in “The Big 3 Of Traffic: Search Engine (SEO) Traffic.”

Within this training chapter, you will enter the world of setting up your own blog and making strides in generating your own traffic. A significant piece of advice is given in the very beginning of the chapter, which encourages you to concentrate on one major traffic source at a time.

While you are looking for a traffic method to get up and running, search engine optimization is one of the most popular approaches. Many entrepreneurs have found that this choice creates the least amount of frustration. The success that comes with search engine traffic relies on two areas – onsite and offsite efforts. Onsite traffic building involves content and links, while offsite concepts center on the things you accomplish with links that specifically point to your site.

Step 7 then goes on to explain onsite and offsite search engine traffic in better detail. You will learn that proper use of your keywords on static pages is important. These keywords are placed on pages that do not change, which include your sales letter or opt-in page. This type of page differs from the kind that will contain your blog – which requires constant updating for the best results. Step 7 also presents the importance of placing your keywords in the title tag, meta keyword tag, and meta description tag.

On each page, you should concentrate on only a few keywords, as Google will only rank based on a couple and will not recognize 25 to 50 different keywords (as some entrepreneurs incorrectly assume). Keywords should appear in the first paragraph of each page, as well as become your H1 and H2 tags – associated with your headlines. Your focus should also shift to the power of your links. Offsite efforts solely deal with links – where the quantity and quality pointing back to your site is of utmost importance. According to the manual, this is what search engines like to see – especially when they possess a high page ranking (PR). Step 7 also elaborates on the significance of anchor text and its relation to keywords.

Press releases are additionally mentioned in Step 7 as an effective method of gaining attention for your website. This is a rather powerful tactic for when you first create and launch your website, especially when it showcases a different take on a subject, helpful statistics, and newsworthy research. Key points include creating an appealing title or headline; utilizing links back to your site (placed in the author box); and highlighting other contact information. Forging a partnership with other sites is quite helpful, as a one-way link creates a direct bridge to your site without any expectations placed upon you; while a reciprocal requires you to add a link to the site of another on your website.

Additional suggestions mentioned in the manual include how to improve your blog template and RSS feeds. At the end of Step 7 (SEO), a convenient checklist serves as a reminder to complete essential tasks, such as adding new efforts to your pre-existing site promotions, such as blog carnivals, directory submissions, paid reviews, editorial link opportunities, link-baiting, and content repurposing.

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