January 3, 2008 on 2:18 pm | In Make Money Online, Business, PPC |

As you enter Step 7 in the audio training associated with The Nitro Blueprint System, speakers Kevin Wilke and Dan Swanson explore the ins and outs of pay-per-click (PPC) traffic – one of the top three methods for driving traffic.

In this session, Dan Swanson will explain why he chooses PPC as his first method for effectively driving traffic. Throughout the audio, it becomes apparent that if you want to get results fast on what keywords are working for your business site and which are not – this is the approach to pursue.

Swanson will teach you where to focus your traffic-driving efforts and stresses the importance of being able to show specific data detailing just how well things are going with your business. For example, when you’re trying to woo affiliates, a key selling point is your conversion rate. Swanson illustrates that pay-per-click allows you the chance to test out your techniques and make improvements.

For instance, in the beginning, you may find that for every 100 visitors, you land two buyers. However, with a few improvements –your results could move forward. Swanson also warns that at first you will lose money, but as you tweak your efforts, you can make more money in the long run. He also states that this is a rather good starting point for establishing solid traffic.

Dan Swanson proves a worthy speaker on the topic, as his experience dates back to when pay-per-click methods were first introduced to the public. He states that in the past, it was a lot harder to create approaches that could be tested in the marketplace.

The process took a week of submitting marketing motives and waiting to get accepted. A lot of disapproved efforts were the result, as this new system was trying to weed out what they perceived as good and bad ads. Another downside included the lack of split-testing. Despite this slow process, Swanson states that PPC did work relatively faster when compared to SEO, which took six to nine months to see a favorable outcome.

Overall, Swanson says he has always made money when using PPC methods and reassures listeners that once you start working your way through making improvements, the process becomes increasingly profitable. Wilke and Swanson also offer a question and answer session that reveals how long it will take to see the first results with PPC, as well as when your efforts will turn into profit. They also present tricks on how to get traffic within a few minutes and then explore the common mistakes that business owners tend to make.

As you begin to explore the power of keywords pertaining to this method of traffic-building, Swanson recommends using Google (over Yahoo or MSN) when looking for a platform for your ads. He mentions that Google is the easiest out of the three to work with. Once you are able to get a hang of Google – you can then test out the others, but you are still advised to initially focus on starting a campaign by visiting the main Google search engine, clicking on Adwords, and opening an account.

Valuable information then follows on the audio training regarding the use of keywords, and pinpointing the best way to make the most out of your daily budget. For example, it is cheaper to advertise in a narrow fashion rather than broader. It also costs less to market to people within 25 miles of your business rather than choosing your ad to display on an international basis. The training then highlights the differences between using a broad match, phrase match, and exact match with your keywords or phrases.

Additional topics mentioned in the audio training that elevates your awareness of the powerful use of PPC marketing includes a discussion on display URLs; using website optimizers; bidding (default and content); using the built-in suggestion tool; setting daily budgets; and various ad delivery methods.

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