July 5, 2007 on 6:42 pm | In PPC |

Pay per Click advertising can be very risky for those who are just starting out, and if you aren’t careful you can lose your shirt. Even advanced adwords marketers often end up paying more for their ads than they need to. 

In my opinion, “The Definitive Guide To Google Adwords“, by Perry Marshall is the best guide to Google Adwords available. At over 250 pgs (in the print book), you’ll learn everything you’ve ever needed or wanted to know about Adwords and more. I didn’t even realize there was so much information to be known about pay-per-click advertising on Google until I finished reading Perry’s guide.  It doesn’t just cover one specific part of using Adwords,  it covers the very basics as well as advanced strategies. A few of the things you’ll learn about are:

• How to setup a basic Google Adwords campaign

• How to create better landing pages

• Conversion tracking

• Dynamic keyword insertion

• Google’s budget optimizer

• Simple tweaks that can boost your click-thru rates up to 300% (by doing this you get more visitors to your website for the same amount of money. You’ll be paying less per-click than your competitors and getting more traffic)

• The “Google Slap”

• Expanded phrase matching

• How to cut your ad spend by up to 95% And that’s just a start. 

You also get specific examples (this was one of my favorite parts) and case studies that include the ads, the keywords, and the bid prices from real companies in different industries.

If you’re like me, you learn best by seeing a variety of real-world examples. There’s also a really awesome FAQ section with answers to real questions that people have asked Perry about Adwords. 

I like that “The Definitive Guide To Google AdWords” is very detailed, but it’s also readable and the advice Perry Marshall gives is easy to understand and apply. 

The only thing that kind of bugged me was when I was going back through the book after reading it, and looking for specific information, some of the names of the chapters and sections are very “clever” and it makes it hard to find that information. 

I would rather that it just said exactly what that section was about, especially because the book IS so full of detailed information. For example, some of the titles that annoyed me were “Google makes it so easy”, or “the magic number that defines the power of your web site.” Well, I can kind of tell what that section is about, but I don’t know exactly what it’s REALLY talking about until I turn to that page and see. 

However, I would say that most of the titles do make it easy to figure out what that section is about, while about 5-10% of them are too clever for my liking.  Clever headlines can be fun and entertaining, but I would rather be able to quickly turn to the exact information I’m looking for. 

For anyone looking to advertise on Google Adwords - The Definitive Guide to Google Adwords is a must have. It definitely gets a 10/10.

 Click Here Now To Get The Definitive Guide to Google Adwords

- Liz