October 30, 2007 on 9:00 pm | In Copywriting |

When it comes to business, one of the most rewarding triumphs is receiving an overwhelming response from those you have targeted with your marketing. Sales letters come and go, but can you imagine the feeling if you were able to create one that brought a 100% response.

You probably think this is impossible, but with the help of Joe Vitale and Craig Perrine, you can learn how a man by the name of Bruce Barton was able to capture the attention of everyone who came in contact with his sales letter. The audio product titled, “Perfect Response” offers an explanation and much more.

For starters, sales letters usually pull a response of 2% to 3% in most cases, which really depends on who the author is, the target audience, and what is being sold. Some people can hit response percentages that range between 30% and 50%, but as the audio product points out – a 100% response is amazing.

So, by now – you’re probably asking who pulled off such a stunt. The audio training digs deep to analyze the uniqueness of the Bruce Barton sales letter that actually dates back to 1925.

Barton – a celebrated and respected advertising man, found a way to successfully tap into the minds of his readers. The training session pinpoints the pieces of his letter that can help you improve the way you approach the writing of your own sales letters.

This product takes you through a convenient and insightful rundown of what made this particular sales letter so special. With a variety of points, you will become more knowledgeable on how to enhance the response of potential customers and clients.

The letter that can unlock the key to your own letter-writing success was a fundraising letter that Barton wrote in 1925 that would become one of the greatest sales letters in history because of the phenomenal 100% response it received.

Click Here To Order Perfect Response

The sales letter in question was sent to 24 people, which may not seem like a lot of people, but just imagine how difficult it is to get a response out of ten people in a timely manner. Also, the letter asked for money ($1,000, in fact) and in 1925 this was a lot of money.

Overall, he asked for the money and was able to get all 24 people to respond with cash and checks written. The letter didn’t use a headline to grab attention – it was personalized with the name of each correspondent in a “Dear…” format. The audio product also stresses the importance of writing sales letters not to look as though you are pitching a product, service, or other ploy. Creating a sense of curiosity is another tactic that keeps readers continuing onto the next sentence and then onto the next paragraph.

Overall, the audio training urges you to take a page in the book of Barton, who is known for founding one of the largest advertising agencies in the world called BBDO (Baton, Barton, Dursten and Osborne). Following the techniques analyzed in the writing of his very successful sales letter can surely translate into profit and increased responses from your own target consumers.

Click Here To Order Perfect Response