January 8, 2008 on 2:26 pm | In Make Money Online, Copywriting, Business |

In the audio training centered on Step 8 of The Nitro Blueprint System, you will explore the world and importance of Email Marketing, which one of the speakers (Kevin Wilke) mentions is one of their favorite trainings that showcases one of their best skills.

In this audio product, you will also become enlightened by the wisdom and experience of Matt Gill (of Nitro Marketing), who is thought of as one of the best email marketers in the world. He starts off by stating the significance of creating a list that symbolizes the “traffic that sticks.”

If you become successful in generating traffic on demand, as you continue to master this skill – you can also generate revenue on demand. A fun example given involves a traffic cop that blows on a whistle in order to direct traffic. This is a role that business owners can also undertake, playing an instrumental role in telling website visitors when to go and where. All of this is made possible through the use of a list.

Having your list (consisting of traffic you drove to your site and has decided to stay for awhile) is the key to email marketing. The audio session will explore how to create traffic on demand with the simple push of a button. The goal is to control the traffic that allows you to produce revenue on demand – sending potential clients where you want them to visit – and hopefully producing sales.

In order to build a list, Wilke highlights three different approaches: (1) using a blog with an opt-in form to subscribe to an email list, (2) opt-in form pages, and (3) opt-in forms embedded in a sales letter. The training then focuses on what to do with lists that you have created. Two different kinds of emails are explained – Broadcast and Autoresponder.

A Broadcast Email is sent to everyone on your email list and is decent in creating instant results with the push of a button. However, the response is short-lived. With Autoresponder emails (also known as the Follow Up), a series of pre-sequenced emails are delivered to a list – each offering a different message.

In a month, an individual may receive an email on Day 1, Day 2, Day 7, Day 14, etc. Everyone will automatically receive the same sequence of emails over the same period of time. The advantage is that the email system handles all of this for you.

But, what are the reasons for sending out emails in the first place? If you don’t know, then the objective will become much clearer as the audio training presents both obvious and not-so-obvious reasons. Obvious motives include delivering content to your list in order to establish credibility and expertise, generating sales, gathering testimonials, and promoting consumers to take another action, such as completing a product survey.

Valuable information is definitely woven in and out of the Step 8 training, as you will learn about the common pitfalls within email marketing. For example, some people make the mistake of training their email list to only expect free information. A wise business owner establishes early on what they wish to accomplish with their list – which is usually to encourage action and claim a sale.

With every single email contact you create – you will either move participants closer to an online purchase or further away. This means you will encounter unsubscibers, which is OK. The speakers of the audio stress to stay panic-free, as this is a good sign to weed out “freebie seekers.”

It’s kind of like getting rid of dead weight, one speaker explains. Do you want more subscribers or more money? The training also points out that it is much valuable to have people on the same page with you – instead of collecting unresponsive individuals.

Overall, the audio is filled with an assortment of valuable information, including the seven key components needed to accomplish a successful email marketing campaign, which includes writing an email, sending it, having it successfully delivered, recognition, having the email opened immediately (with secrets on getting your email opened quickly), properly framing an email for readers, and getting readers to take a desired action. In the end, each email should have one purpose or focus, as not to confuse and overwhelm the public.

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