December 30, 2007 on 2:55 pm | In Make Money Online, Business |

As you enter the audio training session that elaborates upon Step 6 of The Nitro Blueprint System, you will encounter information on revising your sales letter, setting up split testing, as well as launching your website and reaping the benefits of the results.

Once again, speakers Kevin Wilke and Dan Swanson lead you every step of the way into making sure all the aspects of running a successful online business are covered.

The very first sales letter you write will not become your last and most certainly isn’t the final text the public will eventually latch onto. This is why revising your sales letter plays a significant role in the success of your business.

In order to make this step work, a fresh perceptive is needed to create a more powerful selling tool. In your Nitro Blueprint System, you can use the sales letter checklist found in the package of materials to assist you in this process.

For starters, you are instructed to take a look at the 11-step formula illustrated in the Step 4 training session. The speakers now urge you to ask yourself if you have written the best you could have done.

Do you have enough emotion in your writing? Swanson mentions that it is quite easy to make statements about a product, but it is far more powerful to use emotion. The objective is to tap into an issue within the consumers’ life and tug at their heartstrings. Use triggers (like pain, happiness, and pride) to reach the public.

An easy-to-follow example explains the issue of being overweight and the painful associations and limitations within society. For instance, an overweight coworker may have the desire to become the spokesperson for their company, but is often overlooked for such opportunities because of their weight.

A savvy business owner will paint the picture of what it is like to succeed or get what they want out of life when they use a certain product to achieve results. It is tugging at the emotions of potential consumers that hook people willing to pay for the type of product that allows them to come closer to becoming the individuals they always dreamed of.

Next, you are instructed to scan the bullet points in your sales letter and analyze the ways in which they can improve. Ask yourself if there is a way you can further grab the attention of your audience.

Credibility is another important aspect of a sales letter and Swanson points out that you need to become credible enough to get consumers to spend their money on your product. The goal is to get people to take action. A few suggestions mentioned in the audio are to use a guarantee, quotes, research, or an endorsement placed in the most compelling way. Overall, this will increase effectiveness.

Have you overcome any possible objections? The audio urges you to think of all the doubt a possible buyer may have and then scan your sales letter to see if you were able to initially quell any concerns.

If not, you should address the issues that arise and give consumers no reason to say no. A simple way to accomplish this is to stop hiding from the things you know they’re already thinking.

A helpful example centers on a company that investigated the people who bought, returned, or disregarded the pillow offered in a particular infomercial. The audio then shows how the company took the experiences of all three groups of consumers in order to make their sales pitch better. A solid piece of advice in the training is to answer any objections in a positive way, whether they concern price, time, or disbelief in the product.

Additional information in the audio session that can catapult business owners to the top of their class includes understanding the power of different formatting techniques (bolding, italics, underlining, and red text that draws attention to keywords), an explanation of USP (Unique Selling Proposition), what and how to split test, control letters, and the exploration of AIDA (grab Attention, build Interest, increase Desire for your product; and call to Action).

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