December 28, 2007 on 2:06 pm | In Make Money Online, Business |

Exploring the importance of a sales letter and good sales copy serves as the main theme of the audio illustrating Step 4 of the The Nitro Blueprint System. Speakers Kevin Wilke and Dan Swanson dig deep to reveal the key concepts to keep in mind when creating one of the most significant and persuasive aspects of a marketing campaign.

Without the effective ability to sell people with your writing, you are already at a disadvantage within the business world. This audio training session stresses the importance of viewing sales copy as a “million dollar asset.”

In the audio training, Wilke starts off by stating how some people can take one look at sales copy and see (from an intuitive basis) the difference between effective writing and ineffective copy. He highly recommends developing the skill of being able to write effective sales copy or sales letters (including landing pages and emails). To create a sense of familiarity and reality regarding this subject, Wilke shares his own background in sales copy.

Wilke purchased a product in 1999 on the topic of writing called “99 Tips on Writing Effective Sales Copy” by Dan Kennedy. Wilke learned a helpful approach in studying already successful sales letters and to make note of their commonalities. He asked himself how the letter applied to the real world. He then created his first sales letter, which brought in a 3 to 8% response – creating a profit of $10,000 per month with his first product.

Once he made changes to his sales letter by using the techniques he learned along the way, he was able to make $100,000 during the first six weeks – and the amazing thing is that the copy is still used today. Although Wilke points out that his worst subject in school was English – he was still able to learn how to develop the skill and become a better writer.

In order to create effective sales letters, there are 11 concepts that Wilke and Swanson illustrate. Before the speakers reveal the secrets regarding the key concepts regarding sales letters, they stress the significance of being able to tap into the minds of people that you are interested in targeting for your sales.

A few essential points include making a habit of offering things that serve a purpose within your target market; pinpointing the most effective products that speak to a need that consumers possess; and “(meeting) people where they are and tak(ing) them where they want to go.”

The audio session then uncovers vital information necessary for the creation of a successful sales letter. Next, you will encounter the importance of the headline, as the speakers stress that this part of the process is worth 80% of everything else, as it serves as an ad for the ad. If you are unable to sell the public with your headline – then you’ve already lost out. The initial goal is to grab the attention of your audience and get them to read the rest of your sales letter.

The opening section of a sales letter will stand as your opening hook. Some of the most successful and effective approaches utilize the power of storytelling, where the objective is to create engaging copy that gets consumers curious to learn more. Once they let down their guard, they are more willing to explore how your product can solve a key problem in their life. You must show that you can offer a solution.

In the audio, you will also learn how to establish credibility and use testimonials to your advantage. Overall, a wealth of important details regarding the power of a sales letter is explored in Step 4 for the business owner looking to successfully capture the attention of potential consumers.

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