January 17, 2008 on 1:02 pm | In Make Money Online, Business |

You’ve already selected a market niche and registered your domain name, meaning you’re ready for the second step of The Nitro Blueprint System Master Manual – “Planning Your Business Strategy and Creating Your Offers.”

By now, you’re seeing a lot of progress with the setup of a blog (including posts and promotion) and article submission. You’ve even established new contacts and now it’s time to begin the journey into planning your overall business strategy. This is where you will paint the larger picture of your business and dig deep into the product you’ll generate for the public.

As you reach the point where you require a sufficient business strategy, the creation of a business map becomes a necessary component. The manual actually states that this is a fun activity to explore that allows you to get the creative juices flowing. A better image of what you’d like your business to become should emerge and additional personal goals are set. A new sense of motivation also accompanies this step.

The manual suggests to approach this step without the usual dry manner associated with ‘business plans.’ Instead, view your ‘business map’ as a 9- to 12-month guide to what you wish to accomplish. While a lot of steps and items are included, you are not expected to complete them all at once.

These objectives are accomplished over a period of time that allows you to stay focused on your goals within reason. The manual then illustrates the five key parts regarding your business map – core message, products and revenue sources, traffic sources, a marketing plan and calendar, and projected numbers.

A core message usually ranges between one sentence and one paragraph, and serves as the statement describing your business and product. The key is to make the message as unique as possible so it can stand out. The manual provides techniques on how you will generate revenue and also discusses the difference between entry-level, front-end, continuity, and backend products.

You will additionally learn new concepts, such as how to create a “Marketing Funnel,” which becomes a helpful way to bring people to your business. First, the goal is to get people to subscribe to your email list.

Secondly, the objective is to get consumers to purchase an entry-level or front-end product. In the process, you hope to encourage a subscription to a monthly product. Luckily, they will find interest in buying your up sell item offered at a higher price. Later, bigger packages (like home study courses or coaching programs) will bring in a larger profit.

A helpful sample business plan is revealed in the manual that greatly sheds light on the ins and outs of marketing plans, traffic generators, and revenue sources. The example highlights a front-end product that includes a primary e-book with short audios and exercises offered at the end.

A monthly CD is provided with the offer of a subscription at no charge for the first couple of months. The sample focuses on a home study course consisting of 14 CDs that covers each principle associated with the product. A two-day seminar for close to $1,000 is offered with additional seminar DVDs that cost around $400. Various levels of coaching are also part of the business plan – ranging in costs between $97 and $349.

The training manual also offers a ‘Fill In The Blank’ Business Map Blueprint that allows you to see your core messages, traffic source ideas, revenue approaches, and preliminary business plan (including focus, goals, and strategy) in writing. A convenient checklist recaps the components needed to flesh out a business plan and begin creating offers.

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