December 18, 2007 on 1:21 pm | In Make Money Online, Business |

In the final installment of the training videos associated with the Nitro Blueprint Marketing System – Kevin Wilke goes over the remaining five steps of the program in the hopes to equip entrepreneurs with the tools necessary to effectively start, launch, and then enter the growing phase of a business. Factors that affect the success of a business, including the creation of an effective sales letter and using just the right method to gain site traffic are just some of the points mentioned in this helpful training tool.

Starting off with Step Six, Wilke tackles the importance of revising a sales letter by following a checklist that makes sure the suggested components for success has been included. Accompanying this step is the process of split testing, which allows an entrepreneur to test out the important aspects of their business, including marketing materials and the opt-in page.

Wilke also spends time stresses the significance of headlines, as he suggests to create about 12 that are later narrowed down to the best three or four. He states that a shortcut for testing headlines is to open a free Adwords account through Google and use an optimizer.

Before you can launch your business and go live –going through and testing every part of a business one last time is highly recommended. The best way to test out a system is to act like a potential customer and complete the same steps they are expected to follow. Do all of the links work? Do your web pages appear the same in Microsoft Explorer, Firefox, and other options? When you sign up – do you receive a welcome email? Once all checks pass, it is now time to finally launch your business.

Step Seven deals with getting traffic to your site, as the three largest methods for gaining visitors are revealed – search engine SEO with Web 2.0; affiliates; and pay-per-click techniques (advertising on various search engines like Yahoo, Google, and MSN). The training video states that it isn’t wise to focus on all three of the traffic methods at the same time, but concentrate on only one at a time.

Step Eight takes listeners on a journey exploring the ins and outs of making the public feel comfortable by using email to serve as a gateway for a potential customer to make smaller commitments towards larger commitments (like making a purchase). The goal is for consumers to get an email – read it – and then feel moved towards action. Email is one-to-one communication, where personality creates the best responses in potential buyers or clients. Wilke states that one of the most effective approaches in email is to use stories in order to illustrate points that develop interest and action.

Wilke then goes on to express the four different components associated with creating the perfect email. This includes learning how to master the “Teaching Points” that alerts the public on what makes your business unique. Overall, an email should satisfy two main objectives – building a relationship and taking action. People should know you (by opening an email), look forward to hearing what you have to say (reading your email), and trust in what you have to say (taking action).

Additional features of the training video that listeners will find useful includes Step Nine (which introduces “traffic enhancers” like ezine ads or video sites; and Step Ten (which speaks of the importance of backend profits, effective monthly products, and current customers).

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