From newbie to $8,500 per month… (new case study)

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Who: Brad Costanzo
Website:

www.TheMultiFamilyMentor.com

www.TheMultiFamilyMentor.com/blog

"I read this book, and knew THIS was what I wanted for my life," Brad said.

You can probably guess the title of the book - it's catapulted thousands of people into internet marketing just by opening their eyes to the possibility of living life on their own terms, setting up and automating online income to finance the life they would otherwise only dream about… it's Tim Ferriss' 4-Hour Workweek.

Soon after reading the book, Brad Costanzo met Nitro Marketing's Kevin Wilke at a networking event he holds every month in Dallas. It didnt take long after meeting Kevin for him to purchase the Nitro Blueprint System. But it wasn't like he was instantly propelled into a world of tango contests and cage fighting.

In fact, when he started out about a year ago, he didn't even know what FTP meant. His primary online skills consisted of being able to surf the Internet and check e-mail. Like many internet marketers, he also had a major challenge:

"I have ADD and want to chase every shiny object," says Brad. "Looking at all the information out there, I felt like I was drinking from a fire hose."

Brad believes Nitro provided the structure he needed to stay focused. As he continued to read and learn and stretch himself in the IM world, he claims the Blueprint helped him to stick with an action plan.

"The Blueprint kept me structured, where I lacked structure," says Brad. "It's a complete step-by-step program, which is just what I needed."

Identifying the right niche was also a challenge for Brad. He and his partner knew they wanted to create a product from scratch, and they decided to go with their intuition rather than market research. Looking back, he recognizes how conducting research could have helped the product become a lot more successful, more quickly.

So what other things has Brad learned along the way?

• Focusing on one task at a time is the way to go. Brad says he should have segmented the tasks and lessons he wanted to accomplish. The lack of organization early on caused some unnecessary mistakes.
• It is important to trust the process. Confidence is so important, and getting some experience under your belt is the path to confidence. "It is 90% less scary the second time around," says Brad.
• Partner with another IM—particularly one who has used the Nitro Blueprint System. You can learn from others' experiences and keep each other on track.
• It makes sense to start with affiliate sales. Brad says if he did it over again, he would start with affiliate sales in order to build his list. Then, he would move onto creating his own product.

"It's better to learn from mistakes because you're taking action, rather than failing because you're not doing anything."

Although Brad is the first to admit he's made some mistakes along the way, he believes his IM journey has been what it should be—making things happen to determine what works and what doesn't work.

"Sometimes jumping right in can be a double-edged sword," explains Brad. "You
make mistakes, but you also get your momentum going. I prefer doing it like this, rather than suffering from analysis paralysis."

Brad's philosophy of action has paid off. Instead of sitting on the sidelines, dreaming about what could be, he is reaping the rewards of his hard work.

Just take a look at his money-making timeline:

January 2008 – Purchased the Nitro Blueprint System.
February 2008 – Came up with a niche and registered a domain.
March to May 2008 – Created a product and conducted market testing for demand.
June 2008 – Launched the product and made $1,000 the first month.
July 2008 – Doubled the money reaching $2,000 for the month.
August through November 2008 – Reached $3,000 each month.
December 2008 – Started several joint venture partnerships in his niche and made $8,500 for the month.
January 2009 – Conceptualized a new site with a friend:
www.TheMultiFamilyMentor.com
February 2009 – Started the first series of Teleseminars for this new site.

By learning from his mistakes and being willing to stretch himself, Brad is now in a place where the new opportunities come a lot easier. He is able to replicate his action plan for success.

In fact, Brad says, "Success with each new website is now a matter of when not if."

And something amazing happens once you start to see a little success online. Opportunity starts to show up and it quickly becomes a matter of having too much opportunity rather than not enough. Brad said friends started asking him for advice and bigger opportunities started to show up in his life.

While he continues to work in his former business as an independent consultant with commercial real estate, he works it on his terms. He enjoys having a flexible schedule and getting to work when and where he chooses – with clients he chooses. All this while many people in commercial real estate nowadays are happy to take whatever crumbs fall into their laps.

Perhaps even more exciting is that Brad truly enjoys working on his sites and seeing the fruits of his labor. He's surprised himself by discovering how much he enjoys working on his online businesses. His next venture is the launch of a new business with a friend:
www.TheMultiFamilyMentor.com.

Brad's advice to others is to focus on the steps, one at a time, rather than the result. He says everyone wants to be an IM millionaire, but if that is your only focus from the beginning it is easy to get discouraged. Instead, find a system, create a plan and stick with it.

To get started building an online business that gets results and makes excited about everyday, check out the Nitro Blueprint System.

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