Why Your Marketing Needs A Stunt Man

The secret "sauce" to hypnotizing the masses and getting massive web traffic over-night is 'PO' — or "Practically Outrageous".

I'll explain what that means. But first, you know that in order to succeed in business today, you have to stand out from the crowd.

I know… that’s just another cliché you've heard over and over again. And it's easier said than done. However, I'll also tell you that you have to do MORE than just stand out from the crowd. You must stretch your mind, and be risky, bold, and downright DARING!

That's what I mean by "standing out from the crowd". You have to think BIG.

The first step of the 4-step Hypnotic Marketing formula is to give your business massive exposure quickly through the use of publicity. And publicity only admires OUTRAGEOUS things!

The quickest way to boost your traffic is to come up with ideas that are zany, clever, or borderline crazy. You have to be "Practically Outrageous" to get the attention of the masses, but you want to do it in a way that also makes you money.

This may sound like a challenge, but it can be done pretty easily, even if you're a one-man business. Think “attention grabbing”!

James Sterling Moran was a legend in the publicity business by pulling crazy STUNTS. Here’s an example of some of the things he did that grabbed the public’s attention like a pink elephant in the middle of a crowded room:

He once sat on an ostrich egg for over 19 days before it hatched, just so he could publicize his soon to be best-selling book “The Egg and I”.
He searched for a needle in a haystack for 10 days to publicize some real estate he had up for sale.
During the 1944 Presidential Campaign, he changed horses midstream – literally – in a Nevada river after Democrats urged voters not to “change horses midstream” by voting for Republicans.

Now, I’m not saying you should do something that will make you really look insane. Whatever you do, it must be practical. Even though Moran did outrageous things, he always tied what he did to a product, and he was brilliant at it.

It’s time for you to start having some “practically outrageous” thinking to put the Hypnotic Marketing principles to work for you.