When Is Branding Important?

There was a time when I didn't think branding was very important for an internet business.

But in a book called "The Luck Factor", Dr. Richard Wiseman shares something most successful marketers already know - the more times someone sees or hears about you or your company, the more likely they are to buy from you. This is precisely why businesses strive to become a familiar name.

In the book, he reports a study where people were shown a whole bunch of meaningless squiggles. Afterwards, they were asked to report which they liked most.

What's really interesting is this: The respondents preferred the squiggles they'd previously seen over the others (without actually consciously remembering they'd already seen any of the squiggles, or realizing why they made those choices).

According to Wiseman, "This familiarity effect is not limited to squiggles. Without realizing it, we all prefer things we have seen before". This explains why companies are willing to spend millions on memorable slogans and advertising campaigns to keep people remembering them and their products.

Even if you don't have a million dollar advertising campaign to spend on branding, it's still possible to brand your business online by getting your name seen in as many places as possible. In fact, some of the most effective ways to become well known online are completely free. For instance, you can write valuable articles for distribution, give away informative ebooks or special reports, contribute in forums, do joint ventures with experts in your field, and more.

Another key to branding is being different. If you're selling the exact same thing as everyone else and have nothing unique to offer, it will be pretty difficult to stand out and get noticed. For example, think about the Nitro Blueprint System. While it is similar to other products in the internet marketing or make money online market, it offers many distinct differences.

One such difference is the fact that it is, as the name suggests, a blueprint. Instead of just sharing general advice about making money on the internet, or just advanced strategies - it provides complete step-by-step instructions for every aspect of an online business, which benefits both a newbie wanting to start their first online business, or someone who already has a successful business online but wants to grow it larger.

Unlike other courses that leave people feeling overwhelmed, it's actually the perfect antidote to information overload, because it's designed to provide the information someone needs in the exact order they need it. To top it off, it also teaches the mindset side to success, which to my knowledge no other internet marketing course provides. There's more of course, but those are some of the main differences.

Can you see how these make it stand out from other solutions? Now think about ways you can apply this to your own products or services. It's not likely you will become a household name like Coca Cola by following this advice, but you can certainly become a "household name" in your marketplace.

- Liz