How a Simple System Created Huge Returns

Starting from nothing in 2006 – no portfolio, no client list, no experience – Sue LaPointe’s commercial freelance writing business, Triumph Communications , grew so big that she faced an opportunity and a problem.

The opportunity was to build an information marketing business teaching other people how to also build thriving writing businesses from nothing. The problem was that she was literally flooded with clients and work. The 12-hour days were becoming stressful, as she found herself bogged down in project management.

Once a dream of having too much work, now the reality was that she was literally maxed out on what her company could do. Even though much of the writing and the process of getting work was outsourced, she was still overseeing every project.

Project management was a step-by-step process but she was the only one who knew those steps. How could she ever take time off from her 12 hour days? God forbid, what would happen to her business if something happened to her?

She knew that having an online business selling information was the ticket to earning residual income from her writing. But until she freed up some time to build her information marketing business, she’d still be trading time for money (a JOB!) with her writing business. Cutting back on the amount of work her business was taking in was not an option. Bills still had to be paid!

She found the solution as she was working through the Nitro Blueprint system.

Kevin Wilke advises in the Blueprint “If there is any task in a business that you are going to do more than once, you’re going to have to delegate it.” He even provides a three-step process.

1. The first time you do it, learn how to do it.
2. The second time you do it, document everything you do, as if you are going to teach someone else.
3. The third time you do it, actually teach someone else.

As lightbulbs went off in her head, Sue immediately began to plot how to implement this idea in her own business.

Promoting from within, she hired one of her best writers as her new editor. She documented the process of saving, editing and submitting work, and delegated it to her editor.

Outsourcing this portion of her work costs only $100 per week, but gives Sue back close to 30 hours of time. Not only an awesome return on investment, this shift allowed her to expand her writing business even more and devote more time to developing her information marketing business to create new “hands-off” residual income.

In her own words, Sue LaPointe says:

“Before finding the Nitro Blueprint System, I'd invested three years and thousands of dollars trying to crack the Internet marketing code. I'd successfully built a freelance writing business, but knew information marketing was the future for my business. Thing was, I was so tied up with project management as my writing firm grew that building my site kept getting pushed to the back burner. The Blueprint has made the process a lot more manageable - a step by step process toward time freedom. Sticking with ONE system has made a lot of confusion disappear, and even just this one tip about how to delegate repetitive tasks has had measurable results.”

To learn more about the system that has helped Sue’s business grow despite a challenged economy, check out www.NitroBlueprint.com.

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