I first was clued into this "Secret Side" to Google a couple years ago at a $25,000 per person high-end seminar.
The guy I was talking to was a 23 year old kid and doing $350,000 a month online with just 1 front-end product he sold for $39.95… and no product launches, no affiliates, none of that fancy stuff.
Obviously I was interested in learning more.
His secret…
He almost exclusively used the "Content Network" side of Google's PPC program.
What is that??
That's where your ad shows up on other people's website (that is related to your product) who put Google's Adsense Ads on their site.
Why is this so powerful?
1) Less competition because most people don't understand it, and if they do try it, they get BAD results. So most people avoid it.
2) That means lower per-click costs. So you are spending less to get the same amount of traffic.
3) The ad inventory of targeted traffic is MASSIVE. With normal PPC advertising, you are VERY limited to the number of people who search for your keywords. However, think about how much time you spend visiting webpages versus doing a search at Google. Is it a 20 to 1, maybe even 50 or 100 to 1 factor.
Conservatively there is 10 to 100 times more traffic on the "PPC Content Network" side of Google compared to the "PPC Search" side.
4) Most niches are what I call "In-Direct Traffic" niches. That means most people are not actively searching for what you have to offer… however if they heard about it they would be interested. That means you need to go where they are at online and put your message in front of them. The Content Network allows you to do this within minutes.
That means the BIG opportunity to get A LOT of traffic (and inexpensively) is using the "Content Network" side to Google.
Virtually ever highly successful "Underground" online marketer I know using PPC gets most of their traffic via the Content Network. I'm talking about people bringing in 6-figures a month or more.
Let me give you an example.
My buddy Don is in the Graduate School Admissions niche. He helps college kids get into graduate school.
The average admissions rate nationwide is 20%, he has an 80% success rate with students who follow his system.
The problem is, most college kids are not actively searching for help on this topic. They are too busy partying, and then worrying at the last minute what they are going to do.
However, they are visiting websites online ALL the time. And constantly have in their back of their mind worry about getting into Graduate School… so when they see Don's ad on a site they are visiting they click through to check it out.
Currently almost 85% of Don's PPC traffic comes from the Content Network
side of Google, and only 15% from the Search side of Google.
If Don didn't know this Secret Side of Google… he would be doing 85% less in sales.
In fact, once he really figured this out, he closed his office, fired his staff, and now leisurely works his business part-time from the patio at his house in Huntington Beach.
Are you also missing out on 85% of your sales?
Another nice benefit with the Content side… if you know what you are doing you can get up and going quickly.
Recently I set up a campaign. It took about 75 minutes to do the keyword research, create my ads and set up the campaign. Then a couple minutes each day "refining" the campaign to remove unwanted sites. Now it basically runs on auto-pilot. I log in every few weeks to see how it is doing.
It's currently generating new customers for a $97 product at a cost of $22. That's a $75 profit per customer.
Pretty sweet deal.
Warning
The Content PPC Side of Google is VERY different from the Search PPC side of Google.
If you try and treat them the same… you will fail badly. That's why most people who say it doesn't work have done, and obviously it didn't work.
But, if you are like Don and myself and know the right way to do it, then life becomes VERY VERY good.
This Part Is Really Cool
You don't have to go buy an expensive $1,000 program to learn this. Yes you could, and there is nothing wrong with the programs coming out about PPC marketing.
But I have a better option for you.
Earlier this year I met a lady here in Dallas. She showed up at the monthly social get-together I have at my house for all the Dallas Internet Entrepreneurs.
Turns out, she has been doing PPC Campaign management for YEARS. Simple put, she is in the trenches everyday DOING PPC marketing in a lot of different niches. And if she doesn't produce results for her clients she doesn't get paid.
And over the past few years she has cracked the code to Google's Content Network.
In fact, she has become THE go-to person for Google Adwords expert Perry Marshall when it comes to the Content Network. If you are a member of Perry's High-end programs, they you would have heard Shelley.
On top of that, all of the major conferences on PPC marketing invite her to speak. The list goes on.
Then, last month, I had Shelley do a 1-hour training for all of our $2,000 Go Full Time Online workshop attendees on the Content Network. Everybody was furiously taking notes and wanted more.
Afterwards she offered everybody at the workshop 6 weeks of interactive live webinar training… so each of them could get up and running and master the REALLY BIG OPPORTUNITY with Google.
Now, I'm sure you're thinking… 6 weeks of live training from one of the world's leading experts on Google's PPC Content Network would go for at least $1,997.
Fortunately for you… Shelley is most interested in teaching a small group of students how to master this secret side of Google and generate IMPRESSIVE RESULTS. (Then she can package up the whole training program and sell it for $997.)
Instead she offered the entire 6 week live webinar training series for just $197.
Yeah, its way too low, almost too good to be true.
But it is true.
And if you want to tap into the biggest opportunity Google offers for A LOT of traffic… and start generating HUGE email lists and TONS of new customers… then this is for you.
There is no fancy sales letter, or product launch, or a bunch of hype, or 539 bonuses if you sign up now.
Over half the people at our Go Full Time Online workshop signed up. That means we can fit 35 more people onto the live trainings and you can be one of them when you register today and tap into Google's Secret Side.
-Kevin
P.S. Forgot to mention this… the first session is on Tuesday, June 16th, then once a week for 6 weeks. Every training session will be recorded and made available online in video and audio format so you can review as often as you would like.
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I'm sure you've heard all the talk and emails about Eban Pagan Guru Mastermind program that goes on sale Tuesday, May 19th.
FYI, you can get some excellent free training being given away at the Guru Mastermind site.
And you're probably giving serious consideration to getting the Guru Mastermind Home Study Course (obviously it works, Eben used it to go from $0 to $25 million in a few short years selling dating advice online.)
(Curious Side Note: What you may not know, when he originally came out with the program 1 year ago, I signed up. Yep, I paid for it myself because I knew it was going to be AWESOME training.
I could have got a "comped" deal but I knew if I paid for it I would use it, And yes, it has been awesome training that I refer to and use all the time here at Nitro.)
Would you like the PERFECT Guru Mastermind Bonus?
To thank you for being a Nitro member, and because I believe strongly in the quality and money getting ability of the Guru Mastermind Home Study Course, I'm giving you something really good.
I'll give you, literally, the most valuable compliment to the program.
Back in 2008 I held an exclusive $3,000 per person workshop where I shared our Nitro Quattro Formula with a handful of people.
It shows a very precise formula for MAXIMIZING the revenue and profit in an information business. The people we taught it to saw anywhere from a 300% increase to as high as a 1,349% increase in sales. One person went from doing $50,000 a month to doing almost $8 million a year within 9 months… just by implementing the Quattro methods.
The Quattro covers CRITICAL tactics that you will not find in Guru Mastermind — that's why you will really want both.
It shows you exactly how to have a monthly subscription (continuity) program, to using high converting 1-click upsells (without upsetting your customers), to generating A LOT of customers FAST using our Special Promotions process, to selling BIG TICKET products to your customers (back-end marketing), to our most cutting edge marketing strategies.
In fact, I taught Eben our unique upsell process that uses a VERY specific type of video. He applied it to the upsells in his $25 million dating niche business and it increased his upsells by 50%… and that was for an upsell that was already VERY effective… the stuff you will receive in Quattro will blow your mind.
If you want to generate A LOT of customers quickly, having them pay you 3 to 5 times as much as normal, AND create a residual monthly income… then Quattro combined with the Guru Mastermind course is PERFECT for you.
If you want access to our proprietary 1-click upsell software that cost over $10,000 to develop… then Quattro is perfect for you.
If you want to make the most money, with the least effort, then Quattro combined with the Guru Mastermind course is PERFECT for you.
The ENTIRE Nitro Quattro course (that sells for $997) is yours, for free, as a Guru Mastermind bonus when you get it using this link. http://www.NitroMarketing.com/gurumastermind
(NOTE: It will probably sell out QUICKLY so if you wait you most likely will miss out.)
SECOND, submit a ticket to our support team with a copy of your receipt and your mailing address so we can mail you a copy of the Nitro Quattro Sales System home study course. http://www.nitrosupport.com/supportother.html
THIRD, once we verified your purchase with Eben, you will receive an email letting you know your copy of Quattro has been mailed to you.
This bonus is the PERFECT compliment to Guru Mastermind and can't wait to see how much cash it puts into your pocket the next few months.
I'm sure you've heard all the talk and emails about Anik Singal and Mike Filsaime Launch Tree program that goes on sale Tuesday, May 12th.
FYI, you can get some excellent free training being given away at the Launch Tree site.
And you're probably giving serious consideration to getting Launch Tree (obviously it works, you're seeing the results in the case studies.)
(Curious Side Note: What you may not know, we have been using this formula for the past several years. Years before Mike and Anik had their big launches, we were generating a many as 3,500 customers in a month using these exact same techniques. And in fact many of the guru's first learned about these techniques from a closed door training we did several years ago.
Wouldn't it make sense that we could provide a REALLY good bonus when you get Launch Tree.)
Would you like the PERFECT Launch Tree Bonus?
To thank you for being a Nitro member, and because I believe strongly in the quality and money getting ability of Launch Tree, I'm giving you something really good.
The perfect Launch Tree bonus.
When you use this link to get your copy of Launch Tree
I'll give you, literally, my most valuable secret.
Back in 2006 and 2007 we started testing using 1-click multiple upsells and it worked like crazy.
Next we tested using videos in our upsells. And again we found using videos SIGNIFICANTLY increased conversions.
Over time we developed a VERY specific formula for creating our upsell videos. In fact, we have a fill-in-the-blank template we use to create every one of our best converting upsell videos.
When you use the link on this page to get Launch Tree I will give you, as a free bonus, the following Three (3) Launch Tree Bonuses.
The secret, insider training video that started it all. This is the video that revealed for the first time the power of using multiple upsells, 1-click upsells and video in upsells. Pretty much every guru who now uses this online can be traced back to this video. You will receive the entire, un-edited video. ($497 Value)
Our closed door upsell training session where we revealed our live, super-successful upsells we use in our business (that convert over 40%), the word-for-word script we used, AND the fill-in-the-blank template we use to create SHOCKINGLY high converting upsell videos in 30 minutes or less. ($997 Value)
NOTE: ALL of the big gurus (plus a lot of successful niche marketers) have been using our upsell video formula. The average response… "It tripled my upsells instantly!"
Conservatively the people we have taught our video upsell formula to have made in excess of $10 million dollars JUST from this one training over the past 12 months. Now you can use it to and see the same results.
Our newest Upsell Launch Tree Diagram, upsell videos and upsell offer notes. Later this month we will be coming out with a brand new program that has a REALLY hot upsell offer tree. At the end of May you will receive the flow chart showing exactly what happens every step of the way in the
upsell tree. PLUS you will be given access to the upsell videos we use and my own notes of the offers being made in each upsell. You can be a fly on the wall, seeing exactly how we create our upsell trees at Nitro. ($1,497 Value)
NOTE: I actually will buy other people's products and Camtashia video screen record the entire sales funnel and upsells just to record exactly what other marketers are doing. You will receive the same benefit without having to buy this product!
All THREE Launch Tree bonuses (a total value of $3,000) are yours for free when you get Launch Tree using this link.
(NOTE: It will probably sell out QUICKLY so if you wait you most likely will miss out)
SECOND, submit a ticket to our support team with a copy of your receipt to receive your THREE Launch Tree Bonuses.
http://www.nitrosupport.com/supportother.html
THIRD, once we verified your purchase with Mike and Anik, you will receive an email with online access to the first 2 bonuses, then at the end of May you will be emailed the third one.
This bonus is the PERFECT compliment to Launch Tree and can't wait to see how much cash it puts into your pocket the next few months.
That's what it says on Bryant Jones' favorite shirt – the one his son made for him, that he wears while he works from home, or wherever in the world he happens to be.
But it's also his best advice to you if you're building an online business of your own.
Funny thing is, fish actually play a recurring role in Bryant's success story.
He worked as an internet consultant back in 1995, when simply being able to get onto the internet was a skill most people lacked. From there, he worked for Sony in tech support, then for Homebuilder.com, then FishingWorks.com as a marketing manager. After that site dot-bombed, he started his own lead generation business, which became hugely successful. So successful, in fact, that he moved back home to East Texas… to an area where the hunting and fishing was legendary.
There was no industry there – no jobs in sight. Just fish.
The business had to work. Or else he'd kiss goodbye his dream of working only when he wanted, of having a business that supported the lifestyle he wanted.
Within 18 months he'd done half a million dollars in lead generation on the web. Bryant knew his purpose, knew what he wanted, and it just happened as he worked. For six years, from 2000-2006, this lead generation business let Bryant fish to his heart's content. He spent maybe 10-15 hours working most weeks. The rest of the time, he was out on the water.
Sounds idyllic, but it brought up one of the biggest challenges Bryant ever faced.
"The harder you work, the better you are."
"If you work hard, you're a good provider for your family."
"Real men work a lot."
When he moved back to Texas to fish the waters of his childhood, Bryant figured he had it made – he finally had the time and money he needed to spend his days fishing with his family and friends. Instead, he became kind of an oddity.
Out on the water, the conversation between boats went something like this:
"You on vacation?" an old-timer would ask. "No, sir. I live here. I fish almost every day." "You don't work? Your daddy must be rich, huh?"
It was the voice plaguing many internet marketers – fear of success, challenging the link between what we do and who we are, as in: "When are you going to get a real job?"
Overcoming those voices and doing this for himself was the biggest challenge.
He hit some pretty major walls – a divorce, a couple of bad business decisions, a complete loss of the passion he'd once had for the lead generation business – and his business came to a screeching halt.
He cut his lines, and went looking for a job.
"Do you know who Joe Vitale is?"
This was the remarkable first question out of the interviewer's mouth. Bryant had answered an ad on Craigslist, landed an interview, and got the job. A year prior, after reading Joe's "Attractor Factor" Bryant had set the intention to work with people like Joe, to be surrounded by mentors and
friends like that.
This company delivered Joe's coaching program, along with our Nitro Blueprint Online Business Coaching. Bryant was surrounded by coaches and mentors just like he'd dreamt of – and soaked every bit of it in. Things were going well for him, and he was making a nice, steady six-figure income.
Then realized he was in … an OFFICE! He found himself staring out the window, yearning to get back to the boat, to travel and see the world. His job began to feel like golden handcuffs.
Pressed for what he considers his biggest mistake in building his online business, Bryant points to the year and four months he spent in that job. Not because it wasn't time well spent, but because it fed into his lack of belief that he could build the business of his dreams and that kept him from actually doing it much sooner.
What he ended up doing is a pretty unique application of Nitro's programs. Rather than starting up an info marketing or e-commerce site of his own, he decided to use what he learned to help other online business owners become more profitable. He'd apply these traffic generation and monetization techniques to their existing businesses, and they'd share the resulting additional profits.
Once he got this idea and realized it was time to take action, things happened fast. In fact, Bryant was almost surprised himself as we nailed down the following timeline.
August 2008 – Attended the legendary Nitro Quattro workshop September 2008 – Got his first client and started implementing the Quattro system for him, and turned in his resignation at his job. October 1, 2008 – Left for the mountains of Colorado for a month November – December – Traveled throughout Mexico January - March 2009 – Traveled throughout Asia. Along the way, he accomplished two items from his "bucket list" – photographing clown fish in Indonesia and visiting Thailand.
Notice anything funny about that quick timeline?
The last mention you see of "working" in any traditional sense was in September 2008. Since then, he's been working, but has been completely portable – as he says, "living the life of the rich and famous, without needing to be rich or famous."
The idea is simple: make a no-lose offer to someone who could use your expertise, then get a percentage of the increase. That's how he ended up in Thailand. He attracted a client who is based there several months out of the year. In consulting for that client, he ended up with his whole trip paid for, all the while making a healthy commission which matched his old salary, living at about 1/10th the cost of living in the States.
It shows you how to leave your job and create a completely mobile lifestyle — how to run your business no matter where in the world you are traveling or living. If you've ever dreamed of traveling the world, running your business from a beach in an exotic country one month and the ski slopes of the Alps the next — and it costs you less than living at home, then www.ExitMyJob.com/vip/ is for you.
"I'm frickin' happy to wake up in the morning! I can work from anywhere. I can travel and as long as there's internet, I'm good. I'm getting ready to head back to Thailand and spend the next year living in a luxury beach front condo for $600 a month."
The hours he puts in now – are enjoyable. His life is about being fluid, following whatever projects excite him. His time is no longer mapped out for him. His commute is a maximum of ten feet from bedroom to desk. His work wardrobe? Flip flops, cowboy boots, and of course… that "Shut up and fish" shirt.
Not bad words to live by!
He's hoping to shake people out of their belief that they can't travel or live the life they've always dreamed of. He says, "If you adjust your life a little, you could have a business you could do from anywhere. There's no reason not to go live the life you want to live – the only limitation is in your mind."
On May 29th we will be taking the site down, and when we open it back up in the future, it will be at a higher price.
If you ever felt having your own expert business coach to personally work with you would dramatically speed up your success…then check it out, talk to one of our consultants and see if its right for you too.
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If you would ask me what is one thing to master… it would be what I'm about to cover in this post. When you get really good at these 3 things you will see success faster and easier.
That doesn't mean you won't have to get good at other things.
However it does mean these are absolutely essential… and your lack of not having them is a BIG factor for not getting the results you really want right now.
If you have not read that, you will want to take a few minutes right now to do so (or re-read it to refresh your memory.)
This post will give you 3 CRUCIAL strategies to ensure the "100 Hour Rule" actually works for you.
Everybody I have taught this to, who started using these 3 strategies, instantly (yes, instantly) started seeing MASSIVE jumps in their productivity and progress they were making (meaning getting the important stuff done and making money).
I consider this a CORE foundational must have if you want to be successful online.
And yes, I'm putting a lot of emphasis on this because I KNOW how vitally important it is… but it lacks the "sizzle"… that's the rub, the stuff that REALLY brings you success is NOT the sizzle, its the fundamentals.
Here are the 3 Crucial Strategies…
1. Break Big Tasks Into Small Bite-Size Steps (Munchies/Action Plan)
2. Create a Weekly Plan To Do Those Bite Size Steps (Weekly Plan)
3. Create Large Blocks Of Time To Big Chunks Of Tasks And Create Momentum (Mini-Blasts)
If you make these 3 activities a HABIT, your online business will never be the same.
You will experience less frustration, less overwhelm, accomplish more in less time, and start seeing results quicker and quicker. You will, faster than ever before, reach the Full Time Online level.
Munchies/Action Plan
Let's say you have the task to set up your first squeeze page you will use to build your email list. You sit down at your computer, look at that task on your to-do list, and immediately you start feeling overwhelmed, that twinge of anxiety builds up in your chest, and you eventually find something else to do — read email, browse online, clean the bathroom toilet — anything to avoid this task!
And it keeps getting carried forward and carried forward on your to-do list, never getting done. Days turn into weeks, turn into months.
The problem is, the task is WAY too big and complicated to take action on it. You are staring at an elephant and trying to figure out how to eat it all in one bite.
The solution.
Take that big task and "munchy" it down into the small bite-size steps to complete it.
First you break it down into the big steps, then break the big steps into the small steps.
Some big steps:
* Create the opt-in offer
* Choose an email hosting solution
* Create your opt-in page and confirmation page
* Add the opt-in form
* Test the process
Then you take the big step, "create the opt-in offer" and break that down into the small steps.
So first you will need to figure out what your optin offer will be, then create an outline for the offer, then create the actual thing you will be giving away for free (your offer), edit it if it is digital content, create the download page for it, upload the page and the content to be downloaded to your site. DONE with that step.
By doing this you are creating to-do items you CAN take action on and accomplish quickly.
You can open up a spreadsheet (or word document, or just write it out on paper) and start typing the Big Steps.
Then for each Big Step, type the little steps.
Now you have your complete Action Plan to accomplish this next project in your business. (Also it gives you a lot of small little steps you can cross off when you complete them… doesn't it feel great crossing off to-do items!)
Weekly Plan
Last year, when I did my end of the year review, I realized if I did this one 15 minute activity each week — that was a HIGHLY productive week. And if I did NOT do this one 15 minute activity — that was a very NON-productive week.
Wouldn't it make since to spend 15 minutes once a week (I do it either Sunday night or first thing Monday morning) doing this activity and virtually guarantee it will be a productive week?
Here is a quick 12 minute training video on Taking Action With The Weekly Plan, as well as the exact templates I use every week, walking you through the process. (This is normally only provided to all of our new customers, but its so important want to give it to you right now too.)
As you will notice in the video, the list of small little to-do's you created above now fit perfectly into your weekly plan.
Again, make this a weekly habit and your results will shoot through the roof.
Mini-Blasts
OK, this one has been the biggest breakthrough for me. And is the last piece of the "Being Super-Productive 101" puzzle. It is also a critical one if you are doing this part-time right now.
1. The Slow And Steady
2. The Massive Action
3. And the Mini-Blast
Slow and steady is what most people do… and it dooms you to failure.
The reason why is because you are making small incremental progress over a long period of time. That means you are not creating any momentum in your business… everything just seems to drag on and take forever. And distractions and obstacles are popping up constantly and zapping you of your time and energy.
And you are not seeing or recognizing the progress you are really making. So instead of being encouraged and excited about your wins and progress, you are discouraged and view your so called lack of progress as a negative. It now becomes negative de-motivation.
Eventually you either give up or move onto the next shiny object to repeat the pattern over again.
Obviously not a good scenario, but one that is probably all too familiar with yourself.
Massive Action is awesome, however maybe 1% to at most 5% of the population is really hard-wired for the Massive Action approach.
That is where you "lock yourself" up for however long it takes, 2 weeks, a month, 90 days and focus almost exclusively on your business.
I had a friend who was hard wired like this. When he decided he was going to do this online business thing, he made the "3 People Negotiations" with his family, friends and himself and took massive action.
It took him 90 days to create a product, learn all the tech stuff to get a site up and order processing in place, create a sales letter and launch his business. The result, he made over $100,000 his first 4 months.
Only problem, I couldn't do that and most people can't do that either. We would burn ourselves out and go crazy after a week or two! Again doomed to failure.
That brings us to the good ole' Mini Blast.
That takes the best of both of the previous approaches without the negatives. And gives you a solution that works for the rest of us.
The Mini-Blast is where you set aside a block of time and ONLY work on your most important, result producing activities in your business. And you remove all distractions — no email, no phone calls, no TV, no crying kids, just you and your computer.
This may be 3 hours one night after work, or 1 whole day over the weekend, or 8 hours over an entire afternoon and evening, or you take off a day of work and spend 3 straight days.
Whatever it is, the keys are:
1) an extended period of consecutive time
2) ONLY focused on your most important, result producing activities (or solving your biggest challenges, such as tech issues)
3) with no distractions, you are only focused on your online business and your Action Plan
You will end up accomplishing more in that mini-blast than days or even weeks via the slow and steady approach.
You will also have created a lot of momentum in your business.
And you will have seen a lot of progress which gives you a lot of inner motivation and is very energizing.
Then, in between your mini-blasts you go back to the slow and steady approach to keep moving forward, making progress and ride the momentum you created until your next mini-blast.
On the graph, the red line is your slow and steady only line, the green line is your mini-blast approach line. You get a big jump with the mini blast, then keep moving forward with slow and steady, then another big jump.
There are some other important factors, like making the "3 Time Negotiations," that we will cover in future blog posts. So be sure to subscribe to the blog update email list and RSS feed so you see them when they come out.
Next week (on Tuesday April 28th) I will be doing a completely free and in-depth webcast training focused entirely on something we have been doing here at Nitro. I have seen the writing on the wall that an area of online business we ALL rely on is about to experience a radical (and costly change).
And we have been proactively making important changes in our business so we are not member's of the online road kill (but instead profit immensely over the coming months and years)… and I want to let you in on it too.
Keep an eye out for emails over the next few days on how to register for this webcast.
In the meantime, please post your questions and comments below about the topic of these 3 Taking Action Strategies so I can incorporate them into future blog posts and trainings.
Everybody has a story of their first "big break" that pulled them into success online.
Maybe you're still looking for your first big break online too.
I'll share with you my story to help you get to your big breakthrough this year.
It was 1998.
I had a niche site and an email newsletter with 1,500 people.
I was making anywhere from $500 to $1,000 a month promoting affiliate products.
And the one that worked best for me, I would keep emailing the owner of the site with suggestions. My thought, if he did the things I told him, the site would convert more sales and I would make more commissions.
He would always reply back, "Kevin, these are awesome ideas, but you don't understand… I'm so busy with my other business I don't have time to spend on this site anymore."
After several months of this, he replied back, Kevin, what if you implement these for me and we split the profits?"
Too busy failing to actually succeed!
What was my first thought?
I was too busy with all the things I was working on (that weren't making me any money) to actually jump at an opportunity that would make me more than I ever had online.
Hopefully you don't make that mistake like I almost did!
Fortunately I got over that stupid thinking and got on the phone with Joshua.
He started telling me about his other company, that was doing 8 figures a year and growing quickly.
How he would create a marketing campaign and within the first 24 hours have thousands of new customers.
Selling things like cell phones, software, online games, niche ebooks, lead generation and more.
And how he was about ready to shut the site I was an affiliate for down because he didn't have time to mess with it because it was only doing $3,000 a month.
But he would give me a chance.
He was going to let me implement my ideas and we would split the revenue.
Fortunately I said yes because my life instantly started to change.
Within months I increased the sales at the site by 500% and for the first time, really saw the power of the Internet. And I was constantly soaking in all the knowledge Joshua would throw my way.
And to this day, he has been a great mentor and now also a close trusted friend. Just last year he invited me to his house to celebrate his birthday, his wife's birthday and their anniversary (they all happen at the same.)
To sum it up…
The guy is a genius when it comes to online business. He sees trends and GETS online marketing at a level I've rarely seen before.
A Big Break For You.
Virtually the entire time I've known Joshua, he was always the guy behind the HUGE online successes. He would be the one that REALLY made things happen but you would never know about.
And he rarely shared his knowledge outside of his close friends like myself.
Fortunately, at the strong encouragement from all the people he has privately helped (myself included) he is deciding to share his wisdom with you.
"From Pinching Pennies to Fill the Gas Tank to Pulling In Six Figures a Month (all in a year and a half)"
After twenty-three years in marketing, she was toast.
Burned out.
Jennifer McLean was tired of working so much — to make other people millions of dollars. So she did what any reasonable marketing professional would do: she quit her comfortable 6-figure salary… to go sell insurance.
Two weeks later she realized there was no way on earth that was going to work for her.
With bills to pay and an area of expertise to tap, she decided to go into freelance marketing. It was like trudging uphill with a 500-pound weight on her back. She was still so burned out that putting her energy into this new venture was just about impossible — and it floundered.
Enter Dr. Joe Vitale. (Well, on CD at least.)
Jennifer listened to some of Joe's CD's and her mind started sparking with ideas, and what began as a very humbling chain of misfires started changing into a way to live her passion. She began building an online business as an affiliate marketer, promoting someone else's product.
Screech. Crash. Major déjà vu.
She was STILL essentially in the role of doing marketing for a client. It felt the same, and once again, she had no passion for what she was doing. Her real passion, being an energetic healer, was still not quite within reach. She knew she was onto something — but this wasn't quite it.
Then she connected with Ellen Britt, who was beginning a coaching program around a teleseminar marketing model based on the Nitro Blueprint System. Jennifer said, "Sign me up."
Before long, she realized she could apply internet marketing tactics to her passion, and create a business where "Every dime in my bank account is a direct result of being of service to someone else."
The coaching program wasn't even finished before Jennifer had taken action. She was blogging, working on her mindset, connecting with potential JV partners, and creating content she could multipurpose into different formats.
Ho'oponopono.
Jennifer's first product came out of doing an eight-week presentation on an energetic healing process called Ho'oponopono, which she recorded and formatted into an eight CD set. Working with her own product and some solid JV projects, she began building an email list, and went to work on what turned out to be the turning point in her business — a teleseminar called Healing with the Masters, which brought her shoulder to shoulder with the leaders in the human potential
movement.
"They might say no."
She realized they might say no going into each phone call with these giants in her field, but knew she only needed to find twelve who would agree to be interviewed by her for her teleseminar series. Of course, Jennifer had an ace up her sleeve as she asked, and it came in the form of a 50% commission on upgrading the free participants to purchasing the series, the participants are offered this as a one-time offer after they register for the free teleseminar.
It worked so well that her list swelled to 7,000 subscribers. The second teleseminar series brought in nearly 12,000 more subscribers. Within one year, her list had more than 33,000 subscribers. Just by being herself, she created enormous loyalty in her audience — and her speakers. Rather than feeling threatened, or like a competitor to her guests, she was a gracious host, delighting in cutting their substantial affiliate checks.
It was time for another book.
Jennifer notes that, "All books are marketing vehicles. They elevate your credibility and exponentially boost your status… and a best-selling book is even more powerful."
The "Big Book of You" sold out quickly, and Jennifer's audience appreciate her
as much as any of the big name speakers in the series.
Jennifer's Timeline:
2006 - started learning about online marketing, applying what she learned… but failed.
October 07 - bought Joe Vitale CD's and started getting ideas and making $100 a month on a good month.
January 08 - Started coaching with Ellen Britt. Discovered the teleseminar model.
February 08 - Started building her teleseminar series.
April 08 - Held her first Healing with the Masters teleseminar, making $10,000 - $20,000 a month.
Summer 08 - Held another teleseminar Vibrational Healing and a 5 week program on the nature of healing.
Fall 08 - Held her third Healing with the Masters teleseminar, making $30,000 a month.
November 08 - Sold out the initial run on her "Big Book of You" and created Big Book of You Teleseminar.
Feb 09 - Held an offline workshop generated from her list Healing Life, Healing Business.
March 09 - Held her fourth Healing with the Masters teleseminar, passing the six figures a month level!
(Each of these teleseminars have also become products she continues to sell.)
Jennifer's advice to you as you're getting started:
Pay your affiliates well. They are your advertising arm, and the easier and more motivating you make it for them to promote you, the better they'll do. You only pay them if they get results, and they'll get better results if the reward is high.
You're likely to feel afraid - but moving through and past the fear is rewarding. Don't get freaked out when you don't make money right away. Some strategies take time, and the individual pieces may not seem to be profitable - but it's important not to get ahead of yourself or to quit when they don't seem to pay off immediately.
Be friends with the influencers. If you can be yourself, and come from a place of contribution, befriending other people in your industry (rather than feeling threatened by them), you never know what could come from those connections. Jennifer ended up writing a chapter of Dr. Joe Vitale's book "The Key" largely because of her at-your-service attitude as she befriended him.
Don't try to make your dream pay your mortgage right away. The world of internet marketing tends to be filled with a lot of hype. The promise of making $30k a month with no effort is enough to lure otherwise sensible entrepreneurs into a very stressful, expectation-filled pressure-cooker.
There are smart ways to make the transition from employee to internet entrepreneur - but you want to do it in your own time and following your own passion.
Don't expect this to be a life of leisure - but know that making millions for yourself instead of for your boss feels great. While Jennifer's working about as much as she did when she was in corporate America (nearly 70 hours a week some weeks), it's a night and day difference doing it for a business of her own. She can work from anywhere in the world, and is constantly grateful for the opportunity to help others.
What's ahead?
"The sky's the limit," she says.
Jennifer's hired some staff to help handle different parts of the business that are not her passion. She's planning a membership site launching in May, a publishing arm of her business, and more affiliate and JV programs featuring products she believes will help transform people's lives. Down the road, a European expansion may even be in the works.
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What would it mean to you, to have your own successful full-time online business THIS year?
Yes, to have a business that keeps growing every month, allowing you to work from home, doing what you love? (Just like Jennifer.)
There are 3 final spots open in our May "Go Full Time Online" workshop. During these 4 days you will work, hands-on with our team, to create your full-time online business before you leave. I personally guarantee it will create a DRAMATIC leap forward in your business.
If you want to have a full-time online business THIS YEAR, the best decision you can make is coming to Go Full Time Online.
What goal or dream do you have that you keep carrying forward, year after year?
And each year it becomes even more intimidating and insurmountable!
I had one for 10 LONG years, a goal that was REALLY important to me, but I conjured up grand illusions of why it was not possible.
Can you relate !?
This January, as I set my 2009 year plan, I decided to do something different.
The result…
I achieved that goal with one 15 minute phone call!!
And it ended up even better than I imagined.
After that call, I was overwhelmed with an immense amount of gratitude, fulfillment, and a core shattering realization of "success with ease".
Here's the story… and a VERY powerful "lessons learned" you can use right now today for your own goals. I call it the 3-Step "Success With Ease"
Formula.
It was 1991… the last week of my freshman year in high school.
We were sitting in the tiny high Webster City High School auditorium as they announced the seniors who won college scholarships.
Then they came to the "big poppa" scholarship, the AJ Julian. It was for $4,000. A small fortune to a kid going to college.
As they announced the winner and he walked up on stage, my friend since the 1st grade sitting next to me, Tony Neuroth, elbowed me and said, "Kevin, in 4 years that will be you."
If you knew me back then, you would know how crazy that sounded! I was a quiet, incredibly shy, awkward kid. Not the type that won awards.
However in that moment that I call an "Everyday Influencer" moment, Tony gave me a belief of "what if it was possible???"
Side Note: An "Everyday Influencer" is how any of us, in our everyday lives, can have a significant, life-long positive influence on others through small but impactful moments of seeing the best in others.
Within the next 60 days, I'll be starting a grass roots movement called "Everyday Influencers" and I invite you to take part in the fun and heart warming experience it will create.
If you know my story (you can hear it at the beginning of our most recent "Go Full Time Online" webcast), my family did not have the money to pay for college. And I knew the only way I would make it to college was earn my way through scholarships like the AJ Julian and financial aid.
And throughout high school I worked hard to receive straight A's with my eye on making it to college.
However as my senior year progressed, it became apparent I would need to spend my first 2 years going to the local community college because we just couldn't afford the college I really wanted to attend, Buena Vista University.
Then magic happened.
At the awards ceremony, they not only called my name for the "big poppa" AJ Julian, but also a half dozen other scholarships. I ended up earning over $8,000 in scholarships in 2 short hours.
Those scholarships, along with my financial aid package from Buena Vista, made it possible for me to go straight to my #1 college my first year.
Which also meant I was able to take part in a brand new freshman honors program the college started and I was accepted into for high achieving students. That included having the Dean of School of Business as my personal advisor, as well as spending 1 month out of the semester traveling for school.
I spent my freshman year in Florida, including the opportunity to learn from executives at John Templeton Investments, not to mention spending a weekend of leisure at the Florida Keys were we all caught giant Barracudas (mine is now hanging above the bar in my house!)
Then a month traveling Europe, meeting the people behind the upcoming launch of the European Union (this was in 1997). And doing a January internship in California (a dream come true when it was 10 degrees below zero back on campus!) and an internship in Dallas, TX with the local Development Office for Subway (I even got to meet Jarrod!) which is how I ended up in Dallas.
That's when the 10 year goal started.
When I graduated in 1999, I knew 2 things.
1) I was going to do whatever it took to be a successful entrepreneur, both financially and also in the contribution I gave back in this world.
2) I wanted to give back to my high school, and future kids just like me, by starting up a scholarship fund. (And of course it was going to be bigger than any of the current scholarships!)
And that goal sat on my goal list and was always posted up on my vision board, year after year after year.
In my mind, I thought it would take a 6-figure endowment, a big fancy trust, an overwhelming amount of paperwork, a crushing amount of hassle, did I mention the thought of a quarter million dollar endowment, and quite possibly I would have to also walk over broken glass while being punched in the nose by Mike Tyson to make it happen.
Do we make the journey so difficult we never set off on the journey? … Or do we make the journey so difficult we are an even greater hero in reaching the destination?
The SHIFT
This January, as I was sitting at my vacation lakehouse, reviewing the past year and setting my goals and plans for the new year. I realized something that REALLY bothered me.
This goal, of setting up a scholarship fund at my high school, had been on my goal/dream list for 10 freakin years. It had slipped into the realm of a "wish" rather than a "goal".
And I shifted my mindset…
First I realized after 10 years I had NEVER even taken the first step to make it happen.
A goal without action really is just an empty wish.
Second, I realized I had taken this goal and devised in my mind an extremely complicated plan to achieve it rather than looking for the simple solution.
Simple = Boring But Doable, while…
Complicated = Fascinating But Impossible
I first wrote down the first step to make it happen… call the high school and talk to somebody to find out the process to set up a new scholarship. I could do that!
LESSON #1: If you have a goal, or a project you want to complete, but find yourself stuck or not moving forward. Write down next to the goal the first step for you to take.
I've been using that one technique the past 3 months with AMAZING results, especially when I find myself stuck.
Then, I asked myself what's the simplest way to achieve this goal.
The answer — I don't have to set up a quarter million dollar endowment. I can instead just write a check for that year's scholarship and accomplish the same goal. And I could write that check that same day, there was no reason for it not to happen.
LESSON #2: Start using the "Success With Ease" approach. For every goal or dream you have. There are 2 routes you can take. The long, hard, complicated, almost impossible route. And the short, simple, easy and virtually guaranteed route.
From now on, borrow this saying we use here at Nitro "simple instead of complicated". Find the simple route instead of creating the fascinating complicated route. (You can always make it more complicated later.)
Next, I set a deadline and wrote it on my 2009 personal goal list. "Call the high school and start the process to set up a scholarship."
Then, as my friend Yanik Silver taught me, to make a goal come true make a public commitment so others hold you accountable. (Otherwise known as public peer pressure!)
At my January Vistage meeting, as we were reviewing our business and personal goals, I told them I would talk with the high school and find out the process before the end of the first quarter of the year.
So, obviously, on March 30th, one day before the end of the first quarter, I HAD to get into action! I got online, looked up the phone number and made the call.
LESSON #3: Assign a date to complete that first step… and then make a public commitment to employ the POWERFUL form of accountability - peer pressure!
The Rest Of The Story
I made that call on Monday, March 30th.
And in 15 minutes Kathy and Joyce quickly and ruthlessly CRUSHED my dreams of a long, hard, complicated, virtually impossible route to achieve my goal.
Instead, here's all I need to do.
Write a check, mail it to the school in April, and one deserving high school student will receive help going to college this year.
And what about that virtually impossible endowment?
All I have to do is write a check and the school, along with a scholarship committee of local bankers, handles the rest.
That's Success With Ease!
When I hung up the phone, I was overwhelmed with emotion.
In the big picture, I've given back much greater amounts of money to people and causes over the years. From giving my car to a single mother who did not have one, to large sums of money to the charities and causes that are important to me.
However the check I wrote this week was the most fulfilling giving I've done to date.
First, immense gratitude for all I have achieved in my life and the ability to give back and help others.
Second, and even bigger, the fulfillment of achieving a goal that I've had for 10 LONG years… a goal, just a couple months ago, that I probably didn't even really
believe would ever come true.
Third, and this is probably what's causing me to get teared up as I type this, the realization - through experiencing it first hand - of creating Success With Ease. And what that will mean for me over the coming months and years as I create greater and greater success, with ease, in all areas of my life and for others.
Your "homework" for today!
Apply these lessons to YOUR life, right now, while you are still thinking about it.
And share them by posting a comment below.
1) What is one goal or dream, that's been staring at you for TOO long?
And what is the first and *easy* step you can take action and it moves you forward?
2) What's the easier/simpler solution instead of the complicated solution that's been holding you back?
Just asking that question may reveal the easy/simple solution. Or you may need to give yourself time to let it come to you. Or you may need to ask other's for advice.
Whatever you do, trust that there IS an easier solution… and most likely just taking that first step will help you realize what the simple solution is.
3) Set a timeframe to take action and complete that first step (or more) and make a public commitment to others who will hold you accountable.
Posting it publicly as a comment below is the first way you can do that. I also encourage you to tell people you know as well.
Bonus 4th Question!!
I want to pass some of the wisdom I've gained over the years to the winner of the Wilke Family Scholarship For Empowered Youths.
What advice do you wish you heard as a High School graduate?
I'll be sure to make a future blog post that shares the letter I write for this future world changer.
To YOUR Success With Ease!
-Kevin
P.S. Did you notice I used the "Success With Ease" process in this very blog post?
I told you, and the 10's of thousands of people who are reading this blog post, within 60 days I'll be starting the "Everyday Influencer" movement. (public commitment)
My first step… posting online the simple 3-step process of instantly being an Everyday Influencer and inviting you to experience that immense personal satisfaction and fulfillment it will bring you.
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Tomorrow the page will say "CLOSED". If you want to go full time online, don't miss out, instead join me in Dallas as you make your full-time online business happen this year.
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Hi Mikael,
Thank you for your email. And I appreciate and honor the commitment it will take to travel here from Denmark.
I'll go into more detail for you.
First, between now and the event, you will want to use the bonuses we provide you to pick your niche market, do the research to understand that niche, get a website put up, start getting some traffic to it and gain a deeper level of understanding with it.
Don't worry, the Proven Niche Markets, Nitro Blueprint System and free blog set up bonuses all walk you through this process. It can happen in a matter of days or at most weeks. And the bonus Everyday Entrepreneur seminar videos, we take people who are absolutely brand new to online business, walk them through the process and by the time they leave they know how to do all of this. You can watch those videos and follow right along with them.
Or, if you have already accomplished those, then you can use the bonuses to improve what you are already doing between now and the event.
I call that your online empire foundation.
If you were to build a sky scraper, you first need a solid foundation. That is what people leave our Everyday Entrepreneur seminar accomplishing, building a VERY strong foundation that is now ready for the skyscraper.
Then, when you come to the Go Full Time Online workshop. You will build your sky scraper.
Each session we will cover one aspect of online business, show you how to do it, provide the templates and resources we use ourselves, then you have a series of exercises we walk you through to actually do that right there at the event.
And we will have a number of trainers and coaches and some of our successful students at the event, available to give you feedback, coach you through the process, answer your questions and support you whenever needed.
Also, each session builds on the previous one. The entire 4 days are laid out in a logical progression, so by the time the 4 days are over you have went through the entire "empire building" process from beginning to end.
And you will leave with an action plan you will be following for the rest of the year. That plan will take you first to full-time, and then 5 figures a month and beyond. I'm sure we will have some students who break the 6 figure a month mark in their first 12 months after the workshop.
Also, you will form some powerful networks of other online business owners who are at the event. They can end up being great friends, JV partners, masterminds or more.
So the event masterfully combines learning with implementation and gives you support the entire way.
Would love to have you there. From what you said, sounds like it will be the perfect leap forward you are looking for.
How can you go from losing money, making no progress with your business, to making 7-figures a year?
It IS possible, in fact that's exactly what Nitro Blueprint owner Michael Lovitch did, after learning the principles you'll learn (at no-cost to you) in tomorrow's “Full-Time Online” Nitro webcast.
*Before you continue, be sure to register for the webcast now so you can learn exactly how to go full-time online this year:
Then read Michael's case study below to see how he went from losing money, to making 7-figures this year:
Michael Lovitch went from IT sales to online marketing of audio hypnosis programs and has never looked back.
In charge of business development for a database encryption company, Michael had hit a ceiling. His income was capped, and even though it was a good income, he still yearned for something more.
Days of opening channel accounts for government and banks was getting old fast. Even though he had the luxury of working from home, Michael had to leave his wife and home behind once or twice every week in order to travel for work.
So he decided to take control of his destiny and start his own online business. He wanted something that involved no more travel, more freedom and no limit to how much money he could make.
Within a week of making the decision to start his online business, he and his beautiful wife learned that they were expecting their first child. That clinched it. The time had come for a new life.
As with everything he does, Michael jumped in with two feet and surrounded himself with all the resources he could. He even bought the Nitro Blueprint System. However, just buying it and using an idea or two from it; and an idea or two from another system; and “help” from someone else all meant that he basically had no guidance whatsoever.
He wasn’t following any one proven method and as such, he simply didn’t know what he was doing when he first launched his website www.hypnosisnetwork.com.
He chuckles as he recounts this story. “My first day open, I had 2 sales: my mom and my mother-in-law.” Because he didn’t have a flight plan, he was going nowhere fast. The site wasn’t profitable for the first 6 months; in fact it was losing money.
Because Michael didn’t understand the online marketing world, he naively believed that if you build it, they’ll come. He was working full-time, full-blast and getting nowhere.
Looking back Michael can see the fallacy of his ways. He gave no thought to building traffic to his site. There was no plan for how he would drive people to this impressive site.
The other thing he did was that he started out too large. He began with an inventory of 11 products, when just 2 or 3 would have allowed him to focus and do much better before growing with the addition of others.
Once Michael spotted these errors, he quickly started to remedy them. He began to network with other internet marketers and learned what they were doing right to create success. “Luckily I met Kevin and Matt of Nitro early on at a Yanik Silver event. We ended up sitting together at the Washington, DC event, ironic considering we are all based in Texas. I learned so much from them.”
Networking with others who have successfully done what he wanted to do was the key to his success. Despite his rocky first six months, The Hypnosis Network is growing more each year. In its second year of business, it hit 7 figures. In fact, it is no longer growing just on the Internet; it is building a brand and hitting the big time. Michael’s site was even recently in the NY Times.
Just networking won’t be enough however. It is imperative to choose one system to follow. If you chase multiple rabbits, you won’t catch any. So commit yourself to following one success story, in order to replicate those results.
Michael began masterminding even before the Nitro Blueprint System, but he sees the added value of what could have been. He could have been so much further along and it would have been so much easier had he followed Nitro from the beginning.
Because he had a flawed structure and did not build with systems the way Nitro teaches, he now has to fix things from before. Nitro is the way to go for any internet marketer.
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Living the Good Life
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Michael still works; in fact he likes to work. However now when he travels, it’s because he wants to. He has freedom. He truly believes in the products he sells and cares about it. His wife no longer needs to work.
They can volunteer, give to charity and enjoy their financial freedom without any worries. His work has even allowed him to talk with brain science experts and psychologists. He has access to experts he respects because of the success of his company.
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Michaels’ Advice For Would-Be Internet Marketers
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This industry is the real deal. It is still wide open and nothing is easier. Incredibly, most people don’t know how to build a successful business online.
Even though it looks like the net is crowded with people offering things for sale, there are so many opportunities just waiting to be seized. So many brilliant minds have not even gotten into this yet that there is still tons of money to be made for the average hard working guy or gal, before all the sharp minds get in on it.
Surprisingly you don’t have to be the smartest or the most tech savvy individual to make this work. You just have to be committed to working hard, be organized and follow a plan.
Internet marketing is not a get rich quick scheme. But it takes commitment and hard work. Find someone who has done it and let them be your guide. Follow what they say to do.
The Nitro plan is the best plan out there. It will work for you, if you’re not a complete idiot. Apply yourself fully, all your thoughts and energy need to go into your business until you are on the path to success. You have got to think and you have got to work. Nothing happens on its own.
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WHAT TO DO NOW
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If you want to be like Michael (and all the other “Everyday Entrepreneurs” we feature each week who are out there doing it and following our system), then make sure you get registered ASAP for tomorrow's no-cost Nitro Webcast.
When you register and attend the webcast, you'll learn the exact steps to go from scratch (or wherever you are right now) to quitting your job and having a full-time online business in the shortest amount of time possible.
Who: Bryant Jones, "The Mobile Adventure Entrepreneur"
This January, as I was sitting at my vacation lakehouse, reviewing the past year and setting my goals and plans for the new year. I realized something that REALLY bothered me.
