Is Competition Good or Bad?
Yesterday on the Nitro Blueprint System Member's Only Forum, a member asked a question that is quite common, however the answer is not what you would think.
Mary was doing a phenomenal job going through the first few steps of the Nitro Blueprint System. She picked a great market that excites her and provides a very lucrative business potential.
She created the map of what her business was going to look like as she starts filling in her "Empty Boxes". She definitely had some great ideas and plans in place.
She also had her blog set up, posting on a regular basis and already getting traffic.
Now she was in the process of creating her product when, all of a sudden, doubt set it.
I can relate with Mary, we all have doubt. Even today I go through periods where I question everything and wonder if I would be better off going back and delivering pizzas.
The only difference is I have the experience to know that it's normal, tell myself to suck it up and get back to business instead of letting it hold me back for days, weeks, even for the rest of my life like it has for so many people.
In Mary's case it was doubt caused by something she discovered… somebody else already had a product similar to what she was creating.
She was concerned all those dreams, plans and work she had done up to then was for nothing and she would have to give up this idea and find another one.
So my answer to her on the forum is below - it answers that all too common question about going into a market with competition.
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Let me provide you a little different perspective to look at this.
Like you said, you knew what you were doing was good. However when you discovered other sites and books doing something similar it discouraged you. That's normal. We all have a desire to be unique.
However the fact that other people are doing it is a good thing. That means this is a viable market. And in virtually every market (regardless how many people are already doing business in it) there is an enormous amount of untapped potential waiting for somebody like you to take advantage of it.
For the other site you mentioned, I bet only a very small fraction of their potential customers will ever know about them. And of the ones who do, many are not interested in what they specifically have to offer (bad design, bad presentation, bad marketing, etc).
But they would love your way of doing it. (And vice versa).
In business, what really matters is becoming the best marketer in your marketplace and being the best at delivering what your customers want. Doing those two things well (not even great, just good enough) is usually all it takes to beat out more established sites/businesses.
I bet many of the sites and books you found have little or no marketing, poor websites and sales systems, and not much insight into their customers and what else they want that they could provide.
Just imagine when you have your current ideas for your business in place - you will be able to out spend every one of your competitors because your lifetime value of a customer is significantly higher. Plus you will get a large amount of word of mouth referrals and have a more diverse and robust source of traffic. And don't forget the email list you built.
So instead of seeing other people doing something similar as a negative, view it as a positive - they have already proven the market (and are great sources to get ideas from).
But have confidence (eventually in yourself, but for now in the system you are following) that you can out market and out deliver value to customers more than them over the long term by following a proven system like the Blueprint System.
~Kevin
P.S.
UPDATE: Mary, is back on track and excited about the business she is building. Within no time she will be one of the next amazing success stories from following the Nitro Blueprint System.
She had this to say (I wasn't the only one to reply to her post)… "Thanks for the encouragement. This is the best place to post out of anywhere online and get real feedback. Totally worth the price of the Blueprint itself."
business, competition, marketing, nitro blueprint system, nitro marketing, nitroblueprint
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