Inspired Marketing
It was very cool!
I go to the Borders bookstore down the street from my house several times a week to work in their cafe. (It's where I go when I really want to get a lot of high level work completed.)
When I was walking out I saw sitting on the front table, with all of the current best selling business books, a brand new book called Inspired Marketing.
Now, the title itself is engaging enough and would have got my attention to look at it.
But I also personally know the 2 authors of the book.
First is Joe Vitale of Hypnotic Marketing.
We have worked with Joe for the past 5 years and am a huge fan of everything he does.
The second author was Craig Perrine who first started out as one of our Product Managers 4 years ago. He then went off on his own and started MaverickMarketer.com
And even cooler, the inspiration for Inspired Marketing came from one of the monthly Hypnotic Gold issues where Joe and Craig first talked about the topic of Inspired Marketing and what inspired it.
I still remember that interview and the story that started it all, and you can read the story in the book.
Inspired Marketing is based on using inspiration in your marketing, that connects with your prospects on a deep level, instead of a bunch of hype.
This book is a real breath of fresh air because it is filled with true stories of real men and women, each from different backgrounds.
What I like is that whether you are just starting out or have a business already, you will find a story in this book that you can relate to.
Because the book is officially launching today, you want to go to their site and see all the genuinely cool extras you get from Joe and Craig's website.
Go check it out for yourself at:
http://www.inspiredmarketing.com/invitation








Comments
March 25, 2008
Craig Perrine said:
Hey Kevin,
So glad to hear you found Inspired Marketing in Borders… Joe found it in Barnes and Noble the other day.
As you know Kevin I'm a book nut and it's a real thrill to see one with my name on it in stores.
Thanks for blogging about the book… it's hit 62 out of all of Amazon's books today, reaching the coveted top 100 best seller list.
We're #2 in the Marketing category right now, we'll see if we hit the top.
It's been an exciting (and long!) day.
Say hey to Matt and Meredith, Linda and the gang!
Craig
Matt Gill said:
Wassup Oreo!
Congrats on the book - where's my autographed copy?