"How To Pre-Sell Your Prospects To Triple Your Conversion Rate"
It’s funny how many internet marketers will use the same type of ads, content, and sales funnel for every type of traffic they get. I realized that this will actually hurt your conversion rates if you’re not aware of the “mindset” your prospects have before they visit your site.
For instance, in pay-per-click, it’s better to drive your traffic to a more content-heavy page and then offer them your product afterwards.
If your traffic is coming from an article or press-release, you don’t have to give them as much content once they get to your site. It can be a simple squeeze page, or sales letter offering them your product directly and you will convert at a high rate since they’re already “pre-sold”.
The whole idea is to “pre-sell” your prospects before they have to make a buying or opting-in decision. The absolute best way to do this is to focus your advertising on content rather than “ads”.
When you do that, it’s no longer about being “sold” in your prospect’s mind to buy your product or to opt-in. It’s about getting value from you before hand, so they’re much more convinced and willing to take action.
If you make all or most of your marketing content-based, ALL of your conversions will increase drastically. I’ve YET to see this otherwise, so I can pretty much guarantee you that that’s going to be the case every time.
Focus on writing articles to share tips, press releases to educate your prospects, and “how to” videos on YouTube. Blogs are also great at generating content-based traffic. The best part is that it’s all free, so it’s mind boggling to me that less effective and MUCH more expensive advertising is still alive today.
The only advantage of expensive, “ad-based” advertising is speed. It can be faster to throw up a pay-per-click ad to generate traffic, than it is to have your article written and distributed all over the net, or your video to really pick up steam. But in the long run, it really doesn’t have an advantage over content-based traffic.
Try focusing ALL of your traffic generating efforts on delivering content instead of ads. Watch your conversions skyrocket.
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