How To Make MORE During Bad Economic Times
Any time there is a downturn in the economy, there are always great opportunities that rise. There’s an article written by renowned copywriter Clayton Makepeace about the tremendous opportunities that show up during bad times.
His article may give you some powerful ideas on building your business to really thrive in today’s conditions. You may notice that our training products address opportunity #2 on his list.
Here’s a piece of what he wrote.
“Let's say you own a business and you're trying to decide what kinds of products you should be developing…
You probably already know it’s not going to be easy. Just take a look
around you…
The U.S. economy has reached a standstill and the stock market is trapped in quicksand.
The credit markets have dried up, and even our largest banks are on the brink of disaster.
The equity in your home… is dwindling by the day. And despite the steady stream of pro-dollar B.S. flowing from the Fed, the value of your money is sinking too.
Personal and corporate bankruptcies are reaching all-time record highs every single month.
Gas and electricity prices are sky-high and getting higher. And every trip to the grocery store costs you more than the last one did…
So - given the fact that we're all marketers here - what do you do to make
the most money in bad times? What kinds of products should you be launching…?
I see five big opportunities for entrepreneurs, business owners, and marketing folks…
Opportunity #1:
Anything that helps consumers or businesses function better for less - products and services that improve gas mileage, reduce the number of miles we drive each day, shrink gas and electricity bills… and minimize our taxes and insurance premiums.
Offer to help businesses to reduce their costs and find new methods that improve productivity and shore up their bottom lines.
Opportunity #2:
You can also offer ways to help consumers or businesses make more money - products and services that help people get a raise, augment income, or replace a job. That means work-at-home opportunities, entrepreneurial and home biz opportunities, online businesses, courses on investing, software, and other products designed to do well in an inflationary environment.
For businesses you can help them sell more products for less - including anything that helps them increase sales revenues and reduce costs, thus increasing ROI, profits, and market share.
For consumers, you can provide tools to survive and thrive in a troubled real estate market, or offer products and services to help with debt.
Opportunity #3:
Provide little luxuries and guilty pleasures.
… When money's tight and jobs are hanging by a thread, inexpensive products that give us a sense of normalcy help us connect emotionally with "the good old days”, and boost our self-esteem or give us pleasure for a few moments with an escape from worry. Things like that sell like hotcakes”
To read the rest of the article and learn about the other major opportunities listed, you can find it here:
http://www.earlytorise.com/2008/07/08/5-ways-to-grow-very-rich-in-tough-economic-times.html
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