Do You Have Built-In Reorder Reminders?
A bad experience last week provided a great example we could all use to increase repeat purchases from your customers.
Last week I came home from a trip to a strange smell in my house. It smelled like I left some food out and it went really bad… but after tearing my place apart, twice, I couldn't find the culprit.
So I went to the store and bought some odor removing gadgets hoping that would clear up the mysterious smell.
And it had a great device incorporated into it to remind people when it was time to buy more.
You pressed a button and then it would gradually turn completely red over the course of 4 months. Once it is completely red, its a reminder to change the coal filter that lasts just 4 months.
It got me thinking of all the consumer products I have that use a similar "time to reorder" reminder from my razor blades with the blue strip that gradually disappears. To my toothbrush with the colored bristles that eventually turn white.
I am sure those simple visual reminders increase the frequency their customers re-purchase.
What could you do to add helpful "time to re-order" reminders into your business?
At our upcoming Nitro Quattro Workshop we will be sharing with the 25 attendees some of the ones we have discovered to work in our businesses.
So the question you really want to know… what was causing my place to smell like a garbage dump on a warm summer day?
When I went to use my microwave the other day I was greeted to a very unpleasant surprise… a tray of 7-layer bean dip that was put in there at the last get-together I had the week before. I looked everywhere in my house except the microwave!
So if you want an even better tip than the order reminders… don't leave a tray of 7-layer bean dip in your microwave for an entire week. It is not a pleasant experience!
~Kevin
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