The first MAJOR milestone people getting started as a Local Online Marketing Consultant need to reach is… their first paid client.

Too many struggle getting to this and its time to SOLVE that if you're having that problem right now.

This video gives you a simple, elegant, easy approach that removes all of the pressure, fear and anxiety and gives you a technique that works. You can have your first paid client within the next few days or weeks!

RESOURCES:
– Download the video slides (pdf)
– Consultative Sales Process blog post
– Book: Getting Naked by Patrick Lencioni
– Book: The Art of SEO: Mastering Search 
Engine Optimization
– Doing Business As (state-by-state list)
– How to Get One Client a Week

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This is the SECOND part in our series of Knowing Your Local Online Marketing Business Model.

This training module is on the Consultative Sales Process - how to convert prospects into paying clients without having to be a sales person.

If you missed part 1 in this series, you can View Part 1 Here.

Some resources from this video.
The Dan Sullivan Question (book)
Consultative Selling (book)
The One-Page Proposal (book)

Share your comments below, would love to hear from you!

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This new training video has a really, REALLY important message for local marketers.

If you are new, it will get you focused on what matters most. And if you have some success under your belt it will be a great reminder.

Definitely make sure to do the 5 minute exercise at the end.

Download Flow Chart (Right Click and "Save As" to save to your computer)
Download "Empty Box" Flow Chart (Right Click and "Save As" to save to your computer)

P.S. Next week we are starting a 4-part training series addressing the #1 problem local marketers experience - consistently getting prospects and clients.

And giving you the #1 client getting method local marketers can use to get a stream of never ending clients.

It's a true game changer for local marketers.

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A common question (or challenge) local marketing consultants mention is wanting to be more confident in doing the business.

I can definitely relate. Having spent a BIG chunk of my life having very little confidence, its tough to have big success without it.

The good news, there is a science behind how to create and maintain a high level of confidence.

This new blog post video walks you through, step-by-step, how to create, maintain and tap into your confidence.

Please share this training video with others who could benefit from greater confidence in their business and life.

- Kevin

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Earlier this year I shared with our coaching members and our latest "LAUNCH Workshop" attendees a magic question to start every one of your Consultative Sales 1st meeting with.

And your fellow local marketing consultants using this magic question (and the 3 follow-up questions) have been blown away how amazingly effective (and super-simple) it makes the sales process.

It gets your prospect, within minutes, sharing with you all of the emotional reasons of what they want to achieve and what's holding them back from getting there.

Creating this "emotional gap" is critical to successfully closing the sales… and a big mistake a lot of local consultants make… if you are getting "price objections" most likely you didn't effectively create this gap.

Once they have that "emotional gap" created in their mind… then you just show how your service makes it possible.

The "cost" of that gap staying the same, to them, is astronomical… so the cost of your service that solves it and makes their life and business significantly better is an easy decision for them to say yes to.

I recorded this short (about 10 minute) audio to give you the Magic Question (and the 3 followup questions) and walk you through the process.

DOWNLOAD The Magic Question Audio MP3

Also, if you are a Local Business Money Machine member, the Consultative Sales Module in Week 3 has been updated with live demonstrations of how to use these magic questions. Be sure to check it out in the LBMM member site.

You can also pick up the book called "The Dan Sullivan Question" to learn more… this sales framework was taught to me by Dan Sullivan (I'm a 4 year member of his Strategic Coach program) and the book is a quick and fun read.

-Kevin

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At our last seminar, I shared the reason why Nitro is teaching and supporting you, and all the other local marketers, how to be successful in this fast-growth world of local online marketing.

It's a very intimate and revealing time, mixed with a touch of emotion.

P.S. After you watch the video, take some time to ponder WHY you are in this business, HOW do you accomplish it, and WHAT you are offering.

When I did the exercise (watched it on an excellent TED Talk by Simon Sinek), it was a profound insight for me.

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(Tip: To speed up the viewing of the video tutorials, you can use this free software called Enounce MySpeed that automatically plays online videos at a faster speed. It is a HUGE time saver.

Because this is such a helpful, time saving tool, we negotiated a 10% discount for you.

If you use Coupon Code: "NITROMRKT10" they will give you a 10% discount on the software after your trial ends.)

Downloads:

Business Action Plan - Word Document

Business Action Plan - pdf Document

Weekly Planner - Word Document

Weekly Planner - pdf Document

Weekly Results Tracking - text file

The "Empty Box Principle" Form

Links:

Planner Pads

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If you are a successful local online marketing consultant (or want to be one) then a valuable activity to do (almost a requirement) is immerse yourself in the knowledge and experience of other successful "LOM'ers".

Listening to their stories, meeting them in person and letting their "successfulness" and way of thinking rub off on you will have a significant impact on your own success in this business.

Here is a brand new interview for you with fellow "Local Business Money Machine" member Costas Peppas who got started in local marketing 8 years ago.







Costas shares how he got started in this business 8 years ago before anybody was ever talking about.

How he was (and still does) get clients.

Lessons learned along the way (mistakes made and also what worked).

And the 3 biggest things that impacted him and his business on his 8 year journey. (So you can use them too.)

They are…

1. Know What You Want and Why You Want It - As an LBMM member, we dive into this in the first week because if your reason why for dong this isn't BIGGER than the challenges and bumps in the road you will face… the challenges and bumps in the road will always win out in the end.

2. Find a System That Resonates With You and Gives You Proven Steps to Follow - Good news, as a member of the Local Business Money Machine you have this covered. It has created more successes in local marketing than any other program out there because it gives you the proven steps that actually work.

3. Hang Out With Action Takers and Form a Mastermind With Like Minded Action Taking People - Costas said out of the 3, this was by far the most important one for him and for others he saw who went on to be successful.

And if you are sitting at home, behind your computer, all by yourself… this one can be a BIG challenge.

I think that's one of the big reasons why the LBMM members who come to the 3-day LAUNCH workshop end up being significantly more successful than those who don't.

For 3 days, not only are you learning (and more importantly applying and seeing instant results) how to do the business. But more importantly, you are making the connections with the other action takers, just like you, in this business.

You are leaving with a true mastermind group of other people who are there to support you when you are back home.

And when you are having lunch with a fellow member who came to the last LAUNCH event with ZERO success, then went home and in 60 days was making over $20,000 a month. Hearing how he did it, how he really was just like you (actually even worse off than you), that he had the same fears and doubts… yet despite all that he actually did it.

And now you have his personal email address and phone number.

That experience is absolutely priceless. You will come home, literally, a different person… not only from multiple moments like that. But what you learn, what you do, the RESULTS (results like new prospects contacting you). Its impossible not to leave 3, 5, 10 times higher up the success chain.

And if you haven't been to a LAUNCH event (its free to you as a LBMM member, just requires a small deposit you get back when you show up), then as somebody who passionately wants you to succeed… I invite you to ask yourself if you are really serious about doing what it takes to be successful.

The next LAUNCH event is coming up FAST, and will will up quickly (it always does). So if you haven't been yet, then join us at this one, you can register by click here.

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Here's a really powerful (and quick to implement) tip for your local marketing business.

Actually, you can use this with just about anything in life because its one of those universal truths.

It is the #1 most important question to ask yourself.

"How Can I?"

Unfortunately, we spend a lifetime being programmed to focus on the opposite, on the negative.

All the reasons something isn't working.
All the reasons we can't do something.

Which only keeps us stuck and unhappy.

By making that 1 simple switch, you instantly become empowered to move forward, to become more energized and to discover solutions.

Let me give you 2 BIG examples in your business.

"I don't have enough prospects for my business."

The knee jerk reaction to that challenge is to ask yourself, "why don't I have enough prospects?"

Then the struggling LBMM'er member rattles of all of the reasons why, all the stuff that isn't working, and every reason/person/thing to blame. And not a single thing in that list of why its not working moves you forward.

But, if you ask yourself how can you have enough prospects, of your ideal local business clients, you would have very different answers and start coming up with solutions.

For example, you would review the 8 client getting methods in LBMM and pick 1 or 2 of them to implement at a level 100 moving forward for the next 4 weeks. And use the feedback questions we teach you to see what's working and how to make it better.

Most likely you would start sending out some of the handwritten "light bulb" letters taught in week 2.

Our coaching students are sending them out every single week and having hot prospects contact them every week.

And then do a follow-up call with the ones who do not call you. Since you sent them something personal, when you call its about the letter you sent and changes it from no longer being a cold call.

The people making the really big money know that sitting around twiddling their thumbs never made anybody rich… so they are being smart and following up with people because that is where the money is made… and they are getting double, triple, even 5 times more clients from the exact same marketing as the person who doesn't followup.

"I don't have enough time to do the business."

Then the struggling LBMM'er member rattles of all of the reasons why there isn't enough time for them and how other people who are having success didn't have to go through what they are, and on and on.

But, if you ask yourself how can you have enough time, you would start coming up with solutions.

First, you would review the Time Maximizer training we give you as a bonus in week 2. And make sure you implement the short, simple action items like the weekly plan and mini-blasts.

Second, you would look at your typical day or week and ask yourself how can you re-arrange it to find the time.

(I guarantee you, there is not a single successful person who will say they had enough time when they were getting started… instead they FOUND the time because their success was that important to them.)

Maybe its going into the office an hour early or staying an hour late… so you can then either have more time before or after work, or take a 2 hour lunch.

Or maybe its skipping lunch and using that time to make calls, meet with people, or to get off even earlier in the afternoon.

The question will come down to…

Are you willing to do what you have to today, so you can do what you want to for the rest of your life?

The people who ask the right questions and make the smart short term sacrifices are the ones you will see as the next big success stories.

ACTION TIP: Write on a big post-it not "How Can I?" and post it where you will constantly see it until it becomes a natural way of acting in your life.

I promise, you will quickly start seeing dramatic differences in your life.

-Kevin

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This is a story I’ve never told before. Although now in hindsight it was one of the most
profound lessons I’ve learned.

It’s the story of how I was the first user, customer and affiliate for Aweber.com (the
1st and also the largest autoresponder company) over 13 years ago.

And how I ended up, unknowingly at the time, creating a residual income 13 years ago
that I’m still getting paid for today… despite not doing anything, literally, the past 12
years to “earn it” or “work for it”.

And, more importantly, how the “stars have aligned” for the same phenomenon to
occur (only this one is much bigger) for you and me right now today during a
brief “window of opportunity”.

Imagine… its January 1st, 2023 and a you know a check for $11,379 is going to show up in
your mailbox that week… just like it has every month for the past 12 years.

How would your life be different if you know, no matter what, that income is there for you?

How It Happened, and How You Can Duplicate It Today

Every 10 to 12 years a new, radical change in technology comes out.

Go back in time and you can trace it with electricity, cars, TV, cable, phones, computers, the
internet, email marketing. Each one of those created massive wealth for the people who
were able to get in early and capitalize on the opportunity.

The last major one we saw was the advent of email marketing and the fancy autoresponder.

Now a-days we take those things for granted. However in an internet long, long ago,
autoresponders never existed. When I was getting started in 1996 there was no such thing.

Back then, I had become friends online with another college kid named Tom Kulzer. He was
in Pennsylvania, I was in Iowa, and we were both marketing online while going to college.

One day Tom sent me this top-secret email, about a top secret project he had been working
on for months. He then preceded to describe the modern day autoresponder with the
ability to build a list, send automated followup emails and broadcast emails to that list.

Previous to this, I would literally manage my own follow-up sequence of emails I would
send, one at a time per person, with my trusty old Eudora email program (kinda like Outlook).

A couple weeks later Tom asked me to beta-test this new amazing tool that he called
Aweber. I actually “blew it up” with 100’s of leads the first day (funny story, can share it
with you over drinks one day).

Long story short I was the first customer and affiliate (I’m affiliate 101, they now have over
250,000 affiliates) for the first company in this game changing space of followup email
marketing.

How I Created a 13 Year Residual Income

For the first few months, I spent a few hours a week signing businesses up to the service.
Not because I was an amazing visionary and knew what I was doing… instead I was flat
broke, using a credit card to pay my rent, and living off of any meal I could make for less
than a $1 (picture a cabinet full of ramen noodles and the plain box macaroni ‘n cheese).
Which meant I was doing it solely to make some fast money.

I also reached out to some other people I knew, and signed them up as affiliates too since I
would get a commission from their referrals. And they went out and signed up businesses
as well, which was nice because I was able to leverage my time and results.

Then, after a month or two, entrepreneurial ADD kicked in and I never did anything with
it… for 13 years. (Yes, we recommend Aweber now but through a different affiliate account
for Nitro, the original account hasn’t been touched since then until now.)

Here’s the interesting thing.

Right now every month a check shows up, paying me a commission for those few hours
of work I put in 13 years ago in 1998. That, literally, is the true form of residual income.

Why Is a 13 Year Long Residual Income Possible?

(more importantly)

How Is It Possible RIGHT NOW?

It’s called “Golden Handcuffs” technology.

It’s a technology that delivers results (more customers, more money) to the companies that
use it.

And, once a company starts using it they will never change because of the “pain of
disconnect” is so great (for example setting up and moving all of their subscribers to a new
technology platform).

And since we are targeting local businesses, it is even less likely they will change because
they would have no idea, desire or ability to figure it out. All they care is it works and
makes them money.

And the opportunity with mobile marketing is dramatically bigger than the one with
autoresponders.

FIRST, the number of businesses that would sign up for it right now is in the tens of
millions. You just take 3 steps out your front door and you are tripping over new potential
clients.

SECOND, once they start using it, they will keep using it for years (think of the 13 year
residual income standpoint). And because it’s a monthly service, you get paid a commission
every single month.

THIRD, its an EASYYYY sale to make. When you use the “demo approach” we teach, within
a minute you have grabbed their attention and having them wanting to know more. Then,
next, just show them a video that sells the service for you and they are ready to get started.

We have members, their first DAY, lining up 2, 3, 6 or more appointments to close deals.

FOURTH, once they start using the service, you never have to deal with them again. No
support, no help, no nothing you have to do. Your ONLY job is to get businesses signed up.

FIFTH, if the mobile marketing platform you use has a robust reseller program, where you
are also compensated for brining on other agents… you can create tremendous leverage by
having other people signing up clients and you get a small piece of that business too.

That’s what I did with Aweber… I spent most of my time signing up clients, but also a small
amount of time getting other affiliates since I got 10% of what they sold as well.

What Businesses Are Good Fit?

If somebody has a business that is based on returning customers (restaurants, any type
of retail store, service providers like dentists or accountants, charities, churches, etc, etc,
etc…)

Or scheduled appointments where they would want to send an automated reminder of
their appointment (like salons, massage centers, dentists, law offices, etc, etc, etc…)

Or benefits from staying in touch with people (almost any business falls into this category,
as well as charities, churches, schools, sports teams, politicians, etc, etc, etc…)

How To Capitalize On This Residual Income Creating Window
of Opportunity?

If you haven’t done so already, go download the free Mobile Marketing report on this
page. It’s the best information I have found (and its free to get, so that’s cool) on how to
capitalize on the coming mobile marketing boom.

After you download the report, there is a 20 minute video on the next page walking you
through the steps to follow to take advantage of this hot mobile trend.

And if you still want more detail than that, there is a pre-recorded webinar you can view
after the video, as well as a calculator you can use to see what you would make based on
how many businesses you get signed up. So you can start setting some goals for yourself
and know what you need to do to reach those goals.

For example… if you get just 1 new client a week signed up to the service. After 6 months
your recurring income would be $9,000 a month (that’s over $100,000 a year!!) After a
year, it would be $18,000 a month. If it took you 2 hours a week to get that client… or
even 10 hours a week… would it be worth it? Heck yeah!

GOOD NEWS – When you get started, you will be a part of our team… which means you
get access to ready to use marketing materials, video presentations, ongoing training, best
practices on what other members are successfully doing to get boat-loads of clients, and
more.

COMING NEXT – I’m creating a special training video I will be posting on here in a couple
days for you… where I show you exactly how to go out and start landing new clients your
first week (even your first day).

One guy (who didn’t know a lick about how the mobile service worked) followed this
simple method and landed 3 clients (earning him $775 in recurring monthly income) in his
first 3 days. It can be that easy because this is such an easy sale and NOBODY is out there
doing this yet.

I will also show you several ways to leverage mobile marketing as well… instead of signing
up 1 client a week, imagine signing up dozens, even 100’s of clients at a time and make
crazy stupid money with this.

Until then, definitely go and get your free Mobile Marketing report right here today.

-Kevin

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