Respond, follow-up, repeat as needed, this is the formula for a successful customer support system. Unfortunately, in today’s world, this is something that is greatly lacking, especially in the world of Internet Marketing.
One fatal flaw that seems to be repeated again and again is a front end heavy marketing campaign. Now don’t get me wrong, the marketing and the product are of GREAT importance, but what happens if the client who just bought your super duper new widget, because of your excellent sales letter and copy doesn’t get it? How hard are you to contact? How long do you take to get back in touch with them? Read more

