From Burned Out To 6-Figures a Month… (new case study)

This is a weekly series called "Everyday Entrepreneur" profiling successful online entrepreneurs who are seeing great success right now.

Please share this link with at least 3 other people you know who would also benefit from a weekly dose of success and inspiration.

http://www.NitroMarketing.com/blog/6-figures-a-month

Who: Jennifer McLean
Website: www.healingwiththemasters.com
www.healingrelease.com

"From Pinching Pennies to Fill the Gas Tank to Pulling In Six Figures a Month (all in a year and a half)"

After twenty-three years in marketing, she was toast.

Burned out.

Jennifer McLean was tired of working so much — to make other people millions of dollars. So she did what any reasonable marketing professional would do: she quit her comfortable 6-figure salary… to go sell insurance.

Two weeks later she realized there was no way on earth that was going to work for her.

With bills to pay and an area of expertise to tap, she decided to go into freelance marketing. It was like trudging uphill with a 500-pound weight on her back. She was still so burned out that putting her energy into this new venture was just about impossible — and it floundered.

Enter Dr. Joe Vitale. (Well, on CD at least.)

Jennifer listened to some of Joe's CD's and her mind started sparking with ideas, and what began as a very humbling chain of misfires started changing into a way to live her passion. She began building an online business as an affiliate marketer, promoting someone else's product.

Screech. Crash. Major déjà vu.

She was STILL essentially in the role of doing marketing for a client. It felt the same, and once again, she had no passion for what she was doing. Her real passion, being an energetic healer, was still not quite within reach. She knew she was onto something — but this wasn't quite it.

Then she connected with Ellen Britt, who was beginning a coaching program around a teleseminar marketing model based on the Nitro Blueprint System. Jennifer said, "Sign me up."

Before long, she realized she could apply internet marketing tactics to her passion, and create a business where "Every dime in my bank account is a direct result of being of service to someone else."

The coaching program wasn't even finished before Jennifer had taken action. She was blogging, working on her mindset, connecting with potential JV partners, and creating content she could multipurpose into different formats.

Ho'oponopono.

Jennifer's first product came out of doing an eight-week presentation on an energetic healing process called Ho'oponopono, which she recorded and formatted into an eight CD set. Working with her own product and some solid JV projects, she began building an email list, and went to work on what turned out to be the turning point in her business — a teleseminar called Healing with the Masters, which brought her shoulder to shoulder with the leaders in the human potential
movement.

"They might say no."

She realized they might say no going into each phone call with these giants in her field, but knew she only needed to find twelve who would agree to be interviewed by her for her teleseminar series. Of course, Jennifer had an ace up her sleeve as she asked, and it came in the form of a 50% commission on upgrading the free participants to purchasing the series, the participants are offered this as a one-time offer after they register for the free teleseminar.

It worked so well that her list swelled to 7,000 subscribers. The second teleseminar series brought in nearly 12,000 more subscribers. Within one year, her list had more than 33,000 subscribers. Just by being herself, she created enormous loyalty in her audience — and her speakers. Rather than feeling threatened, or like a competitor to her guests, she was a gracious host, delighting in cutting their substantial affiliate checks.

It was time for another book.

Jennifer notes that, "All books are marketing vehicles. They elevate your credibility and exponentially boost your status… and a best-selling book is even more powerful."

The "Big Book of You" sold out quickly, and Jennifer's audience appreciate her
as much as any of the big name speakers in the series.

Jennifer's Timeline:

2006 - started learning about online marketing, applying what she learned… but failed.

October 07 - bought Joe Vitale CD's and started getting ideas and making $100 a month on a good month.

January 08 - Started coaching with Ellen Britt. Discovered the teleseminar model.

February 08 - Started building her teleseminar series.

April 08 - Held her first Healing with the Masters teleseminar, making $10,000 - $20,000 a month.

Summer 08 - Held another teleseminar Vibrational Healing and a 5 week program on the nature of healing.

Fall 08 - Held her third Healing with the Masters teleseminar, making $30,000 a month.

November 08 - Sold out the initial run on her "Big Book of You" and created Big Book of You Teleseminar.

Feb 09 - Held an offline workshop generated from her list Healing Life, Healing Business.

March 09 - Held her fourth Healing with the Masters teleseminar, passing the six figures a month level!

(Each of these teleseminars have also become products she continues to sell.)

Jennifer's advice to you as you're getting started:

  • Pay your affiliates well. They are your advertising arm, and the easier and more motivating you make it for them to promote you, the better they'll do. You only pay them if they get results, and they'll get better results if the reward is high.
  • You're likely to feel afraid - but moving through and past the fear is rewarding. Don't get freaked out when you don't make money right away. Some strategies take time, and the individual pieces may not seem to be profitable - but it's important not to get ahead of yourself or to quit when they don't seem to pay off immediately.
  • Be friends with the influencers. If you can be yourself, and come from a place of contribution, befriending other people in your industry (rather than feeling threatened by them), you never know what could come from those connections. Jennifer ended up writing a chapter of Dr. Joe Vitale's book "The Key" largely because of her at-your-service attitude as she befriended him.
  • Don't try to make your dream pay your mortgage right away. The world of internet marketing tends to be filled with a lot of hype. The promise of making $30k a month with no effort is enough to lure otherwise sensible entrepreneurs into a very stressful, expectation-filled pressure-cooker.

    There are smart ways to make the transition from employee to internet entrepreneur - but you want to do it in your own time and following your own passion.

  • Don't expect this to be a life of leisure - but know that making millions for yourself instead of for your boss feels great. While Jennifer's working about as much as she did when she was in corporate America (nearly 70 hours a week some weeks), it's a night and day difference doing it for a business of her own. She can work from anywhere in the world, and is constantly grateful for the opportunity to help others.

What's ahead?


"The sky's the limit," she says.

Jennifer's hired some staff to help handle different parts of the business that are not her passion. She's planning a membership site launching in May, a publishing arm of her business, and more affiliate and JV programs featuring products she believes will help transform people's lives. Down the road, a European expansion may even be in the works.

==========

What would it mean to you, to have your own successful full-time online business THIS year?

Yes, to have a business that keeps growing every month, allowing you to work from home, doing what you love? (Just like Jennifer.)

There are 3 final spots open in our May "Go Full Time Online" workshop. During these 4 days you will work, hands-on with our team, to create your full-time online business before you leave. I personally guarantee it will create a DRAMATIC leap forward in your business.

If you want to have a full-time online business THIS YEAR, the best decision you can make is coming to Go Full Time Online.

Be one of thefinal 3 people (before they are gone forever) when you register today and decide you ARE going full-time online this year.

No Tags
Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Slashdot
  • StumbleUpon
  • Technorati
  • Google
  • YahooMyWeb
  • Live

Related Posts

  • No Related Post

Comments

April 10, 2009

Stjepan said:

Dear friend, Jenifer! Dear administrators!
Dear friends!

Permit, you welcome, and I think that you should listen to the Honorable Jenifer, but I have my strategy,
I think that you bizniss ga good but should improve
with more spirit and Elan, because this work deserted and abandoned
to put up at the top and watch as guests come and that they see themselves alone, it would be a strong impact as when …
Taurus jump on the cow, thank you and regards

Thank you Jennifer for letting Kevin post this great article about you. It's a pleasure to know you, and to learn from and be inpsired by your story. I hope to see you in Austin again soon!

Twenty Twenty

April 11, 2009

Vallejo said:

How you can help me found all this wonderfull cd or books in spanish.

April 12, 2009

Silvia said:

If only we had some of this marketing work in the field of spirituality in my country too - I would want to learn the know- how! Of course there are German web-marketers with very good tools. But they are often not that "spiritual" and I think it's a bit difficult to make them understand that in the healing fields it needs other tools than in plain marketing and selling.
Thanks to Jennifer for her cheerfull and valuable advises and for the free links to all the masters she invites. This is precious for people who are struggling with financial issues - they have all these wonderful masters at hand and can take notes. That's better than not having access at all, though you have to be quick to take advantage in these only 48 hours, but it's worth it 10fold!
Silvia

Brandon said:

Much Congrats to Jenn and the Nitro team, for adding another chapter of success to new entrepreneurs abroad!!

April 16, 2009

Tim said:

Wow. This is an inspiring story- not just because Jennifer "made it", but because she's bringing what she's passionate about (and probably good at) to so many more people. I can relate with the fear of people maybe saying "no", but that fear is just what a person makes of it. No just means no for now, and sometimes it takes more asking. It means no more than that. Keeping the focus on the goal and the solution is what made Einstein who he was, and it works for all of us. Congrats Jennifer! http://myarticlenetworks.com

StatCounter - Free Web Tracker and Counter
StatCounter - Free Web Tracker and Counter