5 Strange Tricks To P-U-L-L People’s Eyeballs Into Your Sales Letter
Grabbing people’s attention and getting them to read your marketing material is becoming ever so challenging. But techniques and tricks are becoming ever so clever.
It’s no secret that without an effective, attention-grabbing headline, your sales letter can be completely useless. The same goes for email subject lines to convince people to open them.
There are some hypnotic “text tricks” you can use to really make your headlines, titles, and subject lines extra appealing. However, I must warn you that some of these tricks are edgy and not for the faint of heart!
And we’ve used these ourselves, so they work.
Here are 5 very unusual tricks you can use right away to stop anyone in their tracks (if you DARE to use them):
1. Use a fill-in-the-blank headline. For example “Write At The Speed Of _____!” Is there a quicker way to generate curiosity than having a blank in your headline? We’ve yet to discover one.
2. Write your headline backwards. “!thguohT detpurretninU fO deepS ehT tA etirW” You’ll be surprised how many people will sit there and really want to figure out what you’re headline says, especially if they’re caught off guard!
3. Write two appealing words and one that is totally unrelated. “Money! Freedom! Cows!” There’s something about humor that often combines two or three completely irrelevant ideas or subjects.
4. Emphasize specific words with all capital letters, underlines, or dashes. Here’s a hint. Look at headline of this article again. You can make certain keywords really stand out in your headline or title that subconsciously trigger a favorable response from your readers.
5. Censor out one or two words. “Write at the xxxxx Of Interrupted Thought!” This is similar to having a blank in the headline, but using characters or a “black box” to block out a word from being seen. Again, your readers can’t help but think, “What are you hiding?”
Once you put these tricks to use, you should immediately explain the headline or title in your opening. Don’t risk being seen as unprofessional. A great way to start your opening paragraph is to say, “I’m glad my strange headline got your attention”. Then proceed to explain yourself.
There are tons of other techniques you can come up with on your own, and these are just a few of the 11 tricks listed in the “Hypnotic Traffic Tools” bonus report you get when you buy Hypnotic Marketing 2.0 by the end of June.
You can also use these ideas sparingly throughout the body of your content, and not just in your headlines or subject lines.
Test these out and have a little fun!
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