3 Keys To Making Your Websites Hypnotic And Cranking Up Your Sales
Here’s a question many have asked and that has stirred up controversy in the world of online marketing. Is using “hypnotic” marketing techniques considered evil?
The answer to that question will carry the solution to your marketing and business woes if you’re struggling.
I’m not going to simply tell you that the answer is “no”. That’s only part of the answer.
The full answer will mean the difference between you keeping your day job while struggling paycheck to paycheck, and making a full-time living from home through the internet.
Before I explain why hypnotic techniques are not only ethical, but really the ONLY way you’re going to start generating sales for your business on a massive scale, I’ll tell how I answered it through an email once.
Someone wrote an email once about how she was "put off" by the idea of using hypnosis in marketing. She said it removed choice from people. She thought it was evil.
My response to her was that hypnosis never removes choice. You can't be made to do something under hypnosis that you didn't already want to do while fully awake.
Hypnosis is not evil. Dentists, doctors, and psychologists use it so they can help people get more of what they want out of life. It's been sanctioned by the American Medical Association since the 1950s.
Anyone still thinking hypnosis is evil is caught up in a cultural myth, which is actually a kind of trance all by itself!
So what is hypnosis?
My definition of hypnosis is anything that holds your attention. A good movie or book is a type of hypnosis. So is a good sales letter, or sales pitch, or infomercial.
I'm not talking about manipulating minds. I'm talking about entertaining them.
Brittney Spears is pretty hypnotic, but not everyone buys her music. (I don't.) Dan Brown, author of "The Da Vinci Code", is pretty hypnotic, but not everyone buys his books. (I don't.) Harry Potter has much of the world in a trance, but not everyone buys the books. (I don't.)
The bottom line is that hypnosis is just another tool. It does not control people and it does not give Divine-like powers to anyone. In marketing, it simply gives you an edge.
If you are selling a quality, ethical product that benefits people, then all hypnotic marketing does is help you do that even better! It also helps more people, and exchange more value for value.
You want to learn hypnotic writing and hypnotic marketing because it helps you get and hold your prospect’s attention. After all, if you aren't getting attention, and you aren't holding it, you aren't doing any selling, are you?
The backbone for all hypnotic marketing is having an understanding of the "Hypnotic Language". And today I am going to share with you three breakthrough techniques you can use right away to make your websites and sales letters powerfully hypnotic, resulting in great results.
#1. Make your sales letters personalized for the reader by using his or her name.
Technology is a beautiful thing. There are software programs and simple tools you can use to have any web page carry a person’s name in the headline, the introduction, or anywhere else in the content.
The more you can make your web page personal to the reader, the more hypnotic it will be for the reader. Doing this will give you an incredible increase in response instantly.
#2. Make your websites interactive.
A great way to do this is to have a quiz or a survey on your site. It’s powerful because the browsers of your website get to DO something. Getting people to take some sort of action is often the key to have them eventually buy from you.
#3. Make your site focused with strong copy to get the reader to do only one thing.
The more singularly focused you can make your sales letters, the more effective they’ll be in persuading your readers to purchase. Giving them options can often confuse the reader, which almost always leads them to doing nothing.
Instead, make your ad copy purely focused on just one desirable action, whether it is to buy your product, to opt in, or anything you want them to do on your site.
The bottom line is that hypnosis is the key to every marketer’s success, and it’s used in many different forms. Use these techniques, and become a student of Hypnotic Marketing to see the results you want.
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