I first was clued into this "Secret Side" to Google a couple years ago at a $25,000 per person high-end seminar.
The guy I was talking to was a 23 year old kid and doing $350,000 a month online with just 1 front-end product he sold for $39.95… and no product launches, no affiliates, none of that fancy stuff.
Obviously I was interested in learning more.
His secret…
He almost exclusively used the "Content Network" side of Google's PPC program.
What is that??
That's where your ad shows up on other people's website (that is related to your product) who put Google's Adsense Ads on their site.
Why is this so powerful?
1) Less competition because most people don't understand it, and if they do try it, they get BAD results. So most people avoid it.
2) That means lower per-click costs. So you are spending less to get the same amount of traffic.
3) The ad inventory of targeted traffic is MASSIVE. With normal PPC advertising, you are VERY limited to the number of people who search for your keywords. However, think about how much time you spend visiting webpages versus doing a search at Google. Is it a 20 to 1, maybe even 50 or 100 to 1 factor.
Conservatively there is 10 to 100 times more traffic on the "PPC Content Network" side of Google compared to the "PPC Search" side.
4) Most niches are what I call "In-Direct Traffic" niches. That means most people are not actively searching for what you have to offer… however if they heard about it they would be interested. That means you need to go where they are at online and put your message in front of them. The Content Network allows you to do this within minutes.
That means the BIG opportunity to get A LOT of traffic (and inexpensively) is using the "Content Network" side to Google.
Virtually ever highly successful "Underground" online marketer I know using PPC gets most of their traffic via the Content Network. I'm talking about people bringing in 6-figures a month or more.
Let me give you an example.
My buddy Don is in the Graduate School Admissions niche. He helps college kids get into graduate school.
The average admissions rate nationwide is 20%, he has an 80% success rate with students who follow his system.
The problem is, most college kids are not actively searching for help on this topic. They are too busy partying, and then worrying at the last minute what they are going to do.
However, they are visiting websites online ALL the time. And constantly have in their back of their mind worry about getting into Graduate School… so when they see Don's ad on a site they are visiting they click through to check it out.
Currently almost 85% of Don's PPC traffic comes from the Content Network
side of Google, and only 15% from the Search side of Google.
If Don didn't know this Secret Side of Google… he would be doing 85% less in sales.
In fact, once he really figured this out, he closed his office, fired his staff, and now leisurely works his business part-time from the patio at his house in Huntington Beach.
Are you also missing out on 85% of your sales?
Another nice benefit with the Content side… if you know what you are doing you can get up and going quickly.
Recently I set up a campaign. It took about 75 minutes to do the keyword research, create my ads and set up the campaign. Then a couple minutes each day "refining" the campaign to remove unwanted sites. Now it basically runs on auto-pilot. I log in every few weeks to see how it is doing.
It's currently generating new customers for a $97 product at a cost of $22.
That's a $75 profit per customer.
Pretty sweet deal.
Warning
The Content PPC Side of Google is VERY different from the Search PPC side of Google.
If you try and treat them the same… you will fail badly. That's why most people who say it doesn't work have done, and obviously it didn't work.
But, if you are like Don and myself and know the right way to do it, then life becomes VERY VERY good.
This Part Is Really Cool
You don't have to go buy an expensive $1,000 program to learn this. Yes you could, and there is nothing wrong with the programs coming out about PPC marketing.
But I have a better option for you.
Earlier this year I met a lady here in Dallas. She showed up at the monthly social get-together I have at my house for all the Dallas Internet Entrepreneurs.
Turns out, she has been doing PPC Campaign management for YEARS. Simple put, she is in the trenches everyday DOING PPC marketing in a lot of different niches. And if she doesn't produce results for her clients she doesn't get paid.
And over the past few years she has cracked the code to Google's Content Network.
In fact, she has become THE go-to person for Google Adwords expert Perry Marshall when it comes to the Content Network. If you are a member of Perry's High-end programs, they you would have heard Shelley.
On top of that, all of the major conferences on PPC marketing invite her to speak. The list goes on.
Then, last month, I had Shelley do a 1-hour training for all of our $2,000 Go Full Time Online workshop attendees on the Content Network. Everybody was furiously taking notes and wanted more.
Afterwards she offered everybody at the workshop 6 weeks of interactive live webinar training… so each of them could get up and running and master the REALLY BIG OPPORTUNITY with Google.
Now, I'm sure you're thinking… 6 weeks of live training from one of the world's leading experts on Google's PPC Content Network would go for at least $1,997.
Fortunately for you… Shelley is most interested in teaching a small group of students how to master this secret side of Google and generate IMPRESSIVE RESULTS. (Then she can package up the whole training program and sell it for $997.)
Instead she offered the entire 6 week live webinar training series for just $197.
Yeah, its way too low, almost too good to be true.
But it is true.
And if you want to tap into the biggest opportunity Google offers for A LOT of traffic… and start generating HUGE email lists and TONS of new customers… then this is for you.
There is no fancy sales letter, or product launch, or a bunch of hype, or 539 bonuses if you sign up now.
Instead, click here and register today for the same $197, and either attend the webinar's live, or go through the recordings of each training at your convenience.
Over half the people at our Go Full Time Online workshop signed up. That means we can fit 35 more people onto the live trainings and you can be one of them when you register today and tap into Google's Secret Side.
-Kevin
P.S. Forgot to mention this… the first session is on Tuesday, June 16th, then once a week for 6 weeks. Every training session will be recorded and made available online in video and audio format so you can review as often as you would like.
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