"Why Do Your Conversions SUCK? Let Me Tell Ya…"

When it comes to copywriting, the one rule of them that’s taught everywhere is to think “WIIFM”, or “what’s in it for me?”

In other words, you should go back and read your sales letter or your squeeze page from the mind of the prospect. Don’t just read it to make sure it sounds cool and catchy… but read it as if you ARE the prospect.

However… I think the whole “WIIFM” concept totally misfires for a lot of people.

After reading people’s headlines and content for their marketing, I notice they often don’t dig deep enough for the benefit. It becomes pretty clear after a while why they can’t convert visitors to buyers.

They simply don’t get it when it comes to understanding what the prospect already knows and doesn’t know by the time they get to the sales letter.

So a better and much more powerful concept than “WIIFM” is to think “why THIS?” In other words, why should I use YOUR product to get in shape? Why should I use this particular technique to find a date? Why should I not continue doing what I’m already doing to make money online instead of using YOUR method?

This falls into the category of knowing what your prospects have already been exposed to in the past.

Ask yourself, what’s the competition like in your market niche, and how well aware are your prospects of other products or services? What are most of them already doing or using?

These are very crucial questions to ponder over when you’re building your business and writing your sales copy. I can’t tell you how many times people miss this boat, especially after they choose to go into a highly competitive market.

When you think about this concept, you naturally begin to brainstorm ways to separate yourself from the competition by offering them something unique.

Offer your prospects the benefit of using your stuff versus your competitor’s in a tough market, and sell them on how your product or service gets them to the underlying benefit much quicker, faster, and MUCH easier.

Make sure your prospect can’t help but think, “Why am I WASTING my time using this other stuff, and why did I NOT learn about this before?” He or she could achieve the dream far more painlessly.

You can learn more about creating irresistible offers, as well as the 10-steps you need to follow to build a successful business online, by going to http://www.nitroblueprint.com

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Filed under Internet Marketing by Shiraz.
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Mastery vs Performance - Which Leads To Long Term Online Success?

Ever been "in the zone" as you do something? Could be something as common as brushing your teeth, taking a swing in golf, or driving a car.

Doing any of these things seems nearly impossible the first time you think about trying them.

So many steps involved. So much that could go wrong.

Driving a car for the first time is an overwhelmingly complicated task. You've got pedals to work with your feet, controls to work with your hands, mirrors and windows to check and recheck, signs and signals to obey… and forget it if there’s anyone else on the street.

I recently read a great article in Men’s Health called "The Science of Swish" by Christopher McDougall, and it got me thinking. Christopher interviewed three guys: one throws tomahawks with freakish accuracy. One performed delicate surgeries with incredible speed - until he retired and landed in the record books for the most successful consecutive free-throws (2,750 without missing a single one). The third was a professor who’s drawn some pretty interesting connections between primitive man’s ability to throw stuff and the nature of being "in the zone."

Tomahawks, surgery, basketball, and survival of the species.

Yeah, that’s a lot of ground to cover, but it’s all tied together by a couple of concepts that could make all the difference in having an online business that’s actually successful.

Let’s look at this - but first a question:

What do you think works better?

1) Focusing on the end results you want
2) Focusing on the process that produces the end results

(Hint: Think of Nike's slogan.)

Saying you'll get better results by thinking about the end result rather than the process seems counterintuitive. I mean, look at how many "How to" books are out there alone!

Process seems to be the king. Performance is supposed to be the guarantee, right? Look at sports, business, even school, and you can see this hard-wired drive to perform, to get results by following a process.

It’s called a performance orientation. And while it beats just sitting there with no drive, motivation, or action, when it comes to getting results, it comes in a distant second to something much more powerful:

A mastery orientation.

This is how people get extraordinary results, experience extreme levels of personal growth, and live with more satisfaction, happiness, and peace than you might even think is possible.

Let's see what these guys in the article had in common:

The tomahawk guy's technique was basically to look at the target and throw. Fast.

The surgeon basically did the same thing in surgery - sounds a little scary, but it was mysteriously far more accurate and ultimately safer for the patients.

When he retired, he used the same process to get good at throwing free throws. Really, really good. In fact, he made 2,750 throws in a row, and ended up in the Guinness Book of World Records. Again… the same basic process: fast, instinctive, focused on the end result.

Of course, it didn't start that way.

Just go out and start throwing sharp objects in your backyard and see what happens. Or try using some of those sharp objects to do a really quick surgery on someone, for that matter.

What came before the "don't even have to think about it" mastery?

A system.

These guys learned every step of a winning system, practicing over and over until it was second-nature to them. They got so good at what they did that it became instinctive.

How’s this apply to having an online business?

It’s really the same thing.

If you focus on learning and mastering the system then results will come.

If you focus on results only, you might achieve them, but you may never be able to duplicate your success.

As a bonus, with mastery, you'll also usually get much greater results now and long into the future along with a high level of personal satisfaction and happiness because you see the growth you went through and achieved.

Getting into this mastery zone involves moving quickly from your conscious mind to your subconscious. The conscious mind has its place, but not in the zone. It likes to stop and ask questions, point at problems, analyze stuff to death. The subconscious is raw power, instinct, speed.

In fact, that’s what Dr. Joe Vitale’s talking about when he says, "Money loves speed."

In mastery, results seem effortless, fun. You look back on what you accomplished and it’s satisfying because you brought it all and created success from thin air. It’s the ultimate satisfaction.

Of course, all this assumes you have a proven system to follow and master. If you don't, then check out Local Business Money Machine. It not only gives you the system, but also the simple strategies you need to get into mastery mode when using it.

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Filed under Internet Marketing by KevinWilke.
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"How To Pre-Sell Your Prospects To Triple Your Conversion Rate"

It’s funny how many internet marketers will use the same type of ads, content, and sales funnel for every type of traffic they get. I realized that this will actually hurt your conversion rates if you’re not aware of the “mindset” your prospects have before they visit your site.

For instance, in pay-per-click, it’s better to drive your traffic to a more content-heavy page and then offer them your product afterwards.

If your traffic is coming from an article or press-release, you don’t have to give them as much content once they get to your site. It can be a simple squeeze page, or sales letter offering them your product directly and you will convert at a high rate since they’re already “pre-sold”.

The whole idea is to “pre-sell” your prospects before they have to make a buying or opting-in decision. The absolute best way to do this is to focus your advertising on content rather than “ads”.

When you do that, it’s no longer about being “sold” in your prospect’s mind to buy your product or to opt-in. It’s about getting value from you before hand, so they’re much more convinced and willing to take action.

If you make all or most of your marketing content-based, ALL of your conversions will increase drastically. I’ve YET to see this otherwise, so I can pretty much guarantee you that that’s going to be the case every time.

Focus on writing articles to share tips, press releases to educate your prospects, and “how to” videos on YouTube. Blogs are also great at generating content-based traffic. The best part is that it’s all free, so it’s mind boggling to me that less effective and MUCH more expensive advertising is still alive today.

The only advantage of expensive, “ad-based” advertising is speed. It can be faster to throw up a pay-per-click ad to generate traffic, than it is to have your article written and distributed all over the net, or your video to really pick up steam. But in the long run, it really doesn’t have an advantage over content-based traffic.

Try focusing ALL of your traffic generating efforts on delivering content instead of ads. Watch your conversions skyrocket.

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Filed under Internet Marketing by Shiraz.
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A Lesson for the Self-Taught from the "Spare Parts" Box

Here’s a bit from a recent blog comment on the Nitro Blueprint System that got me thinking:

“My problem is I get confused about which step to take next! I write down notes and try to begin where I left off but don't seem to be making headway. I’m not being negative, because I am determined to succeed. I have been trying to build an internet business for 5 years. The main reason I am where I am, is that I’m "self-taught"… that’s why I need a personal coach to check my work, advise me, and help me correct my errors…”
http://www.nitromarketing.com/blog/inputs-vs-outputs/#comment-12765

The bit about being self-taught reminded me of something. A friend of mine was talking about building models as a kid. You know, model planes, cars, tanks, that kind of thing.

See, he was so anxious to get these things built that he didn’t follow the directions that came with the model. He just kind of built them by piecing them together using whatever seemed like the right next step.

In the end, he had something that looked like a plane, car, or tank – but he also had a bunch of “spare” parts, which he kept in a box. The models were supposed to be pretty sturdy, and some were even supposed to be able to do stuff and move. But without these parts in place, they just didn’t work like they were supposed to.

Same thing with making money online.

You hear these messages all the time – build a site and make money online; you’ll succeed; you can set and reach amazing goals. All the gurus agree it’s possible to make money online – a lot of money. And it’s true.

But, that doesn’t mean it’s so easy you can do it without following the directions. Carefully.

Let me give you an example that’s outside the world of internet marketing. Let’s look at building jet airplanes.

What if you hung around a bunch of people who did that for a living? They’ve spent years learning how to build planes. This is what they do. They throw around jet plane-building terminology, discuss the latest tricks and tips they’ve learned, and basically eat, sleep, and talk about nothing except how to build a jet airplane.

It sounds so cool that you develop a passion for building planes, too.

And you might think you’ve heard enough that you could do it based on all you’ve learned.

But do you really think you’d be able to piece all these nuggets of information together to be able to successfully build a jet airplane?

Of course not! And making money online is the same thing.

Look, it would be really great if the world worked like this:

You set your mind to something and just “figure it out on your own” quickly, easily… and for free. Sure, it takes some persistence and determination, but eventually you wind up with great results.

But here’s how the world REALLY works:

If you want to get something done, the best way is to follow a proven system that shows you exactly what to do and how to do it.

No matter how many emails, free reports, and teleseminars you get your hands on, you just can’t piece miscellaneous parts together and expect to build a powerful machine.

That’s why we created the Nitro Blueprint System. Short of having a successful internet marketer looking over your shoulder every step of the way, it’s the best way to learn a solid system for making money online that really works.

That’s how to end up with a dramatic success rate – instead of a box of “spare” parts.

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Filed under Internet Marketing by KevinWilke.
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What Makes A Super Affiliate?

Super affiliates are affiliate marketers who go one step beyond just promoting products. They learn everything there is to learn about the business they’re in and they often make a full-time living (or most of their earnings) from affiliate marketing. Super affiliates know marketing and how to get the sale.

Do you want to put the “super” in your affiliate marketing? Read on and learn the secrets of these super affiliates.

Super affiliates treat affiliate marketing like a business

These people aren’t “playing” business, they have carefully studied their target market, advertising options and test and track how well products convert for them. In a nutshell, they take affiliate marketing seriously.

They know their target market

Super affiliates know who they’re marketing to before they start promoting a product. It can be very tempting to want to promote a few different unrelated products, but good affiliates know this isn’t smart. By choosing a select number of related products they can review and test, they are more able to effectively communicate the benefits of those products.

They put in the time

Super affiliates take time to not only carefully study their prospective customers but they also take the time to write promotional materials, free reports, articles and anything else that could help their business. They put time and effort into the products they promote.

They create trust

Savvy affiliates know this is a must. Once you create a certain level of trust with your customers, it’s hard not to sell. People buy from people they like and trust. Super affiliates always behave in a way which will endear customers to them and create trust and confidence in their customers.

The best way to do this is by providing honest product reviews and information to your customers. Once a super affiliate builds up their reputation, they know the key to keeping that reputation is also never to promote products they haven’t tested themselves or at least are very familiar with. Trust and credibility is very important.

In summary, super affiliates are willing to work hard (and smart) to find the best products to promote, they know their target market and they put in the time and effort to communicate effectively with that target market.

Affiliates: Learn how you can earn lifetime, residual commissions from the hottest selling products online – click here for info.

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Filed under Internet Marketing by Meredith.
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7 Success Killers


Which One Of These 7 Online Success Killers Are

ROBBING You From Your Online Success?

Press the PLAY triangle button on the video below to discover the 7 Online Success Killers.




Get the second part of this video below. It shows you what successful people do differently online from unsuccessful people. If any of the 7 Success Killers effect you, then the second video will both amaze, delight and empower you with real information you can put to use.


First Name:
Primary Email:

IMPORTANT: Be sure to check your email address for accuracy, because the second video link will be emailed to the email address you provide above.

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Filed under Internet Marketing, Market Research by KevinWilke.
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3 videos: get free traffic, build a list, make more sales


How To Get More Free Traffic, Build An Email List

And Make More Sales…

Even If You Don't Have A Website!



In the following 3 free videos, you very well may learn more about getting traffic, building an email list, automating and outsourcing, and making money online than most paid products you've bought in the past.

And, more importantly - you are not getting just a bunch of theory and concepts, but you'll also see how it is applied to 2 real niche businesses in the real world.

And even more importantly - you can take immediate action on everything you will learn so you can see results in your business too.

Here's What To Do Next: First press the PLAY triangle button on the videos below to view that video. Then, fill out the form to get the other 5 free videos waiting for you. Finally, enter the contest and have fun!



Video #1:
The 2 Most Important Components Of Your Sales Letter
(With Real-Live Case Studies From 2 Niche Businesses)

 




(optional) Download the mp3 audio of this video.

 

Video #2:
The "Fill-In-The-Blank" V.H.P. Formula To
Creating Winning Sales Letters,
Emails, Videos (And More)
That Sell Like Crazy And Creates Raving Fans



 

(optional) Download the mp3 audio of this video.
(optional) Download the pdf slides of this video.

 

Video #3:
How To Get Free Traffic, Build a List,
And Make Sales,
Even If You Dont Have A Website

Plus how to automate it so you are NOT a slave to your business.


(optional) Download the mp3 audio of this video.
(optional) Download the pdf slides of this video.

 

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Filed under Internet Marketing by admin.
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New $2,000 bonus creates results in 3 days

The pot has just been sweetened!

Yep, this post is going to be great news for you.

When you are one of the people to get the 2010 Nitro Blueprint System…

…you will also get an honest to goodness $2,000 bonus for free.

Plus other bonus worth $499.

You will learn about these 2 new bonuses below. And be sure to go to this link ASAP and ensure you are one of the 100 people to get the newly updated 2010 Blueprint, plus this $2,000 bonus.

www.NitroBlueprint.com/getblueprint/

Side Note: As you can see from all of the comments on the 7 Success Killers post, there is a HUGE need for a system that cuts through all the crap online and delivers the goods to you.

And as you've seen from the Blueprint success stories, this program truly gives you the step-by-step training and system you can get and follow to be a success. (And these are just the ones that have come in within the past few weeks.)

Together, its created a surge of people waiting to jump on this. I wish we could have more than 100 spots, but we would have to remove the personal attention we are providing.

The best helpful advice I can give if you want to be a part of this, take action today or else you most likely will miss out.

Bonus #1 - We Will Set Up Your Website For You

Let's face it, to make money online you are going to need your own website. That means no website = no business = no money for you.

And we know just the thought of all the "technical mumbo jumbo" instantly generates massive migraine headaches pulsing through your head.

That's why we will set up your own website, on your own domain, customized to your market, so you finally have the first piece to making money online - a website you own and control.

And that's not all, it will also include a simple, easy to use "website management system" that lets you easily add new pages and features to your site with ZERO technical knowledge required. If you can type you can be in complete control of your simple, easy to use website.

This is easily worth $499 if you were to go out and hire somebody to do it for you. Not to mention it would eat up weeks of your time and push your patience to the limits.

That's why we are including this bonus for you, so you can keep your sanity and start making money online faster and easier than ever before.

However we can only set up so many sites, so we absolutely have to limit this to the first 200 people who get the newly updated for 2010 Nitro Blueprint System.

And the Grand Finale… Your $2,000 Bonus.

My biggest pet peeve, even bigger than the 7 Success Killers, is TIME. Specifically the length of time it takes some people to see results and success.

On one side, its totally awesome to see people who never succeeded online, then get the Blueprint and within 3 to 6 months they have a website, getting traffic, building a list and making sales.

For the first time ever they are living the dream.

But it also frustrates me that it took 3 to 6 months to get those results!

Instead, what if there was a way to condense those 6 months into 3 days?

This is PERFECT for people with full-time jobs, a family and limited time.

It's ABSOLUTELY possible…

I've spent $30,000 and 3 years studying how to make it happen. In fact, its become almost an obsession for me.

That's because I knew if I could "crack the code" for you in this area - real results quickly - then this whole "online business" idea can truly become a reality for you

That's what this bonus does, it not only cracks the code, it delivers everything that's inside the vault to you on a silver platter.

At first, because it was so valuable, we were going to make it a $2,000 upsell for the 100 people who purchase the 2010 Blueprint.

Instead, because I'm so passionate about this, we are giving it as a bonus (for free) to you if you are one of the 100 people who get the 2010 Blueprint.

What EXACTLY is it?

Its the Blueprint Live Training workshop.

Now, I'm sure, especially if you've been to any Internet Marketing events, you are already forming some ideas in your mind about this.

This is VERY different from any live seminar you might have attended in the past. So if its OK with you, I'll take a minute to explain exactly what it is, why its different, and how it delivers on the promise to condense 6 months into 3 days. Because frankly, I'd get the 2009 Blueprint just for this one bonus.

First, in case you've never been to an Internet Marketing seminar, let me give you an idea of what they are like.

In this industry, the seminars have a dozen or more speakers (not trainers) give you 60 minute overview of their expertise and a 30 minute sales pitch for a high priced program they are selling.

As you can imagine, that's not a program designed around learning nor is it creating instant, permanent change for you the attendee.

Instead, its creating more confusion, information overload and frustration. Many people do leave very excited and highly stimulated, but in reality in you are in worse shape then when you came.

There IS a time and place for these kinds of events, for example if want to be exposed to a lot of different methods to online business, or you already have a business and looking for those handful of nuggets you can take away and add to your business.

I don't have a problem with the event, but with the positioning and expectations people are given coming into it. You arrive wanting to learn a system, but instead you are given an overview of a dozen systems or strategies, none of which are congruent with each other. This just adds to your overwhelmed, information overload feeling.

Why The Blueprint Live Training Workshop is Different…

First, instead of having a dozen speakers pitching you on a dozen different programs. You will spend 3 days with 1 trainer. More specifically, it will be with Don our lead trainer and myself.

Second, you will be learning the fundamental concepts behind the Blueprint and exactly how to implement the Blueprint system. And you will actually be taking action on what you are learning right there at the event.

This isn't another event with a massive information dump on you… then you go home and figure out what to do with all of it.

Instead we give you bite sizes piece of the system, tied into exercises. The process ensures that you permanently and powerful learn the material while also applying what you learn.

By the time you leave…

You have literally compressed 6 months of learning and action taking into the 3 days.

Also permanent shifts take place in your thinking, your limiting beliefs, your knowledge, your confidence, your experience and real results take place in your business.

Yes, you will leave a different person when it comes to your online business. On top of that, the results you see after this event will be dramatically better than when you arrived.

How is this possible?

First, you have 1 trainer walking you through 1 system. Not a collection of speakers selling you on a dozen different systems.

Second, it uses a lot of advanced learning techniques so what you learn is permanent (versus forgetting everything within a week of getting home.) This happens by creating new "neural pathways" in your brain which happen automatically during the 3 days.

Also, through some innovative techniques, the event will also overcome one of the biggest problems people run into online - it overcomes lack of ongoing support.

Yes, you will no longer be building your business in an isolated deserted island. You will instead have a dynamic, powerful mastermind group in place that will last for months even years after leaving the event.

This one component may be more valuable for you than any other part of the 3 days.

Does it sound too good to be true?

I understand completely. Nobody is doing real live training in the Internet Marketing world. All you have seen up until now is people putting on speaking seminars (not live training.)

However, several years ago I searched out the leading experts in creating live training events (not seminars).

Then I spent more than $30,000 and 3 years studying and learning directly from the best.

Finally, I found somebody who is an absolutely master in creating and leading live training events who ALSO earned the right to train you on starting and growing a successful online business. (He makes over half a million a year from his business which has NOTHING to do with "make money online" stuff.)

Time is important.

The last live event we put on was $3,000 per person.

This one was going to be $2,000 per person.

Now, if you are one of the 100 people who get the 2010 Blueprint, it is going to be free for you with just a minimal registration and materials fee.

Or, you buy a ticket for $2,000.

Why Are We Giving It As A Free Bonus?

First, I want to give you every reason to get the 2010 Blueprint course today.

Second, this is the first time for us putting on this event. That means we want to create an OVERWHELMING number of success stories and passionate fans for our live training. Then we can use your story to prove how valuable, powerful and results producing our live training events really are.

With your proven success stories, we will eventually accomplish our goal of having tens, even 100's of thousands go through our live training programs over the coming months and years.

That means, by giving this to you free now, I'm making the smartest investment in this new division of our company for years to come.

Everybody ends up a HUGE winner. Don't you love how that works out for everybody's benefit!

What Are The Workshop Dates?

We have six "Everyday Entrepreneur" workshops planned for 2010, the first one in January, and then one every other month.

You're bonus ticket is good for any of these workshops.

And you can bring a friend or business partner for free (they just need to pay a small registration and materials fee).

What To Do Next

Go here and get the newly updated 2010 Nitro Blueprint System while there is still time:

www.NitroBlueprint.com/getblueprint/

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Filed under Internet Marketing by KevinWilke.
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Creative Ways To Make Money By Using Your Brain

I’d like to stimulate your thinking and show you how you can find creative ways to make money for yourself and your family.

You can become more creative and find creative ways to make money just by thinking about things differently.

I’ve had the opportunity of creating over 275 products and services for over 120 companies generating over $2 billion in sales. In many cases we created the first of a kind solution for solving some compelling problem.

But your creativity doesn’t have to be limited to a first time ever products. You can make changes to existing product ideas or use creative ways of getting traffic, creative offers, creative guarantees, creative combinations, creative payment plans, creative word of mouth marketing techniques that become viral, etc.

One of the easiest techniques I’ve taught and used myself on a regular basis is the SCAMPER technique. This acronym represents the first letter of a series of action words that can stimulate your creativity.

S – Substitute

What can you substitute in your product, marketing, content, etc. In the world of electronics this happens all of the time, the substitution of tubes with transistors.

The substitution of transistors with integrated circuits. This brought the unreliable radio from something that sat in a cabinet in your living room, to something built into your headset running on tiny, lightweight batteries.

Online the substitution of ebooks for books, MP3 recordings for CDs and the use of Flash videos instead of DVDs can eliminate duplication, warehousing, inventory, insurance, fulfillment and capital. So what physical information products can be converted to online products? Look at what Wikipedia has done to eliminate the physical encyclopedia business.

C – Combine

What can be combined? The combination clock radio started a whole new industry. A friend of mine found that by adding the audio to her ebook, she increased the number of people buying the combination by 70% compared to the ebook alone.

It could be instead of just writing an ebook about dog grooming you combine it with information on setting up a dog grooming business or combine it with information on dog nutrition as well. One of the most successful combination products I know if is the series of books called Great Books of the Western World.

Each of these books was in public domain, meaning no royalties needed to be paid to the authors. Yet combined they sold for over $1,000 in leather bindings.

A – Adapt

What can be adapted in this process? One story I heard was a semiconductor engineer working for a semiconductor firm was trying to find a way to slice the silicon wafers thinner so they could get more wafers per ingot. All of their attempts resulted in breaking the thin slices in the process.

One day she was watching her husband making a fine cut while some furniture and he slowed the blade down. She asked why and he said it reduced chipping of the wood. She adapted that idea to cutting silicon and it worked perfectly. So what ideas can you take from other industries and apply to your products, your marketing, your customer service, your traffic building, etc.

M – Modify, magnify, minify

What can you change? What can you make bigger? What can you minimize or make smaller? There are many great products out there that could be improved by making just a few modifications. Twenty years ago, I helped a company make one major modification to an existing service, this changed the industry.

We created dozens of millionaire clients, became millionaires ourselves and started a whole new industry. Within 3 years we had 25% market share of a multi-billion dollar industry. One simple example online is going from a single payment to multiple payments for an online product. It will often triple the number of sales.

P – Put to other use

What can you take that you currently have and put it to another use. When electronic spreadsheets were first invented they were designed to help accountants add and subtract columns of numbers.

It was quickly put to other uses from keeping track of contact information, to inventories of people’s books, to action items needed for a project. One of the former presidents of IBM said that there were only a need for 5 computers worldwide. He apparently had only been thinking of its original purpose, calculating the trajectories of cannons for the military.

He didn’t envision the use for weather forecasting, database management, musical creation, photography manipulation, embedded systems in cars, cameras, etc. For online opportunities, one of the greatest potentials is going after new niches. Using the same product for other niches.

If you have a product showing doctors how to improve their waiting rooms, it would probably work for dentists, clinics, tire stores, labor and delivery waiting rooms, department of motor vehicle locations, etc.

E – Eliminate

What can be eliminated? What can be removed? A great example of this was the elimination of the hand crank for cars. One day the founder of the Cartercar Company stopped to help a woman start her car. In the process the crank kicked back breaking his arm and his jaw. He later died of complications related to that incident.

Henry Leland, the head of Caddilac and one of Carter’s friends, commissioned his engineers to come up with a solution…they came up with the electric starter. What can you eliminate for your customer? Can you eliminate time, hassles, steps, risks, learning curves?

R – Rearrange / reversal: What can be rearranged? What can be reversed? I was once asked to help a client build a large office complex. I lead 60 brainstorming sessions, each one focusing on a different element of the building, from parking, to common work areas, to security, to the computer rooms. I found that first few session started slow.

I switched tactics and started the rest of the sessions by asking the question “How can we create the worst _____? They could rattle off answers immediately. We just reversed each answer and it became part of our requirement for that area of the building. What could you do to pay customers to come to you instead charging customers for your product?

NitroMarketing asked how we could rearrange how backend sales could be made. One of the ideas resulted in the NitroQuattro formula which now triples or more the amount of money made up front per sale. We’ve had clients go from $540,000 per year to over $8 million with the exact same amount of traffic. (See NitroQuattro.com) What can you rearrange for your clients?

One of the mistaken ideas of how to make money has to do with the need to come up with something brand new. That is actually a great formula for failure. The national average failure rate for new product ideas is 85% even from large companies.

Instead, focus on finding products that people already buy and look for ways of improving them. Apply the SCAMPER ideas to them and see what can be done to improve the product, the delivery, the timing, the timeliness, the ease of access, the pricing, the format, etc.

A great example of this was what we did for people who wanted to start an online business. While there is a large amount of great information on starting an online business, we discovered there was nothing that had a simple to follow, step by step method for doing so.

Most products only told part of the story while many were just flat out wrong. We decided to put together a home study course that showed the system we used for generating millions of dollars for ourselves and for our clients.

The first thing we did was write out the ten steps we found that were necessary to create a successful online business. Then we went through each of the people we had talked to that got stuck somewhere along the way and made sure we addressed each of the issue they had from deciding what business to go into, to picking a bad idea, to creating a website, sales page, traffic, etc.

Then we decided to test it out on others to make sure we got it right. We set up a beta group of 50 people and had them go through the steps. Every place they got confused or needed more help in, we would either change the manual or add instructional videos to help them with those areas.

We knew this was not a static one time solution so we also created a membership forum so people could ask ongoing questions about problems they faced. We finally came up with a list of services that if they couldn’t or didn’t want to do a specific part of it themselves, they could get someone else to do it.

The result, is an easy to follow, step by step process that has successful taken customers from nothing to a full time income or others who had been struggling for years to make money online to finally figure out the missing parts and realize their dreams.

If you would like to learn more about this system and see what you might do for your market, visit NitroBlueprint.com where you can get some free video training on what to do next.

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Filed under Internet Marketing by Dan.
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