This is a hard lesson I had to learn. And also a common mistake I see other people making. And it causes an immense amount of frustration and failure.
Most likely its a mistake you are making right now too.
The good news… its easy to fix!
Our entire life we have been taught to set and achieve goals. From getting good grades, to winning the football game and league championship.
And as we enter the world of work and business. We are taught great strategies to set goals in our life.
This is not about goal setting. If you want to learn more about setting goals, then check out Nitro Blueprint System students Dale and Jeanne Stuemke at www.launchyourgoals.com
Here's the problem.
Goals are about Outcomes. What do we want to achieve.
In your business it might be…
They are the destinations you want to end up at.
However… listen closely, here's the real secret… you have NO control over achieving your goals or not.
Instead, you ONLY have control over the inputs, the actions you take that can lead to reaching your goals. The reason is, to achieve those goals (those outputs) require other people you have no control over to do something.
Let's look at the 3 examples above to make this tangible.
To get more traffic to your website requires other people to come to your site.
However, if you instead look at the inputs - the things you can actually do - that would most likely result in the outcome you are looking for. Well, then you can make it happen.
So you could start up a pay-per-click campaign following the upcoming October issue of Trafficology that is all about PPC traffic.
Or find a new affiliate partner. Or write and submit an article to some article directories.
You have control over all of those actions.
And you can also monitor the results that comes from those actions to see which one most effectively leads to your goal.
Again, to increase your optin rate requires more of the people who come to your website to fill out your subscription form with their name and email address and pressing the submit button.
You can MAKE people do that. Instead you can only do your best to enable that result to happen.
You can test different headlines, or test new submit buttons, or test offering something you think would be more appealing for subscribing, or adding testimonials, or a picture.
ALL of those things YOU have control over. Those are inputs, actions, you take that could very likely lead to the outcome, your result or end goal, you are trying to achieve.
Finally, this requires other people to first visit your site, read your page, click on the order link, enter their name, contact info and credit card details and press the button to pay you money.
If you step back and ask yourself…
"What actions can I take that will get me closer to the end result I want to achieve?"
You end up with a list of:
(we talked about those - they are actually results you don't have control over but do have actions you can take to move you towards those results)
What Is The Big Lesson Learned?
Its great to dream, set goals and look towards the future. In fact, if you want to be successful you need to do those things.
However that gives you a list of the Outputs you want to accomplish… all of which you have no control over.
So, if you don't follow that up with this next step, then you will constantly be feeling frustrated and not seeing the results you want.
The next step is to then take those end results and identify the actions you can and should take that will lead you towards achieving those goals.
These are the things YOU have CONTROL over and are not dependent on somebody else doing something (like visiting your site, opting into your list or buying your product.)
In our Nitro Blueprint System training we call it "breaking up the major into the minor."
If this message resonated with you, then most likely you've been making this mistake too. (Don't worry, I still find myself doing it too.)
You will also find our Nitro Blueprint System incredibly helpful in overcoming this roadblock.
It gives you our 10-step system to starting and growing an online business. Even more, it gives you the specific ACTIONS (all those things YOU have control over) to accomplish each of those steps.
Check out Nitro Blueprint System's step-by-step internet business success system today here.
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