Monthly Archives: October 2007

Don't Make Me Think! – PART 1

That was the lesson I learned nearly 10 years ago.  A lesson that instantly turned a useless combination of multi-colored pixels into the modern day equivalent of solid Gold. As a fledgling webmaster trying to create websites for small businesses, I knew the reality was that most websites actually lose money.  Back then they were…

Are your customers loyal or simply satisfied?

What is the difference between customer loyalty and customer satisfaction? “Customer Loyalty” can be described as the tendency of a customer to choose one business or product over another for a particular need. What word stands out in that sentence most? It should be the word “choose”. In any type of industry, loyalty is based…

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