The 100 Hour Rule Secret

What's the "rule" for making the leap from "beginner" to "full-time online" this year?

I'm always talking with our customers who have made that leap and now work from home and make a full-time income with their online business. (You can read the case studies of some of these full-time online Nitro customers here.)

And what I'm about to share with you, at first may sound daunting, but that feeling will quickly be replaced with exhilaration.

It's called "The 100 Hour Rule".

My definition is:
"100 hours of REAL work focused on one outcome will give you an online business making consistent income every day."

That's the first step to full-time online success, is first achieving part-time online success.

That's when you are waking up every day and knowing your online business is making you money that day.

And when you break that down, if you spend 10 hours a week, that is 10 weeks… or a little under 3 months.

If you follow the 100 Hour Rule, within 3 months your online business can be making you consistent daily income.

And then, to follow that up is the "500 Hour Rule".

"500 hours of REAL work focused on one outcome will give you an online business making a full-time income."

That's when you are waking up when you want to, no job to go to, no commute to suffer through, no T.P.S. reports to fill out. And instead you get to sit at home, sip some coffee, play with the kids and decide what you want to work on that day.

At just 10 hours a week, that's less than 1 year and you are at the full-time online level.

Imagine this time next year you've DONE IT, you've turned in your 2 weeks notice, cleared out your desk, threw away your alarm clock and are now working from home because of your online business.

It's a great feeling, isn't it?

OK, right about now you're mind is telling you "I have been working 10 hours a week and that hasn't happened yet… what are you talking about?"

I understand completely. When I first got started online I didn't understand this either. Nobody ever told me, "Kevin, this is the way it is." Instead I had to figure out the HARD way… all of those ways that don't work to discover the ones that do.

And I'm sure you're experiencing the same. You are doing what you think is best because nobody helped you by showing you a better way.

That's my goal, to share my lessons learned on what REALLY works instead of what DOESN'T work.

Two Key Distinctions

Let's dig into the definition to see what it REALLY means because the power lies in the details with this one.

And then will give you a powerful yet simple tip you can put to use.
Here it is again: "100 hours of REAL work focused on one outcome will give you an online business making consistent income every day."

There are two key parts.

100 hours of REAL work

and

focused on one outcome

Its human nature to be looking for the "greener grass on the other side of the fence". A common term is "shiny object syndrome".

I've been guilty of this just like you.

Something new comes out, the marketing is hitting all of those psychological triggers and product launch hot buttons, and our Shiny Object Magnet switch flips on to full-power.

Next thing you know, hours, days, even weeks have passed chasing the shiny object to discover you are the same place you were when you started.

Where as, if you stay focused on one outcome your business and the steps to make it successful. And only looked for things that would make that business more successful faster. And wasn't a distraction from your outcome, or sent you down yet another shiny object rabbit hole.

You would of course be much further along today. Seems simple and obvious, but in the day to day

The tougher question to ask yourself, but one you deserve to ask yourself is…

Are the things I'm spending my time doing "REAL Work" or "Busy Work"?

Here are some examples of "busy work"…

  • having an inbox full of 539 marketing emails and reading them, just because they are there and engaging, with no purpose for doing so
  • buying an ebook, skimming through it, then never doing anything
  • watching more free videos somebody posted online giving you more shiny objects to think about
  • dabbling, doing a little here, a little there… with no plan on what you are doing, where you are going, the steps you need to complete to get there

Is this your typical day working at your online business?

Turn on computer, download email, read the latest emails you got from all the lists you are on. Clicking on a few links, watching a video for 30 minutes, going back to email to see what new messages came in you need to read. Going back online to check out your favorite site because you deserve a break from work. Thinking about a new blog post you could write but never putting those thoughts into writing. Opening up your aweber account to see how many new subscribers you got, only to be disappointed yet again that you have the same 23 people on your list. Download more email and spending the next 45 minutes reading and clicking on links.

Whoops, its getting late, time to close up shop after another productive day working on your business.

The problem is…

During that entire time, there was not a single action taken that moved your business forward. Nothing that made your business better today then the day before. Yes, there was a lot of time spent on activity, but no time spent on action.

How do I know this? At one time that was my life, and my results… or more like no results showed it.

Of course that example "day in the life" was an exaggeration, but compare yourself with that list and this next one.

To contrast that, I kept a running list of what I accomplished in one 8-hour day last week.

  • wrote 21 autoresponder or broadcast emails
  • wrote 2 blog posts
  • created 3 new pages for a new sales funnel
  • recorded a 45 min camtashia training video
  • started work on a new sales video
  • put together a new offer for a promotion we are running
  • checked stats to see how the business is performing
  • answered 2 dozen emails from people I'm working with (either in our company or other companies)
  • spent 15 minutes answering questions on our customer forum
  • and went through part of a product I purchase to learn a new skill
  • and 15 minutes browsing through my folder of emails from all the lists I'm subscribed to, checking to see what's up in the online world.

Here's the million dollar question to ask yourself…

If you spent 10 hours a week, that look like that second list, how great would your online success become over the next few months?

Obviously the answer is you would run circles around the person who spends their time doing the "busy work" stuff.

Maybe that second list seems daunting, like you could never do that.

If that thought even remotely entered your mind, not a problem.

I started off just like you and over time learned some tricks to get the full-time online results I now see.

Your Next Step…

On Thursday, October 8th, I will be holding a brand new webinar that shares with you the most important tricks, steps and techniques to reaching your go of going full-time online. Look for an email on Monday to register and reserve your spot on this free webinar.

In the meantime, scroll to the bottom of this page and post your own comment.

-Kevin

P.S. Follow me on Twitter - http://www.twitter.com/kevinnitro

No Tags
Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Slashdot
  • StumbleUpon
  • Technorati
  • Google
  • YahooMyWeb
  • Live

Related Posts

  • No Related Post
Filed under Internet Marketing by KevinWilke.
Permalink • Print •  • Comment

Track this entry:

BlogPulse | Cosmos

Comments

March 18, 2009

Richard said:

Well written post. I have decided to unsubscribe from a lot of email list lately and I have noticed that I have been able to get a lof of work done on a few sites that I have been working on. In the past I used to subscribe to all the internet marketers email list because I used to be under the impression that I might loose out on certain products.

The penny dropped when I realised I was just spending a majority of my time reading the emails at the expense of carrying out other vital things.

This is an area that many of us get caught up in.

Kevin, I love the post! It's exactly on target.

It's so easy to just stay buried in busywork - but it sure takes a lot of focused determination to stay result-oriented. Sometimes there are blocks and all sorts of limiting beliefs just ripe for the picking keeping us a "captive audience" - we just have to pluck them out!

Looking forward to the webcast training,

Miriam

Great article. Small steps, consistently applied and great things can be accomplshed. You can build a pretty big house one brick at a time.

Paul Nadrowski

Jay said:

This is exactly what I needed to see. I have so many IMer emails I get bogged down. Let's get the real stuff done, and start making money!

Norm said:

Hey Kevin,
Your words are revealing and challenging. I sure need help to 'focus' as you state. i look forward to any help to help me decide to 'stay on track'.
Norm

bill said:

Have already put in several hundred hours in and have no list or made one sale to date. And yes I do have nitro marketing 09. To be honest I could not get past finding your niche. And yes I am one of those idiots that has been jumping from one project to another.

Kari Lappi said:

Kevin, you are exactly right. That day sounded a lot like mine does many times. There are so many interruptions online that one has to have a very tight focus and a to do list to keep your attention on the things that are important. It's a great idea to make a 5 point to do list every night and follow that the next day. After you have done those 5 most important things you can relax and do some surfing :-)

paul wolfe said:

Kevin,

That's one of the best posts I've ever seen on the topic. I started my website in Feb 2008 and for the first few months built some decent content.

But then it stalled - I'd always thought about filming some videos for YouTube as a way of attraction. A course I took last October kicked me out of my lethargy and I posted my first video to YouTube (it's still up there, crappy quality, but hey…it started the ball rolling).

I had a handful of subscribers before that - now I've got the best part of 500, get 40 or so new ones a week - and whatever I'm doing I try and post a couple of new videos to YouTube a week to keep things ticking over.

I've also produced two eBooks for sale on the site, am working on anotehr and have started doing some distance bass guitar lessons.

How my story relates to your post - I had the idea to do this and post YouTube videos at least 18 months ago. But there was always a reason I couldn't do it. My camera was crappy. Or no-one will watch them. Or always someway of avoiding it (more emails to read! is always a good one). If i'd actually implemented 18 months ago I'd probably have a list of over 1500 people by now.

So that's the biggest learning from your post for people.

To actually do something concrete.
And then keep doing it.

(I think I'm around the first 100 hour mark - starting to make a regular weekly income of around $80-100 and looking forward to push on to the next milestone - the 500 hour mark).

Time difference permitting (I'm in the UK) I'll be there next week.

Great post.

Paul

George Ball said:

Kevin,

Hello! You hit it out of the park with this post! I have heard all the hype and filler just like all other marketers, but this is quality and a real informative time guide for anyone who is planning on entering the IM arena.

The breakdown is a true guide for the New beginner and the people who have struggled for too long. I hope all your subscribers who read this will do their part to recommend
to others who may be struggling or still sitting on the fence to come here and read it!

I know I will! Thanks, George

Karl Foxley said:

This is a very informative post. I track what I do on a daily basis to see where I have gaps or 'time-wasters' that I need to filter out to make my time even more productive. My working day (and I do work from home) has become a very refined art, I get more done now in less time and with better results (action driven) in comparison to the very busy days of old where I would work 14-15 hour days with tasks that were necessary but not important to growing my business.

Thanks for the great read.

Karl

Kevin

You are absolutely correct. I have spent the past year pretty much following the 100 hour rule and have gotten our site moving along pretty well. But each day, I look back and think if I was able to devote full time to promoting our site what a difference things would be.

Keep the good advice coming!

Lance Curtis said:

Kevin,

Thank you! That was exactly what I needed right now!

Have The BEST Day Ever!

Lance

Ian said:

Spot on Kevin, I must admit I do still find myself drifting into example 1 sometimes, it's so easily done, but I'm totally aware of it now so I can get back on track easily.

I think what you've outlined is one of the biggest problems facing many of us in this industry.

Excellent post.

Tyvar said:

Hee Hee. Kevin, You hit the nail on the head there. I'm sure we've all been guilty of this.

Thanks for the reminder - I'm off to do some REAL work now. :-)

henry said:

You talkin to ME???

"OUCH"… Great article!!! Thanks for the slap!

I have to be honest though, I had 'no' clue when I started out about soooo many things dealing with the system.

My computer, like:
Open in new window?
how do they get both (or multiple) windows without having to sign in every time and loosing my place?
Email folders?
notepad?
Terms (JV, HTML ect,ect)?
I think i started in Dec. 08. I might be slow but I learned so much. It was a lot more than 100 but what an adventure.
Thanks Kevin….What a great article

Jbode said:

Kevin,

Great post, I agree that action is very important. I was once like this and my so called business had no results.

We have to resist the 'information overload' that seems to be more and more of a problem.

Another way of approaching this is going after 1 sale, subscriber… at a time. Until you reach your goal.

thanks again for the great post! jbode

Chris said:

Inspiring post! Thank you

Craig said:

Kevin,
Great comments on how to be truly proactive in your marketing business.
Just the other day I unsubsribed from at least half a dozen email lists.It is so true with what you said about busy work.You get caught up in thinking that all these other offers will help you but all they seem to do is distract you on what you realy want.
Thank You

Kind Regards
Craig

Own Your Own Life

Terri Cooper said:

HI Kevin,

Great article. I too have fallen into the traps of:

subscribing to too many emails and websites just in case I missed out on something vital *(but ended up being overwhelmed and not focusing on anything)
Believing that things had to be perfect (eg YouTube videos and blog posts) before I even began.. Again the result was that I have missed countless opportunities to build my business to the extent it could have now been)

But no more. I have unscribed to over 12 lists and am focusing with a clear plan of action)

Thankyou - great advice!

Cheers, Terri (Brisbane, Australia)

Fran Watson said:

Thanks Kevin….I have been trying to focus, but my mailbox is FILLED with emails. I have over 15000 in my gmail account and lots in other places as well. It is definitely time to unsubscribe to many of them and focus more on building my business. I also need to focus on one thing at a time and not be too scattered. Right now I am trying to work on 5 or 6 blogs at a time. I did set out to have a day for each, but that wasn't working too well for me. I am going to reread your post and print it out to place above my computer to remind me to focus on what is important and WORK my 10 hours per week.

Thanks again

Fran Watson

Oh my goodness! I AM list #1!

I want to be list #2. And thank you to Paul Wolfe. I have been wanting to do videos too and for some self-sabotaging reason, I never get to it. I AM going to do it. I even have them on my camera.

I COMMIT to doing it this week!

Terri

Gary James said:

Kevin, Please be sure to notify me when I can register for your webinar on 3-26-09. I would love to develop a plan of action to be full time "On Line" marketer this year. What time will it run?

Jschulmansr said:

Kevin;

Thankyou! Will be at your seminar. I am gettting finally on about step 40 of the first 100. Yes, you hit my nail on the head as far as actually doing work on the business.

ps-you can follow me on twitter http://twitter.com/jschulmansr

You Rock!

Jeff

Beth McNulty said:

I just finished an impromptu unplanned test of these very principles. Last week I made out the weekly planner from Nitro and worked my way through it. Accomplished all except those that relied on actions from someone else. For several weeks before that, I'd sit down and say what to do now? And got very little actually done. Oh I finished some videos and played with setting up accounts with clickbank, and such; but my accomplishments weren't much.

In sum, I got more done last week, than I had in the four or more weeks before.

marisa reed said:

I need training to stay focused and move my business forward and create money!

Mary said:

Great post…hey, how did you spy so well on my day?…ha ha

One qualifier before one can get to the focus thing.

Frank Kern said to find something & stick with it. You say focus…
Trouble is …Focus on what?

Most newbies really do need to find out how the internet works first, how to get into a forum, what is a sig file, where is YouTube? & so on.
What is your guide time line for this basic orientation?

I've done my own homework on this & am shocked at the gurus lead in times!
John Reese… many long & broke yrs for one
Michael Cheyney, Jeff Walker, heaps of the big names took for- ever to finally "get it" & it seems that once they got it, indeed it seems 3 months is the magic number.
John Reese said yrs of nothing, then in 3 months he made heaps more than the $40K he set for a whole year!

I'd like your fix on the lead in orientation time Kevin.
Great info, thanks,

Mary

[KEVIN] Yes, if you look at my past, I failed for quite awhile before I started to see success. A common trait amongst a lot of us "gurus" is we were starting out in earlier Internet times, before there were any of the courses, tools, and resources we all take for granted now. Heck, when I got started, it would be several more years before Google ever existed.

We all learned via trial and error (the worst level of learning) and had to go through a lot of error to figure out what really works. Then, once we did, BAM, success comes quickly.

Also, I know this was the case for me, and quite a few others. My other biggest source of failure in the beginning was beating my head against the wall with the wrong business model and wrong niche for several years. Once I realized that, and made a change, the 100 hour and 500 hour rule snapped into place quickly.

However, if you read the weekly blog series on here of our successful students. Almost all of them went from ZERO knowledge or experience to full-time online within their first year or quicker.

Why?

Two reasons.

One they got a system, in this case our Nitro Blueprint System, and followed the system and followed the 100/500 hour rule because that's the very first thing the course talks about. None of them were perfect at it, but they were definitely good enough and that's all it really takes… good enough. (That's another thing they learned in the Blueprint… my saying "don't be perfect, just be good enough")

Second, they all found the right niche for them starting out.

That's why we came out with Proven Niche Markets, because we wanted to REALLY help our customers have a greater success rate in that second area - finding the right niche for them the first time.

-Kevin

Johneal said:

Thanks Kevin, for very insightful post……have been developing two businesses working out of my home for over a year……one in the real world…….as a hypnotherapist…..and the other on the internet…..but felt like i have been getting nowhere in a hurry…… the distinction between busy work and sustained effort ie real work focussed on a single outcome is very well taken.
Johneal

John Henry said:

Kevin,

I think that you have hit a raw nerve there with some comments, so many people doing the same thing.

I found your time management comments very funny.

People need to PLAN - FOCUS - TAKE ACTION and the results will come in.

Good Luck

John

http://www.easyvideoproducer.com/clickthru.php?id=655

Diane said:

What is the best entity to form for an I.M. business (corp, S-corp, LLC)?

TiffanySouthall said:

Unsubscribing seems diffcult because I do like to get the infomation regularly. I got a tip try deleting unread messages and archiving important messages.

B7 said:

Great info. Most employees waste 75% of their time at work, at it's very easy to do the same thing when working for ourselves. We definitely want to distinguish between busy work and taking action that will make the business succeed.

W Fairbanks said:

Sheesh Kevin, you've been looking over my shoulder. Great post. I think it takes all newbies about 4 months of going thur that process. I just made a resolution last week to make absolutely no more purchases, etc until I utilize everything I have now fully or unless it will directly help projects I 'm working on now.
Absolutely super post.

Tracey said:

You are so on-track! I launched my new website, created a 4 week teleseminar series, wrote out the steps to my Secrets to Retirement Success Blueprint Home Study system, and now it would be easy to sit back and rest. Instead, I've written out your list of 'to do's and will be contiinuing to move ahead. I'd had an idea for video, but haven't been happy with it yet. I can see that I simply need to get it up there and the rest will follow.
Thank you for your post. Can't wait for next week's.

Tracey

PS. If you're looking for proven ways to transition into retirement, visit http://www.NewFaceOfRetirement.com for free articles, strategies and info on private coaching and retirement programs.

Get "Retirement Secrets That Turn Dreams into Success" free by signing up at http://www.NewFaceOfRetirement.com

Tracey Fieber, Retirement Transition Expert
Creator of "Secrets to Retirement Success Blueprint System(tm)"
tracey@newfaceofretirement.com

Helping corporate executives and entrepreneurs discover your true passions for your next phase of life, retirement.

sandro said:

Thanks for the post. The first part of of Busy work can really relate to me.

I'll be on the look out to register for the webcast tranning.

It sounds like you have been watching me daily. The first list is me
Looking foward to next week so I can start looking more like list two.
Charlie

William Bret said:

Talk about hitting the nail on the head. However, this does seem to a somewhat of a necessary process for many that don't have the money to put out for expensive courses. Nonetheless, if you don't make the transition, you will never make any money. Thanks again for this info. It helped me mucho.

Curt said:

How does this work if one has no clue about where to start? I have several ideas but don't know what to do to get started!

Sylvia said:

Kevin,

You are so right on the money!! I am totally overwhelmed!! I do have a niche market picked, but have decided to start with affiliate marketing. Now I am confused on how to get started with that. I do have Nitro BluePrint and Nitro Quattro….And Have completed step 1…..but now that I have decided to start with Affiliate Marketing, I am somewhat stuck….

You are right about reading emails, listening to other stuff and all that other busy work.. I did unsubscribe to a lot of stuff, but what I find myself reading is the stuff from people that are in your sales funnel and I may end up promoting their stuff, so I don't think I should unsubscribe to this……….

Anyways, I can't wait til Friday for the Everyday Entrepreneur Training……..I know this is definitely going to give me more clarity and focus…….

I have a blog set up and don't know yet what to blog about since I don't know what affiliate products I am promoting yet…

But, I am keeping hope alive because I know it will get better with a little more direction…

Thanks for the post!!
I know I need to get focused in a hurry!!
Sylvia

Almin C. said:

Hi Kevin,

Thank you for this post. You picture the reality as someone
who's gone through all the stages of growth into a teacher.

I am part-time marketer and you hit me in the heart :)

Almin

ted sikkink said:

great article and so true, unless you set clear objectives and break them down in concrete action steps which you make sure to execute you'll get nowhere.
however knowing is one thing, actually doing what you know you should be doing is something else..
best
ted, belgium

GOT IT, DID IT- cleared off all but the critical e-mails and now took out a timer and a paper log and will time the hours I commited to at leat 10 hard core hours a week. Best dang written motivating article I have seen, thanks Pete

March 19, 2009

nieshka said:

Wow good informative staff.How long did it take You to transform from day plan 1 to day plan 2? Was You always so organize and discipline?Nieshka

Folker said:

Getting things done is the key to success. Ok somtimes it is hard to keep track and not to fade awy on blog posts…

My way is to plan my work on the beginning, make a small schedule with a prioritezed list and work thru the list.

Kevin!

You've been spying on me!

But if I unsubscribe from all marketing list I won't receive your emails either!

[I have unsubscribed from masses of marketers email list but am unable to unsubscribe from the rest as they are too valuable.]

But! I am not getting the REAL work done.

This is my dilemma: I get value from the remaining marketers I am subscribed to but email takes up too much of my time.
I am not getting the REAL work done.

I may have to unsubscribe from all email lists.

I look forward to next weeks webinar.

Thankyou,
Wayne.

Chris said:

I took my website down, because of the lack of progress. I know that I need to focus, as I work 60 hours/week at job, and another 10 on volunteer work at church/community.

I have felt overwhelmed on learning these new skills, and building a step by step check list to get up and running, as well as learning the new technology skills and finding my niche. I have found the niche that I am passionate about, health and nutrition(have some experience) but like you said, what is that shiny object over there? is it a better way to reach the end result?

I think I have process constipation and fear of making the wrong decision of once again buying the wrong technology/software.

Looking forward to moving forward to online business success this year!
Thanks,
Chris

Andre Arnett said:

Boy, I thought you were looking over my shoulder when you wrote this article. It is so realistic. But those emails look so appealing and how can you not buy that shiny item. I would like to get to that next level so I will be waiting for the webcast training to get me on the right track.

Thanks so much for this post….you said it exactly right…

"100 hours of REAL work

and

focused on one outcome"

Now we know "what" to do..the hard part is to know "how" to do it… It takes a lot of concentrated effort to stick to one task for so long…one needs strong self discipline!..I'm getting better at it though ;)

Cheers,
Stuart Stirling
My blog about Free Internet Marketing Tips

Al said:

OMG! I swear this was written for me. This is the truth!! There are sooo many courses out there on what to do and how to do it, but the mentality and the work ethic part hardly gets any attention. I guess because it's not that complicated - spend time with results oriented activities and dedicate a set amount of time to it everyday, every week and every month.

Since I got into internet marketing, I swear I've developed ADD. I run to every "shiny" thing that comes through and drop the cash for half the stuff (sales letters are powerful…haha).

I totally appreciate this post 100%.

Thank you!

Thanks for this post! I'm interested in the upcoming seminar too.

John said:

Wow! Powerful stuff.
I have been trying for the last two (2) years to get something going. I have bought numerous systems from different 'gurus' and I still can't seem to be able to make much progress. I am beginning to think that this internet marketing thing is not for me.
My problem is that I always get stuck at some point and these 'gurus' are not able to help me get past it.
I am waiting for my Nitro Marketing Kit at this time ( I can't seem to be able to give up ). I bought it with the hope that it would help me get past one of my biggest problems… NICHE MARKET!!!
My hope is that Matt and Kevin can get me past list #1. If I can get past that first hurdle I firmly believe that I will then have the confidence to go further.

I'm every thing above that you were saying Aaron, about reading emails, checking if iv got any more leads or Application but just staying in the one spot.
I'm a beginner in Internet Marketing, and i have a family of two, working full time at a job.
But trying everything to make things happen for my new career as a Internet Marketer.
Iv made my first BIB sale in 4months in this business, im not giving up yet but with your help and knowledge i can't wait to be that full time Internet Marketer.

March 20, 2009

carrick said:

Very true post!!

Something to address in your video (if you havent already planned this):

What should a MINIMUM daily investment of time look like if you're truly trying to get a solid part-time footing, from which you can move to full-time?

I believe I have the bulk of the fundamental knowledge under my belt, but I have a great deal of trouble truly getting started on anything….Partly because of the Shiny Object Syndrome, and partly because I dont have the confidence that with the 2 hours/day I have free (between a toddler, a new baby and a fulltime job) I can actually accomplish anything of any value, so I dont get started, and slip back into 'research mode'…

So, I guess the question is whether it is even worthwhile even trying if your time is that limited - I dont want to spend all my free time for the next 3 years working on this, only to be earning a few $K/month…However, if you truly believe it is totally doable, that would help spur me to get moving more aggressively and decisively!!

Thanks so much,
Carrick

valentina said:

Guilty as Charged …

I am now a "born again" newbie!!! I started January with a resolve to stick to one thing, focus on learning to do it well, staying the course with one "course" till its done, then add.

Its like having to learn how to do addition & subtraction math, and progressing up to fractions, geometry and then calculus. Too many are trying to do calculus and jumping from one thing to another without completing the thing they are doing in hopes that they can bypass all the in between type of stuff.

Since starting to focus in January of this year, I have measurable baby results (and I still fall of the wagon, but I am getting better), which I believe are laying a strong foundation. Once done the incremental results will turn to exponential. I am looking to the end of the year for that result.

Thank you for all that you do Kevin

Valentina

Denny (Yoda) said:

Hi Kevin, I agree with "all the above" great post!

I do have one suggestion though, since the webinar on the 26th (a Thursday) and it is addressed at "People wanting to go "full time" implies they have a Aaaargh "JOB". Many folks work weekdays more than weekends, (even on graveyard or swing shifts).

How about holding webinars etc. on say Saturday or Sunday noon or… I'm sure there are many people that could make it.

One last thing would you please PM me, about some personal issues (yours not mine!) on a Product I'm building that you are part of? Not a JV request! Just need some personal info. :)

Thanks

Denny

erica booth said:

i am on the brink of launching on line business, i will be selling false eyelashes and hair extensions to both trade customers (beauty salons, hairdressers) and individuals.
trade customers will buy an opening package and can reorder thereafter - individuals buy products singularly. The www is a new scary place for me. Can your methods help me and my business, as far as trade customers go it is about educating them as there is no one else in the uk offering the packages i offer so as a salon owner they would not know to look for what i offer. I have spent money already on local media advertising with ZERO response.

Chia Seed! said:

This post really makes a lot of sense.
I've seen plenty of people trapped in that endless guru cycle that all the gurus love for their sappy customers to be in. Because that cycle WORKS if they actually helped anyone make any money on line, then who'd need more of their products? The sole goal is to string people along and MAKE SURE THEY STAY AT THE 9-5!

These rat-race toilers are who keeps the shiny object peddlers afloat. But that stuff only works so long as the customer is not content, and stays on the 9-5 so they have small scraps of cash to spend on the next shiny thing and greener grass. Thats why every letter that comes into the box has to do its best to essentially say

"If you dont get this you might as well kill yourself because nothing good will ever become of you".

I've seen 'em all. They scare. They rave. This is the first and last opp you'll ever have to succede so gimme your $97 now. If you're in IM you can't just be on ONE list. That never happens. NEVER. They're designed to get you on as many lists as possible because "My Good Friend…." and "I don't recommend junk but…." They multiply. And why do videos and audios? They take forever to get the content out of! Can't have people being productive by skim-reading anything now….Got to bog everyone down so they can't DO anything (like what you suggest) by producing windy audios and worthless videos.

I see now that this has sent me into a rant but at the bottom of the comments here it's not going to be read. I also dare to rain on the parade of this very post a bit by wishing to contest the 100 or 500 hours theory stated above.
Perhaps it only works for virutal products.
Maybe it only works for people selling money getting methods to other people.

But I saw through that email sham of inbox stuffing ages ago and DID something about it. Never bought 1 shiny thing. Because there was no money to do it with. It doesn't matter how convincing or scary anyone is in their sales letter if there's 0 cash to buy it, no amount of 'gun to head' talk will extract money that's not there. Never spent a day in the email. Kept the focus on quality traffic and providing the best, brightest information on our product while giving the customer the highest value for their dollar in both product (its physical item) and info.

But because of this, I HAVE actually put in the productive 500+ hours (manually doing everything…can't get one of those fancy automater$ now…) and do NOT have a full-time income from it. None of it was garbage or gimmickry, no plr, no spam, no rebranding. Yeah, we're google page 2 due to 10+ articles on 20 of the top places (again, all original, no garbage) and 10+ original content videos on 9 video sites. Got a giveaway/content only mailing list with 100+ subs and more every day. So what's the purpose of all this?

Maybe to illustrate that there's always a .01% that doesn't work out the way these guys Nitro want it to. And it's awful to be in it. But you gotta be prepared to throw everything at it–and then more when your 'everything' isn't enough. Yeah, this is the 'risk' area/time period but the payoff is potentially so good…I'm still here.

But…it's still about time someone with a big name called out on this email nonsense. CG to the post.

Fran Civile said:

You hit it right on Kevin… When I'm fiddling around doing all the
time wasting things you talked about, every once in a while I think about a long time ago when I worked in an office… I was at
work for a full day but only producing worthwhile work for a small
part of that day… and we didn't even have email!

Now I'm retired and I need to supplement my income in the worst
way… yet I have so many irons in the fire and not making a penny!

I have unsuscribed from a lot of lists but then I find myself suscribing to new ones!

Fran :)

March 21, 2009

David K. Enders, D.C. said:

Thanks for such a great post. Overload is a big problem for most IM's - we are afraid that we might miss something that will be the key to our success. What really happens is that we get buried in non-productive activities and miss doing the things we really need to do!

hello from beautiful Montana:

Wow! You are so right on the money. You made me laugh and sigh with frustration at my own attempts to focus.

What are the chances of having your next conference in Las Vegas? So easy to fly in and they are giving away the rooms to get people there? Would love to attend.

thanks for sharing your insights and ideas,

In gratitude,

Judy H. Wright aka Auntie Artichoke, Life Educator and Author

March 22, 2009

Sam17 said:

Wonderful Article about taking action consistently. You are absolutely correct about "busy" work. I used to do unneccessary things that were'nt helping me acheieve my goals. However I quickly realized how much I was hurting my business so I became more dedicated to being truly productive. The results are astounding :)

Burdette said:

hi kevin you seem to be looking over my shoulder, started in november 2008 have tried some affiliate marketing no joy i have just started to unsubscribe from alot of time wasting emails will be applying the 100 hr rule at first light will keep you posted thanks again for your interaction have surffed around your enail for some time will not happen in future looking forward to next light

March 23, 2009

Ralphy Novotney said:

I'll be working on the day of the Kevin Wilke webinar on going, "FullTime Online".

Is there ANY WAY I could a recorded version of the meeting? I really would appreciate it.

P. S. Could you answer this BEFORE this coming Thursday, the 26th @5:00pm PST. 'Cause that's when the webinar starts.

Ralpy Novotney

[KEVIN] Hi Ralphy, we will provide a replay of the webcast training to everybody who is registered for the call.

I have worked really hard trying to learn enough to "do it all" because I couldn't afford to outsource. Now I am near ready to launch my first site.
Question 1: How do you get other peoples help when you cant afford to outsource?
Question 2: Where do I get JV partners to help me with my launch?

Tedi May said:

Kevin, ….Ah..Ouch.!! The part about busy work really hit home..
I now clearly understand how becoming focused is a process.
Your programs have helped me immeasurably in learning what I want to focus on from my passion, and then empowering me to stay COMMITTED to what I have decided my FOCUS will be.
BRAVO, NitroMarketing :)
Hummm… Back to work :)
http://www.myspace.com/tedijeanmaymusic

Ivan L Kaufman said:

Got my attention keep me posted!

Paul said:

Thanks for wasting my time.

Robert said:

Kevin,

I have speakers but no mic. I guess I'll use the ph #. Don't have a "niche" figured out yet - but a few ideas. No list but do have a blog - it's not doing much - would like to optimize it and get my own site going…

Look forward to the webinar - thanks,

Bob

March 24, 2009

Karen Diamond said:

I just lost my job of 4 years in Feb. I make home made bath and body products and some how I don't think selling them online is the online business you are talking about here. I just had my 3rd baby and I am now a stay-at-home mom. When my unemployment runs out, I don't know what I will do as I cannot truly afford daycare for 3 kids 5 and under. I also cannot afford to buy anything except diapers and wipes and formula right now, so please tell me how this can work for me?
Confused in Modesto

[KEVIN] Hi Karen, I recommend checking out this site. http://www.etsy.com Its kinda like an ebay for stay at home mom's selling crafts online. They have built up a huge following of customers who are looking to buy home made items like you offer.

Karen said:

Hi Kevin,

I hope you got my last post. I just want to know what you think about my website and do you think this type of work at home/online selling biz would work for me or not? Unemployment will be running out soon and I can't bare the thought of leaving my kids to be cared for by someone other then me. Please help confused in Modesto.

Thanks

Hey mate,

Great post and very relevant. I MUST get the Nitro Blueprint. I have implemented many of the Quattro principles and am still keen on automating the process.

And Terri Cooper (what a small world) just don't unsubscribe from my list as part of your 12. haha. See if you get this message on Kevin's bulletin board and call me.

haha.

Glenn Twiddle
Real Estate Training Blog

Gilles said:

Hi kevin,
You realy hit the point with me and I am still entangle in this web I don't know how to free myself. I looking forward to your webinar, hoping to get something which will lead me to the right track.

March 25, 2009

Julie said:

Kevin–this really hit home for me, add-in time spent on trying to figure out the whole social networking thing (which I hate to admit, I really don't get!), and no wonder my wheels are spinning and I am getting no where! I have two questions: one, I have a meeting at the same time as this webcast tomorrow evening–will this be recorded anywhere so I can listen/watch later? Two, do your methods work for a presently small niche (with potential to be much bigger) that my hubby & I are passionate about, or only for more general niches such as internet marketing info?

Thanks for your help,
Julie

[KEVIN] Hi Julie, yes f you register you will also be notified of the webcast replay. And yes this also works great for smaller niches. We have cutomers in some very small niches doing great. I saw one who had a complete info business based around the niche of hand stands as a form of exercise.

March 26, 2009

Ed Cockman said:

Yep….that's me. Right on! Thanks for the post. I'm off to get on the right track. Thanks!!!!!!

Eduardo said:

Great advice. I think this not only applies for online business but for any kind of business.

This is absolutely a thing I have to personally work on.

Thanks very much for this post Kevin.

April 2, 2009

Amulekone said:

Hi Kevin,
That was awesome. Internet marketing may probably seem complicated at first, but all we need is a step by step plan to
succeed. Great post, you really nailed it.

Amulekone
http://www.internetmarketing.com-seemore.info/

April 10, 2009

GABRIEL DeOrive said:

THANK YOU FOR THE INFORMATION

April 22, 2009

The Celtic Fiddler said:

100 Hours? Hmmm… About the time it takes a violin student to master a major new concerto (up to public performance level) — provided the teacher picks one that is suited to the student's current level of performance (requiring only one or two new techniques).

Wonder if there is some more basic principle at work here? I was trying to think of some 500-hour milestone, but mastery of a musical instrument to the level of earning a living is more on the order of 7,000-10,000 hours.

http://www.celtic-fiddler.com Violinist and Teacher, Plano, TX

CamKC said:

Hi Bill. Yes I too have had trouble committing to a single niche - never sure which one I should plump for.

There's a book called "What to do when you want to do everything" by Barbara Asher (it may have been re-named for the US market) and in it she says that there's a distinct personality type called a "scanner" who is passionate about loads of things at once, and never follows through on any one of them. She gives great advice and actual techniques for being productive overall.

Anyway I looked at your squeeze page and I think it might need a little more work.

It seems to be giving out contradictory messages - "this maybe isn't for you but even so please sign-up".

And there's no scene setting. At the top of the page it might help to have some background like: "Hi, welcome to the info-capsule website. Here's my story: I wanted to be able to make money from trading US stocks but was looking at a loss overall and was becoming dispirited, when my cousin told me about and I handed over just fifty bucks and now my trading is consistently profitable.

Now this system isn't for everyone - you have to be disciplined and careful, but if you'd like to travel on a similar path to me, then sign up below - you won't regret it, especially if your trading improves as much as mine did!"

Now you have two squeeze pages so you can compare which one converts better.

Another possible way to entice people to give up their e-mail address is to offer them some sort of report for free if they sign-up - indeed they can see that you can't send it to them unless they do handover their e-mail address! (Maybe you could make a joke about that).

So you need to think more about "have I explained what they've got to gain by giving me their e-mail address" - at the moment its not crystal clear why I should type it in - you maybe need to spell out a little more clearly what I'll get that may benefit me.

I hope this helps - just my 2 cents worth.

I'd love to hear what the products are, and if you really have used them and found them to be helpful.

Good luck.

April 25, 2009

Erica said:

I wish I read this article a long time ago. Thank you for pointing out to me something so simple. And that is how I spend a lot of hours a day going nowhere. I will be starting over fresh with your tips.

April 30, 2009

PJ said:

There is a GLUT of information out there…It goes like this.
1) you get an interesting offer in your email.
2) you are asked to reply enter your name and email.
3) you get to a downloas page or get a free file.
4) you get other options to buy things
5) you are then BOMBARDED with affiliate offers.
6) Game starts again step #1.

ENOUGH already. I think the way to make it is to come up with your own program or product then ply the game. NOT BUYING THE PRODUCTS!

May 14, 2009

Morten Bonnet said:

Excellent post! I really enjoyed reading it. I will be back for more!
Sincerely,
Morten Bonnet

June 21, 2009

Boorchmen said:

How do you look for information for your blog content?

August 20, 2009

Clara James said:

I want to share these points with all of you . . .

1. Locate your niche; find a targeted and profitable market that
you are going to penetrate into. Do keyword research for your website, it is a very crucial step that most people never do.

2. Build a list. If you are not building a list today, you are not building your internet business. You need a list to make your business go long-term.

3. Drive traffic to your website. You don't have to learn how to build a complicated website. You can learn how to build a lead capture page and drive traffic to it. Don't think that you can build and forget about your website, you will fail for sure.

4. Reaping the money. Once you have driven traffic to your website, you will start to see money flowing in. Decide to build another internet business or improve your current business results by improving the conversion rate and numbers of traffic to your website.

October 3, 2009

Debbie said:

Wow Awesome post! The lightbulbs finally turned on. I realized how much busy work I was actually doing.

Time to get going on the right track.

October 5, 2009

Rebecca Beasley said:

You hit the nail on the head with this. And it couldn't have come at a better time for me. I just realized how much I do that's non productive and just wastes my time as well as my money. I've unsubscribed from over 20 paypal subscriptions and just keep falling for more of the junk and then I forget to unsubscribe until the day the money comes out of my account. I'm always trying things out to see if they work only to find they don't after months of paying for them.

Well I finally bought my own server and went back into business for myself and it's the best move I've made in a long time. All the so called friends I had were distracting me from what I did years ago and it's the only thing I really made any money with and I'm happy to be back. I'm focusing on what works and not on what doesn't. Thanks for the reminder.

December 9, 2009

Emilio said:

Awesome post Kevin.

Hell of a working rhythm :)

February 17, 2010

ItStuff said:

I bealive you are tottaly right. In time your business can grow on internet and depending on your niche you can explode your income over night, or in time. It depends!

Leave a comment


StatCounter - Free Web Tracker and Counter
StatCounter - Free Web Tracker and Counter