So you reach the point where you have hired customer staff. Excellent, now what is the next step?

It takes more resources in the form of time, effort, and money to attract new customers than it does to simply keep your existing customers happy.

So while spending the time and money to train your customer service staff may seem like a large chunk of cash that can be well spent elsewhere, the reality of it is that it can pay off two fold or more over time in the form of customer retention later.

Successfully training your customer service staff to solve problems for your customers will depend on the set up work that you do in choosing the right people for the job and making sure that they have resources available to help them handle difficult customer situations.

What are some things to consider when training your staff?

Here are just a few:

• It’s all about the personality: It takes a special type of person to be able to properly support your customers. You need someone that is even keel and very professional. Remember, clients don’t usually open a support ticket or pick up the phone to tell you that their transaction was flawless and keep up the great work.

  You need someone that can handle your clients issues day in and day out without burning out. Trust me; you do not want to spend the time and money training someone only to have them leave once they hit the front lines.

• Train not only your customer support staff but all of your staff on the proper way to deal with your clientele: Your clients should experience the same professionalism from any member of your staff.
• Customer service is not a single faceted area; there are many different prongs: Make sure your staff is trained on all.
• Keep them informed: You spend all of your time coming up with a great promotion and then something happens that causes a glitch. If your support staff is not prepared the consequences can be disastrous.
• Do not use training as a punishment: Training should never be seen as a “fix” for an employee. This tactic can create a difficult situation for the trainer. The only effective context for sending an employee to training is a positive one of skills improvement and job enhancement.
• Emphasize the importance of communication: Be sure that there is always someone that your staff can go to when they have questions. Ideally there will be a support leader, but in some cases that may be you or someone on your staff. Be sure that they feel they can ask you, or you may not like the results when they try to handle items they are unsure of on their own.

Your customer service staff represents not only the front line within your company but in many cases they are the only people within your company that your customers will actually have interaction with. It is worth your time and money to make sure that you are well represented.

- Meredith

P.S. - Did you know that 68% of people quit doing business with companies that have poor customer service? Learn exactly what to say to customers – and double your sales. Go to: http://www.surefirecustomerservicetechniques.com

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Here’s something that arrived in my inbox on Friday…

"…I can't believe you guys did this. Thank you so much!"
~ Frank L.

"In all my years of marketing, I have never seen anyone go the extra mile like this. You guys never cease to amaze me…" ~ Jennifer S.

"I went back to the Hypnotic Marketing website to see if this was mentioned on there, and it wasn't. Was this sent to me by mistake?" Jamie L.

"… My husband handed me the mail and I was shocked to find the package from you!" Dallyn K.

What are all of these customers raving about?

Those who purchased Hypnotic Marketing 2.0 are starting to receive our secret surprise in the mail. Yes… in the MAIL!

Dr. Vitale never mentioned it on the website (http://www.hypnoticmarketing.com)… and with everything going on, we must have forgotten to tell him that we printed a few thousand copies of Hypnotic Marketing 2.0 on a CD and a 48-page print manual containing a quick start guide.

And we also forgot to mention that we not only provided everyone instant access to download everything, but we're also physically mailing Hypnotic Marketing 2.0 to everyone who gets in on this launch.

Believe us, when Dr. Vitale heard about this, he was just as shocked as the customers.

This is a first in the "ebook industry"…actually printing a manual with step-by-step, shortcuts, and highlights of what to do to see results, with a full professional CD interview of the Social Media Marketing tutorial.

(And just for that price for only 24 more hours)

Note to customers: We're getting these in the mail to you as fast as we can… if you haven't received it yet you will this week.

Enjoy the surprise!

*** IMPORTANT UPDATE ***

Monday is the absolute last day that you can download Hypnotic Marketing 2.0 at the low price and get the crazy launch bonuses:

http://www.hypnoticmarketing.com

On Tuesday you'll see the price more than triple to $97, as we begin price testing what a product this big can sell for – plus ALL of the thousands of dollars of launch bonuses will be removed.

We only have 23 physical copies of Hypnotic Marketing 2.0 and surprise
CD’s that we have been mailing to customers. We’re not going to print anymore because Monday (today!) is the last day.

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Grabbing people’s attention and getting them to read your marketing material is becoming ever so challenging. But techniques and tricks are becoming ever so clever.

It’s no secret that without an effective, attention-grabbing headline, your sales letter can be completely useless. The same goes for email subject lines to convince people to open them.

There are some hypnotic “text tricks” you can use to really make your headlines, titles, and subject lines extra appealing. However, I must warn you that some of these tricks are edgy and not for the faint of heart!

And we’ve used these ourselves, so they work.

Here are 5 very unusual tricks you can use right away to stop anyone in their tracks (if you DARE to use them):

1. Use a fill-in-the-blank headline. For example “Write At The Speed Of _____!” Is there a quicker way to generate curiosity than having a blank in your headline? We’ve yet to discover one.

2. Write your headline backwards. “!thguohT detpurretninU fO deepS ehT tA etirW” You’ll be surprised how many people will sit there and really want to figure out what you’re headline says, especially if they’re caught off guard!

3. Write two appealing words and one that is totally unrelated. “Money! Freedom! Cows!” There’s something about humor that often combines two or three completely irrelevant ideas or subjects.

4. Emphasize specific words with all capital letters, underlines, or dashes. Here’s a hint. Look at headline of this article again. You can make certain keywords really stand out in your headline or title that subconsciously trigger a favorable response from your readers.

5. Censor out one or two words. “Write at the xxxxx Of Interrupted Thought!” This is similar to having a blank in the headline, but using characters or a “black box” to block out a word from being seen. Again, your readers can’t help but think, “What are you hiding?”

Once you put these tricks to use, you should immediately explain the headline or title in your opening. Don’t risk being seen as unprofessional. A great way to start your opening paragraph is to say, “I’m glad my strange headline got your attention”. Then proceed to explain yourself.

There are tons of other techniques you can come up with on your own, and these are just a few of the 11 tricks listed in the “Hypnotic Traffic Tools” bonus report you get when you buy Hypnotic Marketing 2.0 by the end of June.

You can also use these ideas sparingly throughout the body of your content, and not just in your headlines or subject lines.

Test these out and have a little fun!

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Before the massive success of Hypnotic Marketing 2.0, one of Dr. Joe Vitale's previous best-sellers was the book "Hypnotic Traffic Tools: How 183 Viral Marketing Tools Can Help You Double Your Sales!"

Why?

Because if you can harness the raw power of viral marketing, it's like cloning yourself 1000's of times or having a full-time marketing staff of 100 people working around the clock for you.

Think about it.

Did you ever see the videos where the guys put things like ipods, iphones, and other random objects into a blender?

Millions of people watched those videos, and sales for the blender went through the roof.

They simply recorded a video, put it out there, and let the power of viral marketing take over. You see this happen all of the time with videos on YouTube. Some videos have millions and millions of views.

An online video is just one of the many ways to make viral marketing work for you and your business. And speaking of your business, what have you done lately to market your business virally?

If you're like most people, the answer is…. nothing.

Isn't it time you changed that?

Imagine if you could combine the power of Hypnotic Marketing with Social Media Marketing with Viral Marketing with Hypnotic Blogging, all rolled into one heavy hitting knockout package?

You can. In fact…we've added yet another bonus to Hypnotic Marketing 2.0. (for the month of June only)

If you're a current customer, please log into your private members area and refresh the page to see your new Hypnotic Traffic Tools bonus already added.

http://www.HypnoticMarketing.com

Because we want to provide you with everything you need, and to ensure that you get your viral marketing campaign started off right, we're now including Dr. Joe Vitale's best selling ebook: "Hypnotic Traffic Tools" along with your Hypnotic Marketing 2.0 purchase.

http://www.HypnoticMarketing.com

The member’s area is JAM PACKED with Hypnotic Marketing information,
Social Media Marketing information, Hypnotic Blogging information, Viral Marketing Information… there are more than 13 bonuses now!

Just ONE idea generated from this material could change everything for you. When will you finally put the power of Social Media Marketing to work for you?

Hypnotic Social Media Marketing will revolutionize your online business:

http://www.HypnoticMarketing.com

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We did it…

We made Hypnotic Marketing 2.0 Dr. Vitale’s best-selling product ever.

Throughout the promotion, there was one secret that helped slingshot it to the top. It was hidden deep within the emails we sent out, and the sales letters had traces of it.

And if you’ve read Dr. Joe Vitale’s rare book “Emotional Selling Tools”, you might be able to spot 3 of them:

http://www.HypnoticMarketing.com

What was the secret recipe?

I just mentioned it.

Emotion.

"Emotional Selling Tools" has been a secret weapon that a few top gun marketers refer back to often to really get into the heads of their potential customers.

In fact, Dr. Vitale uncovered 155 different ways to trigger consumers into making an emotional purchase.

155 different ways…

Most websites fail to use even one of these 155 techniques. And when it comes to Social Media Marketing, emotional selling tools are like NEVER used right now…(until today).

Very few understand the true power of what emotional selling can do for their business. In fact, for the last couple years, even if someone wanted to get a hold of "Emotional Selling Tools", it was impossible.

It's been off of the market. And it's still off the market today.

However, for the first time in more than 2 years, "Emotional Selling Tools" is now being made available to the public. But there's one small catch.

You need to own Hypnotic Marketing 2.0.

(If you already own Hypnotic Marketing 2.0, then you've already been given access to download Dr. Vitale's book, "Emotional Selling Tools" - just check your private members access page)

And if you have not ordered Hypnotic Marketing 2.0 yet… then here's your chance to claim your copy of the off the market "Emotional Selling Tools" book, and receive the hot new Hypnotic Marketing 2.0 social media marketing kit, plus all of the other bonuses and surprises members get:

http://www.hypnoticmarketing.com

Remember, you'll not only get Hypnotic Marketing 2.0 and all of the bonuses (including 1 bonus that normally sells for $197 by itself) … but you will also get two additional bonuses for the month of June ONLY:

1. Emotional Selling Tools

2. Hypnotic Blogging

By combining everything you'll be learning in this package:

- Hypnotic Marketing 2.0
- Hypnotic Blogging
- Emotional Selling Tools

…You will be well on your way to becoming a true social media marketing expert for your Internet business. Your competitors will have no idea what hit them!

http://www.hypnoticmarketing.com

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We’re about to do something crazy… and it could mean an all expense paid trip for you to come see us personally so we can take your business by our bare hands and multiply it.

Pay close attention since this is time sensitive. We've been working on a top-secret project for the last month.

Here's the deal…

As crazy as this may sound, we would like to fly you to Dallas, Texas and invite you to spend the day with us.

We'll cover your airfare.

We'll pay for your hotel.

And we'll even feed you.

But more importantly, you will be able to hang out with us for a day while we provide you with a complete business makeover…

http://www.MarketingDoOver.com

Imagine having a panel of experts providing you with everything you need to know and do to take your business to a whole new level.

Imagine having a complete roadmap and detailed plan on how to "do over" all of the marketing for your business. Sound good so far?

You see, we're launching a brand new contest that'll provide you with a chance to win one of many incredible prizes (and even one of the grand prizes) - an all expense paid trip to Dallas, Texas for a complete business makeover.

It doesn't matter what business you're in. It doesn't matter if you've been in business for
8 years or you're just starting out. If you are trying to generate cash or leads from the Internet, you're qualified to enter the Marketing Do-Over contest.

It's launching soon.

Be sure that you get on the priority notification list so you can stay up to date.

http://www.MarketingDoOver.com

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There are too many techniques for getting blog traffic… but here is one you can start using right away. I picked it because it seems to be one of the least common (or least obvious I should say) in getting costless traffic to your blog.

Write About Present Day Events And News!

This includes writing about the days of the year. A great example is Dr. Joe Vitale’s blog post on Valentines Day. He wrote a simple blog post on 15 things people could do if they’re alone on Valentine’s Day. On February 14th, it generated well over 20,000 visitors to his blog.

That’s no joke.

But the key was also submitting that blog post in all the right places. Most people mistakenly submit their posts to any and every social bookmarking site they can find, such as Digg.com, Reddit.com, StumbleUpon.com, etc. However, some bookmarking sites are going to be more effective for your blog topic than others.

Check with Alexa.com, and find the bookmarking sites are ranked in the top 30. Then figure out the trend on those sites. Are most of the articles, blog posts, and news pieces being shared carry a common theme? For example, Technorati.com is mostly content based on technology, whereas Digg.com is about fun stories and top 10 lists that catch people’s attention.

A great strategy is to pull out your calendar and circle all of the dates that are holidays, special occasions, and the beginning of new seasons. Sporting events, famous birthdays, and historical events can work very well. If you do this, it will be very difficult for you to run out of topics to write about that catch people’s attention.

Also, pay attention to the news and events. These things are always in the forefront of people’s minds so write about them.

Of course, creativity is going to be vital here. You must tie the news topic into your product or service somehow. There are many ways to do this, and you can use lots of techniques to give your blog article’s effectiveness a huge boost.

To learn more on how to do it exactly, check out the bonus interview Dr. Joe Vitale did with David Ledoux in the Hypnotic Marketing 2.0 package.

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Perhaps a better questions would be, can you train Google to show up at lunchtime EVERYDAY to your blog so it gets indexed immediately?

The answer is a resounding "TRUE".

In the new Hypnotic Marketing 2.0 bonus interview, David Ledoux tells how Google indexes his blog posts within hours of him writing, everyday around lunchtime. He explains everything in detail.

How can you do it?

"By becoming a recognized authority in your niche".

That's easier said than done, but how can you make Google think you ARE an authority in your niche?

Google doesn’t only keep track of how often you post on your blog with useful content. It also keeps track of how long each visitor stays on your site once he or she finds it. If they stay long enough, and don't immediately click the 'Back' button on their browsers, Google will love you.

It's simple as that.

A great way to do this is to add a video to your blog posts, or completely turn your blog into a “video blog”. This will increase the time people stay on your blog for two reasons.

One, people can’t “skim” through a video like they can through text. They have to let the entire video play out to get the full content out of it. And two, they can’t control the speed of the video so you can keep them glued to your blog for as long as the video plays.

Keep in mind though, you don’t want to make your videos too long otherwise people won’t stay. A short 5 to 10 minute video is much more effective in keeping their attention than a 30 minute or one hour video.

If you want to give the highest amount of value to your readers, include audio and text on your blog as well. Not everyone is going to want to watch, read, or listen. By giving them more than one mode of taking in content, they’re more likely to spend more time on your blog.

What’s amazing is that once you do this, you'll start getting traffic through the search engines that you won't be able to turn off even if you tried.

Google will come check out your content everyday at the same time, whether you're having lunch, dinner, watching TV, sleeping, or out of the house.

It WILL intrude, and you WILL benefit from it.

To learn how one blogger gets up to 10,000 visitors a month to his blog using Web 2.0 strategies, you can get the newest bonus offer we’ve included in our Hypnotic Marketing 2.0 package.

Viva la blogging!

blogging, hypnotic marketing, joe vitale, web 2.0, web traffic

Just a few days ago, MSN Online News announced that—for the first time in history—the national average for a gallon of gas had risen above $4.00. I still can’t believe it. It blows my mind.

A year ago, financial advisors were recommending that people who wanted to save money eliminate the “luxuries” of life. You know…things like premium cable, a night out at the movies and your once-a-week Starbucks Cappuccino. At the time, they didn’t say anything about driving your kids to soccer practice.

The economy is in the toilet. We all know that. And most people are finding themselves cutting corners. I’ve even found that I—who have always used the old adage “you get what you pay for” to justify my slightly-expensive tastes—have started doing it too. One of the first things to go for me was Premium gasoline.

You see, every car I’ve bought in the last 10 years has said right there in the book: MUST USE PREMIUM UNLEADED GASOLINE. I guess it would seem that if you’re willing to spend double most people’s annual income on a vehicle, paying for Premium fuel shouldn’t be that big of a deal. And I have dutifully done as I was told.

But no more. I rebelled. In the face of real economic uncertainty and “gas price rage” (yes, it might be an actual disorder right now), I downgraded my gasoline. It started with a move to “Mid-Grade”. Then, that was so…liberating…that I went all the way to “Regular Unleaded”. I was free and I was fighting back!!! Fighting back against THE MAN. It felt good. No…it felt great! For all of about two days.

You see, I noticed something. Insignificant at first. Then, it became glaringly obvious.

(As a quick side-note, let me say that I know it’s irresponsible these days to own an SUV. But I bought it three years ago when things weren’t quite this bad and the sticker said it would get 19 miles to the gallon in town (yeah…right). So, until I get my Hybrid SUV, it is what it is).

With the Premium gas I had been close to the “average/city” mpg for my vehicle…about 17 most of the time. With the Regular Unleaded gas I was only getting 13.7! I was so dismayed by this, I asked my software-developer husband to build me a simple calculator so that I could figure out if the lower-grade gas was really a “bargain”.

Of course, wonderful (*dutiful*) husband that he is…he did it. And I was floored. The “cheaper” fuel was actually costing me money! So much for “fighting back against THE MAN”. The joke was on me. (If you don’t believe it, try it for yourself. After we found out the truth, he decided to put the calculator on his website for others to use. The URL is http://www.DrummersOutpost.com/Gas/GasSavings.aspx.)

Now, you may be wondering what my little “gas problem” (yes, I realize how that sounds) has to do with anything else. But the answer is simple. Many times in life we go for the cheapest—or most expedient—solution to a problem or need. Not realizing you might be cutting off our nose to spite our face. That the “cheaper” solution may end up more expensive in the long run.

Unfortunately, this often carries over into our businesses. When attempting to save money, we sometimes think, “…We don’t have to have the best. This option is probably just as good.” Quite often, however, that’s just not the case.

If you have—or are trying to launch—an Internet business, you likely already know that there are hundreds (maybe even thousands) of websites and individuals out there who claim to have the “lowest-cost” training and answers you need to get results. The question you have to ask though is…what are you really getting?

Now, of course, I’m not saying you need to spend a fortune to build your business or generate big profits. Just make sure you get what you pay for… With Nitro Marketing, you never have to guess. For more information on effective, low-cost marketing that really produces, check out www.viralmarketingcrashcourse.com/getviral.

- Kim

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The secret lies in the most overlooked tool in online marketing, which is also the easiest and least expensive way to help fuel a Hypnotic Marketing campaign.

“The real secret to making money online is not in websites”, says Jay Abraham. “It’s in email”.

So the question becomes, how do you create and develop your emails so they pull sales for you at the push of a button? The obvious answers may be that they must be informative, interactive, and engaging for your readers.

What often gets left out is that your emails should also be FUN! And if you do the four simple things with your email marketing below, and add the special “sauce” of making it very enjoyable for your readers, you’ll clear the path to financial freedom for you.

Take these four steps to making your email campaign the most important piece to your online business puzzle:

1. Stop people with your emails.

People are bombarded with emails everyday, so it is absolutely vital you write a subject line that will get their attention and entice them to open it. You either make your email subject lines and contents hypnotic, or they get trashed!

2. Hold people with your emails.

Once your email is opened, only half of your job is done. Now you have to convince your readers to keep reading. If you don’t share with them the benefits of reading your email right up front, they won’t continue. The key is to make your OPENING PARAGRAPH filled with curiosity and benefits for the reader.

3. Make money with your emails.

After all, this is why you’re creating a Hypnotic email campaign in the first place! However, it’s important that you give first before you ask for anything in return. A majority of your emails should be filled with useful content, tips, and information your readers can directly benefit from. Once in a while, you can send them emails to entice them to visit your websites and make a purchase.

But keep money making a secondary agenda with your emails. Getting them to really look forward to your emails everyday by giving them useful and enjoyable content should be your primary focus. Otherwise, you’ll lose their interest quickly.

4. Make your emails interactive and engaging.

One of the most important things you can do to get people to buy is to have them take action. Your emails should train your readers to read, click on links, and download stuff. When you get people to take action routinely, it gets much easier to have them visit your sales pages.

A great way to do this is to make your emails fun and interactive. Once in a while, ask for requests for topics, put on contests, and reply to their questions and comments. Share them with your entire list to show how people are engaging with your emails. This will entice everyone on your list to do the same. Your response rate, and your sales, will skyrocket!

- Shiraz

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